# Seed Audiences on Facebook ### About this export | Field | Value | | --- | --- | | **content_type** | lesson | | **platform** | contentstack-academy | | **source_url** | https://www.contentstack.com/academy/courses/use-cases-and-tutorials/seed-audiences-on-facebook | | **course_slug** | use-cases-and-tutorials | | **lesson_slug** | seed-audiences-on-facebook | | **markdown_file_url** | /academy/md/courses/use-cases-and-tutorials/seed-audiences-on-facebook.md | | **generated_at** | 2026-04-28T06:55:49.749Z | > Part of **[Use Cases and Tutorials](https://www.contentstack.com/academy/courses/use-cases-and-tutorials)** on Contentstack Academy. **Academy MD v3** — structured for retrieval; no quiz or assessment keys. #### Video details #### At a glance - **Title:** Seed Audiences On Facebook - **Duration:** 7m 6s - **Media link:** https://cdn.jwplayer.com/previews/O6Kp0guL - **Publish date (unix):** 1751875159 #### Streaming renditions - application/vnd.apple.mpegurl - audio/mp4 · AAC Audio · 113579 kbps - video/mp4 · 180p · 200p · 145350 kbps - video/mp4 · 270p · 300p · 165763 kbps - video/mp4 · 406p · 450p · 198580 kbps #### Timed text tracks (delivery) - **thumbnails:** `https://cdn.jwplayer.com/strips/O6Kp0guL-120.vtt` #### Transcript Hi, everyone. Today, we're going to talk about creating seed audiences in Lytx and orchestrating those audiences to build book-alike models on Facebook and Google. One of the questions we get from customers quite often is, how can we expand our acquisition efforts to acquire more customers with Lytx? Are there easy ways to identify audiences and orchestrate them in our ad networks to run acquisition campaigns? In this video, you'll learn how to easily create seed audiences in Lytx, sync those audiences into Facebook ads, and create look-alike models to acquire new customers. One of the most effective ways to reach new customers using your first-party data in Lytx is to create seed audiences. Now, let's get started. In Lytx, you have a complete marketing profile, which contains all of the information that you need to create seed audiences. The data that you have inside of Lytx, your first-party data, is extremely valuable to use for acquisition use cases. When you have a robust marketing profile, all you need to do is decide what are the right types of audiences that we should create to use as seed audiences on our advertising channels like Google and Facebook and the Trade Desk and Amazon Advertising. You can use Lytx seed audiences to create look-alike models on Facebook and Google. And examples of Lytx seed audiences that other customers have created and gotten great results from are high-value customer segment, repeat customer segment, highly engaged customer segment, likely-to-return segment, and likely-to-purchase segment. All of these audiences are easily available inside of Lytx and ready to orchestrate and run great acquisition campaigns. Once you have Lytx open, it takes three easy steps to start creating and running highly effective look-alike model campaigns on Facebook or similar audience campaigns on Google. First, create your new seed audience. Second, orchestrate those seed audiences to Facebook and Google. And three, create your high-performance look-alike models on Facebook and Google, and you are ready to go. Now, let's take a look at how you would do that in Lytx. In Lytx, you have an Audience tab where you can create new audiences or segments. It's very easy to create a new audience, and let's name this audience Seed Audience, right? All Purchasers. And from that audience, you can build it with an existing audience, or what we call a building block audience, All Purchasers. So you have that audience. It has 1,838 people in it. You create that audience, and now you have an audience that is ready to sync or orchestrate into Facebook, Google, Amazon, TradeDesk, or any of your other ad networks. If you click the Export button, that will take you to your Sync page. If we look for Facebook, we click on the tile, and then we select Export Audiences, and then we select the authorization. Once we have that, it brings us to the Configure Job page. Within the Configure Job page, we can label this All Purchasers and enter a description. We have to select the Ad's Account ID. You can see here, we've selected Seed Audience, but you could pick from any of your audiences to sync those directly to Facebook. You select Email Field, and if you want a SHA-256 email field contain, if you have that, you can also use that so you don't share any PII with Facebook. And once you have made that selection, you click Start Export, and your job is now running, All Purchasers. If you then go over to Facebook Ad Manager, you'll be able to find All Purchasers. Or your All Purchaser, Seed Audience, now it's available right here. And in order to create, you can see right here at the top, and in order to create a lookalike audience, I select this drop-down menu, pick Lookalike Audience, and I pick another source, not the Lytx Pixel, but another source, and I can choose Lytx, Seed Audience, All Purchasers, pick my region, the number of lookalike audiences that I want to create, and then the audience size. Right, so it gives you a lot of flexibility, and then you're able to create your new lookalike audience here. Once you've done that, you now have an audience of people in Facebook who look like all of your purchasers. And for acquisition, you can target those people to convert them into customers or purchasers. This is a highly effective way for you to drive new acquisition campaigns using your first-party data. #### Subtitles (WebVTT) ```webvtt WEBVTT 1 00:00:00.000 --> 00:00:09.320 Hi, everyone. Today, we're going to talk about creating seed audiences in Lytx and orchestrating 2 00:00:09.320 --> 00:00:14.840 those audiences to build book-alike models on Facebook and Google. 