About Entry Variants

Note: The Entry Variants feature is currently available as part of an Early Access Program and may not be available to all users. For more information, you can reach out to our support team.

Contentstack's Entry Variants feature empowers you to seamlessly create and manage variations of your entries, catering to diverse audiences, segmented experiences, and A/B test experiences.

Similar to localized entries, entry variants are variations of a base entry. You can use entry variants to tailor content for different experiences, scenarios, or user groups. This guide provides an overview about entry variants within your stack.

Here are some key concepts that will help you understand Entry Variants:

• Variant Group: A collection of related variants grouped based on a common purpose or audience. For example, you might have variant groups for location-based experiences, targeted promotions, or personalized recommendations.

  Note: Each experiences created in your Personalize project appears as a Variant Group (with the same name as the Experience) in the linked stack.

• Base Entry: This is the original entry from which all entry variants are derived. A base entry must exist before you can create any variations of it. The base entry contains the core content that is inherited by all its entry variants unless customized based on a variant.
• Entry Variant: An entry variant is a version of the base entry that includes specific customizations. These customizations can be applied to any fields you select, allowing for personalized or scenario-specific content delivery.

  For example, consider you have a region-based experience (variant group) for a travel website that includes variants such as "Luxury Europe" and "Budget Adventure South America." Using entry variants, you can create tailored content based on these variants. This way, audiences from the Europe region will specifically see content associated with the "Luxury Europe" variant.

Entry variants provide a streamlined approach to delivering personalized content. They help reduce duplication, improve consistency, and simplify content updates. By using entry variants, you can:

• Personalize Content Delivery: Customize specific fields of an entry to create different versions that cater to various user segments or scenarios.
• Maintain Consistency: Ensure that core content remains consistent across all variants, while still allowing for necessary adjustments.
• Improve Content Management: Reduce the need to create and manage multiple entries for different variations, simplifying content updates and maintenance.
• Personalization: Tailor content based on user preferences, demographics, or behavior, fostering deeper connections.

Entry Variants in Contentstack offer a powerful solution for managing content variations, enabling you to deliver personalized experiences, optimize engagement, and expand your global reach.

To perform operations related to Entry Variants within your stack via API, refer to the following documents:

• Variant Groups and Entry Variants collection in our Content Management API
• Entry Variants collection in our Content Delivery API