About Variants

Variants in Contentstack Personalize are alternative versions of content or experiences designed to cater to specific audiences. Each experience created in your Personalize project is reflected in the CMS as a Variant Group with the same experience name. 

You can create entry variants for each of these variants via the Entry Editor. 

By creating and managing these variants you can:

• Create dynamic personalized experiences: Dynamically deliver personalized content to visitors in real-time based on demographics, behavior, and preferences.
• Optimize your marketing campaigns: Test different versions of content to identify the most effective variations and improve performance.
• A/B testing and optimization: Create multiple versions of content and test them against each other to identify the most effective variations. Use data-driven insights to continuously refine your personalization strategy.
• Iterate and improve: Continuously analyze variant performance and make data-driven adjustments to optimize your personalization strategy.
• Integrate with the CMS: Leverage the power of Entry Variants to easily create and manage different versions of your content within your Contentstack-powered CMS.

Here are a few use cases where you can leverage Variants:

• Seasonal Promotions: Create targeted promotions for different holidays or seasons.
• Geographic Targeting: Deliver localized content based on user location.
• Customer Lifecycle Stages: Tailor content to different stages of the customer journey.
• Behavioral Targeting: Personalize content based on past user behavior.
• Device-Specific Experiences: Optimize content for different devices (e.g., mobile, desktop).
• Demographic-Specific Content: Target specific demographic groups with tailored content.

By effectively using Variants in Contentstack Personalize, you can enhance customer engagement, increase conversions, and build stronger relationships with your audience

After creating a Segmented or A/B Test experience in your Personalize project, you can create Entry Variants via the CMS. For more information, please refer to the following documentation for Entry Variants:

• Work with Entry Variants
• More about Entry Variants