3 00:00:14.840 --> 00:00:20.440 One of the questions we get from customers quite often is, how can we expand our acquisition 4 00:00:20.440 --> 00:00:26.560 efforts to acquire more customers with Lytx? Are there easy ways to identify audiences 5 00:00:26.560 --> 00:00:31.180 and orchestrate them in our ad networks to run acquisition campaigns? 6 00:00:31.180 --> 00:00:37.120 In this video, you'll learn how to easily create seed audiences in Lytx, sync those 7 00:00:37.120 --> 00:00:43.600 audiences into Facebook ads, and create look-alike models to acquire new customers. 8 00:00:43.600 --> 00:00:48.320 One of the most effective ways to reach new customers using your first-party data in Lytx 9 00:00:48.320 --> 00:00:56.280 is to create seed audiences. Now, let's get started. 10 00:00:56.280 --> 00:01:02.520 In Lytx, you have a complete marketing profile, which contains all of the information that 11 00:01:02.520 --> 00:01:08.080 you need to create seed audiences. The data that you have inside of Lytx, your first-party 12 00:01:08.080 --> 00:01:16.400 data, is extremely valuable to use for acquisition use cases. 13 00:01:16.400 --> 00:01:25.080 When you have a robust marketing profile, all you need to do is decide what are the 14 00:01:25.080 --> 00:01:32.480 right types of audiences that we should create to use as seed audiences on our advertising 15 00:01:32.480 --> 00:01:40.880 channels like Google and Facebook and the Trade Desk and Amazon Advertising. 16 00:01:40.880 --> 00:01:46.800 You can use Lytx seed audiences to create look-alike models on Facebook and Google. 17 00:01:46.800 --> 00:01:53.420 And examples of Lytx seed audiences that other customers have created and gotten great results 18 00:01:53.420 --> 00:02:00.380 from are high-value customer segment, repeat customer segment, highly engaged customer 19 00:02:00.380 --> 00:02:06.180 segment, likely-to-return segment, and likely-to-purchase segment. 20 00:02:06.180 --> 00:02:13.540 All of these audiences are easily available inside of Lytx and ready to orchestrate and 21 00:02:13.540 --> 00:02:18.980 run great acquisition campaigns. 22 00:02:18.980 --> 00:02:27.420 Once you have Lytx open, it takes three easy steps to start creating and running highly 23 00:02:27.420 --> 00:02:35.500 effective look-alike model campaigns on Facebook or similar audience campaigns on Google. 24 00:02:35.500 --> 00:02:42.140 First, create your new seed audience. Second, orchestrate those seed audiences to Facebook 25 00:02:42.140 --> 00:02:48.420 and Google. And three, create your high-performance look-alike models on Facebook and Google, 26 00:02:48.420 --> 00:02:50.660 and you are ready to go. 27 00:02:50.660 --> 00:02:57.220 Now, let's take a look at how you would do that in Lytx. 28 00:02:57.220 --> 00:03:04.580 In Lytx, you have an Audience tab where you can create new audiences or segments. 29 00:03:04.580 --> 00:03:13.700 It's very easy to create a new audience, and let's name this audience Seed Audience, right? 30 00:03:13.700 --> 00:03:22.500 All Purchasers. And from that audience, you can build it with an existing audience, or 31 00:03:22.500 --> 00:03:30.940 what we call a building block audience, All Purchasers. 32 00:03:30.940 --> 00:03:37.140 So you have that audience. It has 1,838 people in it. You create that audience, and now you 33 00:03:37.140 --> 00:03:45.740 have an audience that is ready to sync or orchestrate into Facebook, Google, Amazon, 34 00:03:45.740 --> 00:03:49.780 TradeDesk, or any of your other ad networks. 35 00:03:49.780 --> 00:03:56.660 If you click the Export button, that will take you to your Sync page. 36 00:03:57.660 --> 00:04:07.820 If we look for Facebook, we click on the tile, and then we select Export Audiences, 37 00:04:07.820 --> 00:04:16.300 and then we select the authorization. Once we have that, it brings us to the Configure Job page. 38 00:04:16.340 --> 00:04:26.980 Within the Configure Job page, we can label this All Purchasers and enter a description. 39 00:04:26.980 --> 00:04:33.380 We have to select the Ad's Account ID. You can see here, we've selected Seed Audience, 40 00:04:33.380 --> 00:04:38.700 but you could pick from any of your audiences to sync those directly to Facebook. 41 00:04:38.740 --> 00:04:49.300 You select Email Field, and if you want a SHA-256 email field contain, if you have that, 42 00:04:49.300 --> 00:04:54.940 you can also use that so you don't share any PII with Facebook. 43 00:04:54.940 --> 00:05:07.540 And once you have made that selection, you click Start Export, and your job is now running, 44 00:05:07.540 --> 00:05:10.860 All Purchasers. 45 00:05:10.860 --> 00:05:17.860 If you then go over to Facebook Ad Manager, you'll be able to find All Purchasers. 46 00:05:37.540 --> 00:05:45.060 Or your All Purchaser, Seed Audience, now it's available right here. 47 00:05:45.060 --> 00:05:54.060 And in order to create, you can see right here at the top, and in order to create a lookalike audience, 48 00:05:54.060 --> 00:06:02.860 I select this drop-down menu, pick Lookalike Audience, and I pick another source, 49 00:06:02.980 --> 00:06:12.420 not the Lytx Pixel, but another source, and I can choose Lytx, Seed Audience, All Purchasers, 50 00:06:12.420 --> 00:06:22.340 pick my region, the number of lookalike audiences that I want to create, and then the audience size. 51 00:06:22.380 --> 00:06:27.860 Right, so it gives you a lot of flexibility, and then you're able to 52 00:06:35.100 --> 00:06:39.300 create your new lookalike audience here. 53 00:06:39.300 --> 00:06:48.460 Once you've done that, you now have an audience of people in Facebook who look like all of your purchasers. 54 00:06:48.460 --> 00:06:56.820 And for acquisition, you can target those people to convert them into customers or purchasers. 55 00:06:56.820 --> 00:07:06.660 This is a highly effective way for you to drive new acquisition campaigns using your first-party data. ``` ```transcript [00:00] Hi, everyone. Today, we're going to talk about creating seed audiences in Lytx and orchestrating [00:09] those audiences to build book-alike models on Facebook and Google. [00:14] One of the questions we get from customers quite often is, how can we expand our acquisition [00:20] efforts to acquire more customers with Lytx? Are there easy ways to identify audiences [00:26] and orchestrate them in our ad networks to run acquisition campaigns? [00:31] In this video, you'll learn how to easily create seed audiences in Lytx, sync those [00:37] audiences into Facebook ads, and create look-alike models to acquire new customers. [00:43] One of the most effective ways to reach new customers using your first-party data in Lytx [00:48] is to create seed audiences. Now, let's get started. [00:56] In Lytx, you have a complete marketing profile, which contains all of the information that [01:02] you need to create seed audiences. The data that you have inside of Lytx, your first-party [01:08] data, is extremely valuable to use for acquisition use cases. [01:16] When you have a robust marketing profile, all you need to do is decide what are the [01:25] right types of audiences that we should create to use as seed audiences on our advertising [01:32] channels like Google and Facebook and the Trade Desk and Amazon Advertising. [01:40] You can use Lytx seed audiences to create look-alike models on Facebook and Google. [01:46] And examples of Lytx seed audiences that other customers have created and gotten great results [01:53] from are high-value customer segment, repeat customer segment, highly engaged customer [02:00] segment, likely-to-return segment, and likely-to-purchase segment. [02:06] All of these audiences are easily available inside of Lytx and ready to orchestrate and [02:13] run great acquisition campaigns. [02:18] Once you have Lytx open, it takes three easy steps to start creating and running highly [02:27] effective look-alike model campaigns on Facebook or similar audience campaigns on Google. [02:35] First, create your new seed audience. Second, orchestrate those seed audiences to Facebook [02:42] and Google. And three, create your high-performance look-alike models on Facebook and Google, [02:48] and you are ready to go. [02:50] Now, let's take a look at how you would do that in Lytx. [02:57] In Lytx, you have an Audience tab where you can create new audiences or segments. [03:04] It's very easy to create a new audience, and let's name this audience Seed Audience, right? [03:13] All Purchasers. And from that audience, you can build it with an existing audience, or [03:22] what we call a building block audience, All Purchasers. [03:30] So you have that audience. It has 1,838 people in it. You create that audience, and now you [03:37] have an audience that is ready to sync or orchestrate into Facebook, Google, Amazon, [03:45] TradeDesk, or any of your other ad networks. [03:49] If you click the Export button, that will take you to your Sync page. [03:57] If we look for Facebook, we click on the tile, and then we select Export Audiences, [04:07] and then we select the authorization. Once we have that, it brings us to the Configure Job page. [04:16] Within the Configure Job page, we can label this All Purchasers and enter a description. [04:26] We have to select the Ad's Account ID. You can see here, we've selected Seed Audience, [04:33] but you could pick from any of your audiences to sync those directly to Facebook. [04:38] You select Email Field, and if you want a SHA-256 email field contain, if you have that, [04:49] you can also use that so you don't share any PII