Data Activation Layer
Your new command center for Data & Insights
CDP
How to leverage B2B behavioral data for precise targeting and engagement
What behavioral analytics software tells you about real users
Use customer retention analytics to spot drop-off before it hits
Audience segmentation tools that personalize your content fast
Why customers drop off and how journey mapping tools help
Why smart businesses rely on customer segmentation software today
Personalization
Orchestrate real-time omnichannel experiences with Flows
What customer journey analytics reveals about your audience
5 types of customer data B2B companies need for personalized experiences
How real-time CDPs unify B2B customer data for deeper insights
How real-time data powers seamless B2B digital experiences
