Use UTM Parameters for Attribution
Video Tutorial
Note: On January 10, 2023, we upgraded our UI with a new, refreshed interface. All of the underlying functionality is the same, but you will notice that things look a little different from this Academy guide. The most notable change is that the navigation menu has moved from the top of the app to the left side. We appreciate your patience as we work on updating our Academy.
Google UTM parameters offer a simple method for tracking campaign results in both outbound and inbound campaigns.
UTM parameters are a set of query parameters that can be added to any URL. When a user visits a URL with UTM parameters, the tags are automatically sent back to both Google Analytics for tracking and to your Lytics account for audience building or campaign reporting.
Watch the "Use UTM Parameters for Attribution" video (~4.5 min) to learn how to use UTMs for audience building in Lytics.
Knowledge Check
Audiences can be created in Lytics to target consumers who have interacted with specific UTM parameters.
A. True
B. False
Answer: A
Where can UTMs be located?
A. In a URL in your browser
B. Under The Moon
Answer: A
Which campaigns can be tracked by Lytics when using UTMs? Select any that apply.
A. Social
B. Paid Search
C. Programmatic
D. Email
E. Dungeons and Dragons
Answer: A, B, C, D
More Resources
Academy Courses
- How to Export Audiences
