Automated Email Newsletter
Step-by-step demo on how to set up and execute automated, personalized email newsletter using Lytics, Contentful, and SendGrid.
Note: On January 10, 2023, we upgraded our UI with a new, refreshed interface. All of the underlying functionality is the same, but you will notice that things look a little different from this Academy guide. The most notable change is that the navigation menu has moved from the top of the app to the left side. We appreciate your patience as we work on updating our Academy.
Learn how to build a personalized newsletter using content recommendations powered by Lytics. Set up your automated newsletter once with one template and deliver highly personalized content to every user, every time.
The "Automated Email Newsletter" deep-dive tutorial video (23 mins) will show you the process step-by-step using these provider tools:
- Contentful as the CMS
- SendGrid as the ESP
- Lytics as the Decision Engine
In what ways does Lytics help you build personalized emails? Select all that apply.
A. Manage your creative templates
B. Determine what content is most relevant based on a user affinities
C. Replace your CMS
D. Optimize email send time based on a user engagement
Answer: B, D
Lytics acts as the ______ to provide the best content for an individual user.
A. Content authoring tool
B. Decisioning tool
C. Templating tool
Answer: B
See our documentation for more details:
