Managing multiple personalization experiences across campaigns, audiences, and content types can get complex fast. Experience Tags give you a flexible, searchable way to label, group, and filter your experiences in Personalize, so your team always knows what's running, why it exists, and where it belongs.
You can now create custom tags and attach them to any experience directly from the Personalize dashboard. Use tags to reflect your internal taxonomy, whether that's by region, campaign type, audience segment, lifecycle stage, or any other dimension that matters to your team.
With Experience Tags, you can:
- Stay organized at scale: Filter your experience list by one or more tags instantly. No more scrolling through dozens of experiences to find what's relevant.
- Apply multiple tags per experience: Support cross-functional views - for example, tag an experience as both "Holiday 2026" and "EMEA" simultaneously.
- Standardize naming across your team: Reuse tags created by any team member in the same project to keep your taxonomy consistent.
- Audit and govern with ease: Use tags as a lightweight governance layer when many experiences are running in parallel across teams or campaigns.
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