Contentstack vs. Optimizely

Contentstack’s headless and cloud-native roots outperform Optimizely in application architecture with a strong vision of what “the new spine” of a composed digital experience platform needs to contain and what it should not contain.

With API-first technology like Contentstack, specialized developer expertise, certification, or coding is not required. Contentstack's intuitive interface empowers technical and non-technical users, enabling effortless content creation and management.

A composable approach puts an end to vendor lock-in, making expensive and time-intensive upgrades a thing of the past. Contentstack empowers customers with maximum choice and control over their technology stack, allowing you to pick and choose best-of-breed MACH tools tailored to your specific use cases.

Contentstack's composable DXP is easier to set up and implement than the Optimizely suite. With dedicated white-glove customer service from implementation throughout the entire customer lifecycle, new business users can be onboarded in less than 30 minutes to ensure you achieve ROI as quickly as possible.

Contentstack has native omnichannel capabilities with API-first content delivery that allows for seamless customization and flexibility, ensuring your DXP grows with your evolving business needs. Tap into our Marketplace and partner ecosystem to quickly deploy new omnichannel experiences to adapt to your changing business needs.