The data platform that gives AI a memory

Data Cloud is the real-time context layer that resolves customer identity and streaming live intent to power adaptive experiences across Agent OS and Personalize

The personalization the industry sold you isn't what the agentic era needs

Modernize personalization at scale

Most enterprise personalization operations are stuck in the 2019 model, relying on disconnected tools, manual segmentation and delayed analytics, turning every campaign into a coordination nightmare

Evolve real-time engagement

The legacy approach is fundamentally flawed for real-time engagement: data warehouses only offer stale and batched historical context, standalone CDPs fail to resolve real-time identity, and generic AI tools, lacking immediate customer context, become a hallucination machine

Move beyond basic segments

Brands must move beyond segments and A/B tests to build a personalization operation where AI agents are empowered with a real, current memory of every customer the moment they engage

Three products.
One real-time context plane.

Lytics: The composable CDP

Lytics performs real-time identity resolution and behavioral streaming with embedded predictive intent scoring that tells your agents not just who the customer is, but what they're likely to do next, all while sitting on top of your existing data warehouse.

Personalize: The adaptive web personalization engine

Personalize uses server-side decisioning at the edge to render the correct content variant instantly with perfect Core Web Vitals, eliminating the manual rules and weeks of setup via native integration with Content Cloud and Lytics.

Omnichannel Personalization: The cross-channel context layer

Omnichannel Personalization is the journey orchestration engine that ensures cross-channel continuity by carrying a single customer profile across all touchpoints so the experience never fragments.

Built for every team that owns the customer relationship

For the marketing team

Data Cloud lets you build real-time customer profiles, instantly swap content variants and carry context across every channel the customer touches. This adaptive approach eliminates weeks of manual rules, segment setup and debugging, allowing your team to operate at the true speed of the customer.

For the CMO and digital leaders

This real-time, server-side personalization finally delivers on the industry's promise by grounding AI agents in consented first-party data and facts, not guesses. The platform simplifies TCO and improves conversion while protecting Core Webitals, consolidating the work of multiple previous tools into one.

For the CDO, data architect and engineering lead

Lytics, a composable CDP, streams real-time behavioral data and combines it with historical warehouse depth (Snowflake, BigQuery or Databricks) to provide AI agents with hot context. It offers native integration with Content Cloud and Agent OS workflows, alongside APIs and server-side execution that maintains Core Web Vitals.