Create Suppression Audiences
Video Tutorial
Note: On January 10, 2023, we upgraded our UI with a new, refreshed interface. All of the underlying functionality is the same, but you will notice that things look a little different from this Academy guide. The most notable change is that the navigation menu has moved from the top of the app to the left side. We appreciate your patience as we work on updating our Academy.
Suppressing or excluding users from an ad campaign is equally as important as the defining the audience you do want to show ads to. By narrowing your targetable audience in intelligent ways, you can:
- Avoid over-messaging to prospects or customers
- Stop paying to advertise to existing customers
- Remove users who you know aren't interested in a product
- Be more selective messaging users in different stages of their lifecycle
You can easily create suppression audiences in Lytics to reduce your overall ad spend by removing wasted ad impressions from users least likely to convert. In turn, this reduces your overall cost per acquisition (CPA) for campaigns and improves conversion rates.
Watch the "Create Suppression Audiences" video (4.5 mins) to learn how to create a suppression audience in Lytics.
Knowledge Check
Can you combine more than one suppression rule in a Lytics audience?
A. Yes
B. No
Answer: A - Yes, you can combine multiple suppression rules. The example in the video excluded users who've made a purchase AND are active rewards users.
Let's say you want to exclude users who've made a purchase in the last 7 days. Defining this rule in the audience builder, is the date range fixed or rolling?
A. Fixed. Only includes the last 7 days from when the audience was created.
B. Rolling. Always extends 7 days in the past.
Answer: B
More Resources
Academy Courses
- How to Export Audiences
- Use UTM Parameters for Attribution
