Build faster, scale smarter: Latest Data & Insights (Lytics) updates

In the push to deliver adaptive digital experiences, every enterprise leader faces a fundamental balancing act: You need to move faster, but you must also scale effectively. How do you empower your marketers with the agility to build new customer journeys in minutes, while giving your data teams the governance to protect critical systems and ensure compliance?

This is the central challenge our latest round of updates for Contentstack Data & Insights (Lytics) are built to solve. We’re excited to introduce a suite of powerful new features focused on a single, unified theme: “Build faster, scale smarter: Power and control for your adaptive digital experiences.”

These updates are designed to give your teams both power and control, removing the friction from your daily work so you can focus on what matters. We’ve grouped these enhancements into two key pillars: helping you build adaptive experiences faster and empowering you to scale them with enterprise governance.

Build adaptive experiences, faster

This is all about accelerating your "time-to-value". We are continuing to remove technical friction so your teams can stop focusing on the setup and start focusing on the strategy:

Map your data visually with Visual Schema Editor

We’re launching a new Visual Schema Editor that provides a streamlined workflow for visualizing schema mappings and bulk-editing your data schema with AI suggestions. For data teams, this transforms a complex, iterative task into an intuitive, visual process, dramatically reducing setup time and errors. For campaign orchestrators, this means new customer attributes are available in the profile sooner, allowing you to build new personalized journeys immediately.

Simplify data operations with a new job creation experience

We've  streamlined one of the most common tasks: creating data import/export jobs. The new step-by-step Job Builder UI simplifies this process, lowering the barrier to entry and making it easier for your team to manage data pipelines and train new users.

Target with precision using our new and improved Audience Builder

Inside Audience Builder 2.0, we’ve released enhanced, intuitive, and more accessible controls for building audience segments. We've made it easier to build complex segments, whether it's through precise geographic rules, or using the new "between" operator to simplify date-based conditions. We’ve also added fuzzy audience matching to help prevent duplicate audience creation and improve data hygiene.

Scale with enterprise-grade governance

We know that speed means little without control, and we want to give you the confidence to scale effectively. As more teams utilize the platform and more customer journeys go live, you need robust guardrails to manage risk, compliance and system performance effectively. Here are specific updates that deliver exactly that:

Iterate on journeys instantly with new Flow controls

This is a huge agility win for campaign orchestrators. In Flows, you can now easily right-click to add or remove steps in a live or draft flow without having to rebuild the entire journey. Want to add a "wait" step or remove an email from a nurture campaign? It’s now a 10-second change, not a 10-minute rebuild.

Empower teams safely with permissions in Flows

We're introducing granular read/write user roles for Flows. This is how you scale effectively. You can now empower your marketing teams to build their own journeys (with write access) while providing the broader organization with visibility (with read access). For data teams, this is a critical guardrail that ensures only trained specialists can edit Flows that activate sensitive data.

Leverage 'Quiet Hours' to limit outbound event syncs

Prevent messages, alerts, or syncs from being sent during off-hours or other less‑than‑ideal times, even across global time zones. This helps you ensure a more thoughtful and respectful customer experience, no matter where your audience is.

Automate compliance with Job and Audience expiration

We have added a new feature to automatically disable or delete jobs and audiences after a specified date. This is critical for data hygiene and compliance, allowing you to automatically sunset old audiences to comply with GDPR or other retention policies. For marketers, this feature serves as an automated "cleanup crew" for seasonal campaigns, ensuring that no one accidentally targets last year's holiday audience.

See these new features in action

These updates represent a major step forward in platform maturity, designed to give your teams both the power to move faster and the control to scale safely.

Want to see how these features can transform your workflow?

Register for our upcoming small group demo to see how you can build faster, scale smarter, and move from friction to flow with Contentstack Data & Insights (Lytics).