with Facebook. [04:54] And once you have made that selection, you click Start Export, and your job is now running, [05:07] All Purchasers. [05:10] If you then go over to Facebook Ad Manager, you'll be able to find All Purchasers. [05:37] Or your All Purchaser, Seed Audience, now it's available right here. [05:45] And in order to create, you can see right here at the top, and in order to create a lookalike audience, [05:54] I select this drop-down menu, pick Lookalike Audience, and I pick another source, [06:02] not the Lytx Pixel, but another source, and I can choose Lytx, Seed Audience, All Purchasers, [06:12] pick my region, the number of lookalike audiences that I want to create, and then the audience size. [06:22] Right, so it gives you a lot of flexibility, and then you're able to [06:35] create your new lookalike audience here. [06:39] Once you've done that, you now have an audience of people in Facebook who look like all of your purchasers. [06:48] And for acquisition, you can target those people to convert them into customers or purchasers. [06:56] This is a highly effective way for you to drive new acquisition campaigns using your first-party data. ``` #### Lesson text Acquire new customers using Lytics seed audiences to create lookalikes in Facebook, Google, or other ad networks. **Note:** On January 10, 2023, we upgraded our UI with a new, refreshed interface. All of the underlying functionality is the same, but you will notice that things look a little different from this Academy guide. The most notable change is that the navigation menu has moved from the top of the app to the left side. We appreciate your patience as we work on updating our Academy. Lytics makes it easy to create "seed audiences" which can be orchestrated and synced to Facebook to use as "seeds" to create Lookalike Audiences for acquisition campaigns. Lytics seed audiences can include segments such as: * High Value Customer * Highly Engaged Customer * Repeat Purchaser * Likely to Engage Lytics seed audiences are highly effective in creating new Lookalike Audiences on Facebook, Google (as Similar Audiences), TradeDesk, Amazon Ads, etc. ## Want to learn more? Here are recommended resources to continue learning how you can leverage Lytics for your acquisition use cases across ad networks. * Blog post: [Optimizing ad spend with Lytics audiences](https://www.lytics.com/blog/ad-network-integrations/) * Playbook: [Acquire New Customers With Lytics](https://learn.lytics.com/use-cases/acquire-new-customers) * Use Case: [Increase Conversions with Lytics and Facebook Lookalike](https://learn.lytics.com/use-cases/increase-conversions-with-lytics-and-facebook-lookalike) #### Key takeaways - Connect **Seed Audiences on Facebook** back to your stack configuration before moving to the next module. - Capture one concrete artifact (screenshot, Postman call, or code snippet) that proves the step works in your environment. - Re-read the delivery versus management boundary for anything you changed in the entry model. ## Supplement for indexing ### Content summary Seed Audiences on Facebook. Acquire new customers using Lytics seed audiences to create lookalikes in Facebook, Google, or other ad networks. Note: On January 10, 2023, we upgraded our UI with a new, refreshed interface. All of the underlying functionality is the same, but you will notice that things look a little different from this Academy guide. The most notable change is that the navigation menu has moved from the top of the app to the left side. We appreciate your patience as we work on updating our Academy. Lytics makes it easy to create "seed audiences" which can be orchestrated and synced to Facebook to use as "seeds" to create Lookalike Audiences for acquisition campaigns. Lytics seed audiences can include seg ### Retrieval tags - Seed - Audiences - Facebook - use-cases-and-tutorials - lesson 02 - Seed Audiences on Facebook - use-cases-and-tutorials lesson ### Indexing notes Index this lesson as a primary chunk tagged with lesson_id "02" and topics: [Seed, Audiences, Facebook]. Parent course slug: use-cases-and-tutorials. Use asset_references URLs as thumbnail hints in search results when present. Never surface LMS quiz content or assessment answers from this file. ### Asset references | Label | URL | | --- | --- | | Video thumbnail: Seed Audiences on Facebook | `https://cdn.jwplayer.com/v2/media/O6Kp0guL/poster.jpg?width=720` | ### External links | Label | URL | | --- | --- | | Contentstack Academy home | `https://www.contentstack.com/academy/` | | Training instance setup | `https://www.contentstack.com/academy/training-instance` | | Academy playground (GitHub) | `https://github.com/contentstack/contentstack-academy-playground` | | Contentstack documentation | `https://www.contentstack.com/docs/` | | Optimizing ad spend with Lytics audiences | `https://www.lytics.com/blog/ad-network-integrations/` | | Acquire New Customers With Lytics | `https://learn.lytics.com/use-cases/acquire-new-customers` | | Increase Conversions with Lytics and Facebook Lookalike | `https://learn.lytics.com/use-cases/increase-conversions-with-lytics-and-facebook-lookalike` |