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Create a Voice Profile

Voice Profiles allows you to define unique AI-generated brand voices that you can apply to your content.

Prerequisites

Steps for Execution

To create a Voice Profile in Brand Kit, log in to your Contentstack account and perform the following steps:

  1. On the left navigation panel, click the Brand Kit icon.1-Brand-Kit-Icon
  2. Select the Brand Kit in which you want to create a Voice Profile.2-Select-Brand-Kit-For-Voice-Profile
  3. You will be navigated to the Voice Profile landing page. If there are any Voice Profiles already created, they will appear here. To create a new one, click the + New Voice Profile button.3-Click-+-New-Voice Profile
  4. On the Create Voice Profile page, enter the following details:
    1. Voice Profile Name: Enter a suitable name for your Voice Profile.
    2. Description: Enter an appropriate Voice Profile description.4-Create-Voice-Profile-Name-And-Description
    3. Communication Style Mixer: The Communication Style Mixer is a critical element of your brand identity, defining how your organization interacts with customers. In this section, you can set the following parameters:
      • Formality Level: You can set the formality level from None, Casual, Business, to Professional. Let’s discuss in detail:
        • None: Generic content without any specifications
        • Casual: Uses an informal but engaging tone that makes content more compelling.

          Example: "It’s true, nobody really enjoys grocery shopping. Here's five ways to make it less painful."

        • Business: Employs clear and concise language that maintains a tone suitable for business settings, you can set this parameter accordingly.

          Example: "Please note that customer support is available 24/7 via our online customer portal."

        • Professional: Uses polished language often found in legal documents or important announcements.

          Example: "We are pleased to announce the official launch of our new product line."

      • Tone Of Voice: You can set the tone of voice from None, Informative, Assertive, to Persuasive. Let’s discuss in detail:
        • None: Generic content without any specifications.
        • Informative: Delivers facts in a neutral way, without opinions or personal slants.

          Example: "The report shows a 15% increase in sales."

        • Assertive: Presents arguments and ideas with confidence, making clear recommendations.

          Example: "This method is the most effective based on our research."

        • Persuasive: Uses strong arguments and emotional appeals to influence action or belief.

          Example: "Upgrade now and unlock exclusive features to transform your experience!"

      • Humor Level: You can set the humor level from None, Serious, Subtle, to Lighthearted. Let’s discuss in detail:
        • None: Generic content without any specifications.
        • Serious: Maintains a strictly professional tone, avoiding humor altogether.

          Example: "Lack of data security can have serious consequences."

        • Subtle: Uses light touches of humor or wit to keep the audience engaged without compromising professionalism.

          Example: "Here are ten tips for writing email subject lines that won’t end up in the dreaded spam folder."

        • Lighthearted: Incorporates relevant humor to connect with the audience and create a more playful atmosphere.

          Example: "Sometimes my biggest accomplishment of the day is simply remembering to mute myself during a virtual meeting."

      • Language Complexity Level: You can set the language complexity level from None, Plain, Straightforward, to Technical. Let’s discuss in detail:
        • None: Generic content without any specifications.
        • Plain: Uses everyday words that are clear and understandable to a broad audience.

          Example: "Turn on the device and follow the on-screen instructions."

        • Straightforward: Employs clear communication, potentially including industry-specific terms relevant to the target audience.

          Example: "The ROI of this investment is significant."

        • Technical: Leverages advanced concepts and specialized vocabulary for audiences with prior knowledge.

          Example: "The software leverages machine learning algorithms for optimization."

      5-Create-Voice-Profile-Communication-Style-Mixer
    4. Custom Details: Custom Details includes two entities: Insights and Sample Content:
      • Insights: Insights are the additional information that you can provide to the AI model.

        Example: Monitor industry trends, experiment with new content formats and strategies, incorporate ethical AI practices.

      • Sample Content: You can provide sample content to your Voice Profile to generate similar content in action.

        Example: Navigating the AI Landscape: Essential Insights for Aspiring Bloggers. Explore the fundamentals of AI, uncover your niche, leverage AI tools, engage with the community, and address ethical considerations to succeed as an AI blogger.

      6-Create-Voice-Profile-Custom-Details
  5. Once you have added these details to your Voice Profile, click the Save.7-Save-Voice-Profile

    You will get a success message after the Voice Profile is created. You can view its details by clicking the Information icon on the right-side navigation panel.

    8-View-Voice-Profile

Note: Each organization can create a maximum of 100 Voice Profiles within each Brand Kit.

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