Seed Audiences on Facebook
Acquire new customers using Lytics seed audiences to create lookalikes in Facebook, Google, or other ad networks.
Note: On January 10, 2023, we upgraded our UI with a new, refreshed interface. All of the underlying functionality is the same, but you will notice that things look a little different from this Academy guide. The most notable change is that the navigation menu has moved from the top of the app to the left side. We appreciate your patience as we work on updating our Academy.
Lytics makes it easy to create "seed audiences" which can be orchestrated and synced to Facebook to use as "seeds" to create Lookalike Audiences for acquisition campaigns.
Lytics seed audiences can include segments such as:
- High Value Customer
- Highly Engaged Customer
- Repeat Purchaser
- Likely to Engage
Lytics seed audiences are highly effective in creating new Lookalike Audiences on Facebook, Google (as Similar Audiences), TradeDesk, Amazon Ads, etc.
Want to learn more?
Here are recommended resources to continue learning how you can leverage Lytics for your acquisition use cases across ad networks.
- Blog post: Optimizing ad spend with Lytics audiences
- Playbook: Acquire New Customers With Lytics
- Use Case: Increase Conversions with Lytics and Facebook Lookalike
