In our previous blog post, we made predictions about the future of Headless CMS and the impact of cloud-first content management system. While the future of a decoupled CMS looks bright, there are many benefits to it today.
We see great potential for headless CMS and a greater opportunity for business and technical groups to become more agile, increase ROI and gain a competitive edge over their competitors with a flexible, CMS cloud platform.
Headless CMS Empowers Departments to Focus n What They’re Good At
Headless CMS decreases the need for teams to manage and "acquiesce" their projects by the limits of their CMS and frees up time and restrictions for businesses to focus more on the business, rather than the technology.
Too often, we consider a platform as the sole answer to a business problem when in reality, a platform is only as good as the people who work within it; those that touch the platform have an outsized effect on a successful outcome or a disappointment. The platform can make life easier or it can slow everything down to a crawl, depending on how comfortable people are and how quickly they adopt it.
If it takes longer to bring resources up to speed, there are four key negative effects:
- Implementation delay
- Longer time to value
- Resistance to change
A headless CMS mitigates each of these common predicaments by first allowing for a separation of skills so that everyone involved is working within their area of expertise. This means developers develop and marketers market.
Key takeaway: The people are a critical part of the productivity of your CMS.
Headless CMS Helps Attract and Retain Talent
This is why an even bigger problem is solved with recruiting and retaining the best development talent. Competitive programmers are happiest when working with the latest technology rather than being stuck using “old tech.” There is significant personal satisfaction that comes with being conversant in cutting edge ways of solving technical problems. Being up to speed on the latest is valued as a smart way to manage a technical career.
This provides big benefits to the organization as well as the individual. The freedom of choice that a headless CMS provides is an excellent way to help with the continual struggle with recruiting and retaining the best employees. An organization should never lose sight of the fact that every time you force a developer away from their favorite tools, they lose comfort and this affects productivity. What’s worse, discomfort and low productivity take away a measure of the joy of work, which has a big effect on employee morale. Everyone wants to work in the organizations that pay attention to the personal and career needs of their people.
Key takeaway: A headless CMS makes it easier to find and retain the best developers.
Headless CMS Encourages Creativity in Your App
Ultimately, a headless CMS brings people freedom in their work. With freedom comes a level of satisfaction and creativity that drives an organization to higher levels of performance in the market. With so much change happening in how content is created and consumed in a digital world, a platform that greatly improves the working environment is sure to have a significant impact on productivity and competitiveness.
With the time and resources saved from using a headless CMS, a developer using a can focus on thinking ahead, tackling bigger issues, being proactive and creative with problem solving, so they can bring in great ideas like the following:
- workflow automation
- bots or digital assistants
- VR or AR
- interactive in-store displays
- wearables or IoT
The Bottom Line of Employee Productivity Is That It Ultimately Makes Your Business More Competitive
Headless CMS's flexibility opens up a breadth of endless possibilities and allows users, teams, and businesses to hone in on what they can do as opposed to what they can't do.
A headless CMS enables a business to quickly adapt to a frenetic, API-led world of expanding devices and content destinations. By increasing productivity and ingenuity within an organization, you also increase agility and shorten time-to-market for creative ideas.
The headless CMS platform has been rapidly trending upward for its leap forward in allowing an organization to quickly adapt to a frenetic, API-led world of expanding devices and content destinations. Pace and pressure will only get worse.
The need to quickly adapt means a change away from the traditional CMS model. The agility and flexibility brought by a headless CMS move the biggest focus away from the technology platform and toward the marketing and development teams like never before. This is a great focus to have, as that’s where the best organizational differentiator is found: Productivity. While a headless CMS breaks through significant technology barriers, it also meets the ongoing challenge of human productivity, which is a key to survival as everything goes digital. Ultimately, human productivity translates directly to agility and flexibility. As much as we automate our world, the people that are necessary to run the machines remain as the biggest differentiator of success.