Activate & unify first-party data

Unlock the power of your first-party data with real-time activation, making it easy to unify, segment and derive insights.

Benefits

Real-time identity resolution

Unify customer data from multiple sources into accurate, dynamic profiles that update instantly with new interactions.

Advanced segmentation and audience targeting

Leverage predictive, behavior-based audience segments for hyper-targeted campaigns.

Better decision-making with actionable insights

Real-time analytics and reporting provide clarity and confidence for strategic campaign execution.

Overcome data silos and insight gaps to understand and respond to customers in real time

Connect your data sources

Build and manage a real-time pipeline from all data sources for a single customer data source of truth. Automatically respect customer privacy and build trust, harness insights, and push rich data wherever it’s needed.

Build unified audience profiles

Capture, unify and segment customer data as it happens, ensuring audiences are real-time and relevant, no matter how quickly behaviors change. Create and maintain audience schema with AI capabilities.

Make informed audience decisions

Create highly-targeted user segments that automatically update in real-time based on user interactions. Improve decision-making by analyzing customer preferences with custom audience reports and content affinity insights.

More features

Warehouse native activation

Securely activate customer data directly from existing cloud data warehouses like Snowflake or BigQuery, without costly data migrations.

Predictive insights

Use machine learning to predict customer behavior like "likely to convert" and identify your highest-value audience segments.

Security & governance

Build with confidence on a platform with robust tools for consent management and data residency.

There’s more to Contentstack Edge

Highly personalized

Leverage data and automation so you’re delivering the right message in the right place and at the right time.

Effortless front-end hosting

Fully integrated. Fully automated. MACH-compliant. This is front-end hosting that works for you, not against you.

Intentional machine learning

From workflow automation to content creation, use AI to accelerate your work where it matters most.

A headless CMS built for flexibility

Maintain complete control of your technology with an API-first, cloud-based headless CMS.

Learn how content + data is leading transformation

80%

Faster content publishing

Read the full story

Air France-KLM streamlines content operations and omnichannel strategy on Contentstack

Our team was excited to find a solution that better supported the business's needs today and into the future.

Conversion rate

Mattel boosts engagement and conversions with reimagined customer experience

Contentstack’s abstraction of the content from the UI layer means that we have governance and consistency. Now the marketing team can focus on writing quality content, not designing pages.

Simon Hatchard

Chief Technology Officer

Read the full story

Ready to unify your CMS + CDP?

This is content management, ready to flex however you need it to.