High Value Audiences
Learn how to identify and activate high value behavioral audiences in Lytics.
Note: On January 10, 2023, we upgraded our UI with a new, refreshed interface. All of the underlying functionality is the same, but you will notice that things look a little different from this Academy guide. The most notable changes are that the navigation menu has moved from the top of the app to the left side and the "Next Steps" button in the Experience Editor has moved. We appreciate your patience as we work on updating our Academy.
In the "High Value Audiences" video (5 mins), we will share how you can find and activate high value audiences in Lytics.
Lytics provides a variety of out-of-the-box behavioral audiences that make it easy to target customers based what they want and what they will do next to provide better customer experiences and drive business outcomes.
To continue learning about building and leveraging Behavioral Audiences, we recommend the following.
Academy Courses
- Audience Building
