Innovation for today, vision for tomorrow

Contentstack vs. Sanity

See why leading brands choose Contentstack over Sanity

Built to stand apart so your business can too

More capable than legacy CMS
More complete than headless CMS alone
More flexible than legacy DXP

By the numbers

We score big where it counts

Contentstack has a strong vision for what ‘the new spine’ of a composed digital experience platform needs to contain...

The Forrester Wave^TM

Digital Experience Platforms, Q4 2023

5 out of 5

for vision, innovation & application archictecture

Strong Performer

The Contentstack advantage

8 reasons to choose Contentstack over Sanity

There's no comparison: Contentstack EDGE is the only adaptive digital experience platform built for the AI era

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More complete than a headless CMS alone

Sanity is a headless CMS-only product that requires multiple partners to complete. Contentstack is primed to address more customer needs with intelligent content, built-in personalization, real-time first-party data activation, and brand-aware AI.

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Minimal developer reliance

Sanity is complex and very developer-focused. On top of its steep learning curve for both technical and business users, business users tend to rely on developers often.

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Easier set up & onboarding

Due to the nature of customization, Sanity's initial setup and configuration can be tricky and time-consuming even for developers. While developer-friendly, Contentstack is easier to set up and embraces a balanced UX, with non-technical users onboarding in <30 minutes.

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Rock-solid & secure workflows

Contentstack comes standard with fully extensible workflows with built-in governance, while Sanity workflows are not available as standard features, making it less integrated & seamless.

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Out-of-the-box localization

Sanity does not offer localization capabilities out-of-the-box. Contentstack provides robust and efficient localization workflows that support localization for multilingual content management out-of-the-box.

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Predictable pricing

Sanity’s consumption-based pricing model presents challenges around data transfer, API call limits, and user seats as usage scales. As a Contentstack customer, our pricing flexibility and transparency ensure there are no unforeseen cost jumps.

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Unmatched support

Contentstack provides unmatched technical expertise and customer care through our Technical Solutions Organization and the industry’s only cross-vendor support program. Sanity is known to be less hands-on with its customers.

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Multi-cloud capability

Contentstack is the first and only API-first platform available globally on all 3 major cloud providers: AWS, Microsoft Azure, and Google Cloud. This allows our customers to choose which provider best suits their business needs and goals.

Platform at a glance

A different kind of solution: Contentstack Edge

Incredibly capable, seamlessly integrated, endlessly extensible. We offer the most flexibility as the only DXP available on all three major cloud providers — Amazon Web Services, Microsoft Azure and Google Cloud.