Contentstack AXP is the agentic DXP where your content, live customer data and governed agents work as one
Build experiences that inspire humans and inform agents.
Build experiences that inspire humans and inform agents
Most platforms can't keep up. Adaptive experience at scale requires a different architecture. One where content, data and AI agents operate as a single system.
- Customers now move across expanding digital surfaces, shifting the enterprise bottleneck from content creation to intelligent, real-time activation.
- AI has opened new places for customers to find you, and they all run on structured content. Buyers want every experience to feel like it was made for them, and they notice when it isn't. Agents handle the routine work, so your team can make the calls that matter.
- Legacy suites were built for predictable channels. Your customers now move between websites, devices, apps and AI assistants, often in the same afternoon.
Content Cloud
The composable, structured foundation where your brand's content lives, is governed and ready for agents to act on safely.
- Headless CMS: The API-first content engine that powers every channel and agent.
- Visual Editing: The in-context surface where marketers create and edit content directly against the live front-end.
- Brand Kit: Voice, tone, visual rules and product knowledge enforced on every output, human or AI-generated, before it ships.
- Assets: Centralized, structured asset management that lives with the content it powers. No separate DAM integration. No coordination overhead.
- Launch: Front-end hosting integrated with the CMS so content updates deploy without manual middleware or DevOps overhead.
Data Cloud
The intelligence layer is where audience understanding lives. Powered by real-time customer behavior and living profiles that update in real time as customers browse, shaping every experience they see and every decision the platform serves up.
- Lytics: The composable CDP that performs real-time identity resolution and behavioral streaming, with embedded predictive intent scoring that tells your agents not just who the customer is, but what they're likely to do next, all while sitting composably on top of your existing data warehouse.
- Personalize: The adaptive web personalization engine that uses server-side decisioning at the edge to render the correct content variant instantly, eliminating the manual rules and weeks of setup via native integration with Content Cloud.
- Omnichannel Personalization: The journey orchestration engine that ensures cross-channel continuity by carrying a single customer profile across all touchpoints so the experience never fragments.
Agent OS
The orchestration layer where work happens. Agents are your new digital workforce, governed by your content, your data and your team.
- Polaris: The AI companion in the platform that turns every user into a power user.
- Agent Builder: Design specialized agents that handle the operational work your team should not be doing manually. Define the job, set the guardrails and let the agents run.
- Automations: The deterministic workflows that keep operations moving by handling the predictable, rule-based work agents should not have to reason about.
- Agent Directory: Deploy ready-to-use Agent Blueprints, such as those for page creation, GEO optimization and brand quality review, to immediately prove ROI without needing to build custom agents.
Built for everyone in your organization
Business users
Developers & IT
Digital leaders
Platform Personalization
Experience the power of personalized content delivery with our advanced platform capabilities.
