Data and Insights (Lytics)

Data and Insights (Lytics) is the real-time intelligence engine behind behavior-driven personalization in your digital experience.

It captures visitor interactions as they happen and transforms them into actionable insights, enabling smarter content decisions, dynamic audience segmentation, and highly targeted experiences.

Integrated with Contentstack, Data and Insights (Lytics) connects your content with live user behavior to make every visit more relevant and impactful.