OMNICHANNEL PERSONALIZATION
THAT YOU'LL USE

Activate your data, eliminate complexity and deliver personalized experiences at scale

Group 582058.svg
cube_lines.png
Trusted By

Overview

Deliver truly personalized experiences at the exact moment customers need, across all of your brand’s digital channels

Deliver real results

Drive conversions, engagement and efficiency

Leverage first-party data

Easily leverage your first party data

Simplify complexity

A DXP that knows how to handle content and data
vector

Challenge

The problem with personalization

Personalization feels broken because the underlying tools were never built for the speed and scale modern customer experiences demand.


Only 15% of execs feel they deliver personalization effectively.
Customer data is complex by design

Most enterprise CDPs require months of integration and developer resources just to unify customer data.

Traditional content platforms are silos

Traditional CMS architectures weren’t built for real-time data and leave little room to react to customer behavior.

Orchestration moves at batch speed

Legacy “journey builders” claim real-time but actually batch data, meaning critical customer moments are ignored.

Marketers lack true control


Launching an A/B test or adjusting a campaign should take minutes, not meetings and not require dev work.

solution

What makes Contentstack EDGE different?

Leverage the only adaptive digital experience platform that unifies content, data and real-time journey orchestration in a single, marketer-friendly workspace. 

All the data, none of the baggage

Activate first-party data in real-time with 200+ native connectors, warehouse sync and live streams; no fragile ETL or middleware. Instant identity resolution that merges anonymous and known behaviors in milliseconds for truly 1:1 experiences.

Real-time journey orchestration

Build Flows with true real-time triggers, versioning, experimentation and goal tracking. Drag-and-drop canvas to design cross-channel journeys for anonymous and known users. Reusable, templatized flows accelerate future campaigns and enforce best practice.

Real outcomes, fast

Up to 60% higher ROAS, 40% deeper engagement and over 25% more conversions in live customer environments. Pre‑built journey templates and AI‑powered recommendations slash time‑to‑value from quarters to weeks.

Best-in-class content management

Personalize at the point of request and deliver experiences that drive engagement and convert. GraphQL, APIs, SDKs and UI extensions mean faster builds and fewer tickets.

how it works

We know that content + data = magic

Group 96974.svg

Step 1: Unify and activate your data

Contentstack’s Data & Insights ingests web, mobile, warehouse and offline data in real time, resolves identities and exposes enriched profiles via APIs.
Group 96989.svg

Step 2: Craft intelligent content

Contentstack’s modular Headless CMS structures content once and reuses it everywhere, making it easy to swap, localize and personalize at scale.
Group 96989.svg

Step 3: Orchestrate the journey in real-time

Contentstack’s Flows lets you coordinate web, email, SMS, push, ads and CRM actions from one view, with pre-built templates that get your 80% of the way there.
Group 582376.svg

Step 4: Measure, optimize and reuse

Contentstack’s Audience Insights and Journey Analytics surface performance across content and flows, helping you know and build for the next-best-action.
cube_lines.svg
Background.png
use cases

Build for key personalization use cases

Modern brands use Contentstack to solve a spectrum of revenue-critical challenges, from quick-win web personalization to full omnichannel journey orchestration.

real impact

Drive measurable business outcomes

Invest in personalization to move the needle on the metrics that matter. Here’s what teams unlock in the first 90 days with Contentstack EDGE.

Driving real-world ROI

+25%
Conversion lift
+60%
ROAS improvement
+30%
Customer LTV growth