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Gartner: Predicts 2024: Machine customers, GenAI for CX, composable DXP


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Gartner: Predicts 2024: Machine customers, GenAI for CX, composable DXP

Read the report to learn why Gartner predicts

  • By 2026, at least 70% of organizations will be mandated to acquire composable DXP technology, as opposed to monolithic suites, compared to 50% in 2023.
  • Choosing the right DXP vendor by being prepared to evaluate multiple vendors, including pure-play DXP vendors as well as best-of-breed technologies from adjacent markets.
  • It's anticipated that machine customers will be directly involved in, or have influence over, trillions of dollars in purchases.
About the report

Key findings

  • Organizations selecting a new DXP are increasingly leaning toward cloud-native and composable products, as opposed to monolithic suites.
  • The main drivers for a composable DXP acquisition are faster time to market, improved productivity and a move to consumption-based pricing.
  • Monolithic DXP suites are making slow progress toward composability, but a purely headless approach lacks the user-friendly business tooling of a monolithic, close-coupled suite.

Download the report to learn why Gartner says, “Composable DXP applications should be built out of smaller, modular capabilities and/or packaged business capabilities (PBCs), as opposed to today’s mostly monolithic, all-in-one DXPs.”

About the report


  • Modernize your DXP technology stack by aligning your architectural and organizational strategy to the principles of composable business.
  • Increase your operational agility by replacing your DXP monolith with a composable architecture and planning a roadmap with an incremental and modular approach.
  • Future-proof your digital experience stack by implementing granular, task-oriented PBCs, which are key for faster time to market and higher adoption of a DXP. Champion the leadership mindset of modularity and change as the essential core competence for a next-gen growing business.

Gartner, Predicts 2024: Machine Customers, GenAI for CX, Composable DXP, by Irina Guseva, Don Scheibenreif, Michael Chiu, John Field, Published 23 November 2023.
 GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

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