Feeling a few steps behind in the AI visibility race? Our GEO experts will help you catch up.
Consumer search behavior has changed dramatically in recent years, with ChatGPT now collecting as much as 17% of online search queries, according to recent research. This shift has turned digital content strategy on its head, and enterprise marketing teams are scrambling to adapt.
So what are the new rules of AI visibility, and how do you get GEO platforms to mention your brand more than your competitors?
In this hour-long live workshop, you'll hear from Contentstack experts alongside a guest speaker from Forrester as they dive into the challenges that brands face in the AI search era. Learn how to optimize every stage of content production — from ideation to publication to promotion — to give your brand the best shot at being cited in AI responses. Plus: How should we measure search impact as “clicks” continue to fade away?
If your CEO has ever slacked you at 1am asking, “Why aren’t we showing up more on ChatGPT??,” this workshop is for you. We hope to see you there!
In this session, you’ll learn:
- Why consumer search behavior is rapidly shifting to AI platforms, and why brands need to get ahead of the curve
- How to improve every step of your content production process to ensure maximum AI visibility
- Which GEO “best practices” are overrated and which ones can’t be ignored
- How to measure the real impact of AI search in the zero-click era
- What to prioritize in the next 90 days to outshine your competitors in generative responses this year
