A side-by-side look at the limitations of old approaches versus the freedom of a true composable DXP
Architecture and cloud agility
Truly future-proof MACH architecture on any major cloud (AWS, Azure, GCP). Avoids vendor lock-in.
Legacy monoliths or rigid PaaS lock you into one vendor. Limits agility and causes painful upgrades.
Ease of authoring and marketer usability
Intuitive UI delights marketers. Live preview and reusable blocks empower independent content creation.
Clunky, complex interfaces require steep training. Marketers rely on IT for simple changes, slowing content.
Omnichannel content delivery
Headless-native platform delivers content flawlessly to any channel. "Create once, publish everywhere."
Web-centric platforms with limited headless capabilities. Requires custom dev for new channels, causing inconsistency.
Effective personalization and AI
Activate customer data in real-time with enterprise-grade CDP. Deliver true 1:1 personalization at scale.
Disconnected tools or lack of native data capabilities. Limits personalization to basic, pre-defined segments.
Integrations and extensibility
Open, API-first platform with no-code Automation Hub and a rich Marketplace. Connect stacks in minutes.
Closed, walled gardens optimized for vendors' products. Complex third-party integration increases TCO.
Developer experience
Modern platform developers love. Freedom via modern APIs (REST & GraphQL), SDKs, CLI.
Developer-centric tools lack marketer control; complex legacy platforms cause developer friction.
Enterprise governance and security
Rock-solid, enterprise-ready security and governance (SOC 2, ISO 27001). Granular controls for demanding orgs.
Governance is too basic for enterprise needs or too complex. Creates compliance risks and internal bottlenecks.
Total cost of ownership (TCO)
Predictable, value-based TCO eliminates hidden costs. No infra management or painful upgrades. Rapid ROI.
Opaque licenses + hidden costs (consultants, implementations, upgrades). TCO is often multiples of initial cost.
Implementation speed and time-to-value
Get to market in weeks via agile SaaS, pre-built integrations, and Launch hosting. Accelerates value.
Long, complex implementations (6-12+ months). Integration complexity delays initiatives & costs market opportunity.
Support and partnership
Industry's only cross-vendor support ("Care Without Compromise"). We own your success across the stack.
Standard support leaves you managing multi-vendor complexity alone, leading to finger-pointing & wasted resources.
| Topic | What Contentstack Edge offers | What others offer |
|---|---|---|
Architecture and cloud agility | Truly future-proof MACH architecture on any major cloud (AWS, Azure, GCP). Avoids vendor lock-in. | Legacy monoliths or rigid PaaS lock you into one vendor. Limits agility and causes painful upgrades. |
Ease of authoring and marketer usability | Intuitive UI delights marketers. Live preview and reusable blocks empower independent content creation. | Clunky, complex interfaces require steep training. Marketers rely on IT for simple changes, slowing content. |
Omnichannel content delivery | Headless-native platform delivers content flawlessly to any channel. "Create once, publish everywhere." | Web-centric platforms with limited headless capabilities. Requires custom dev for new channels, causing inconsistency. |
Effective personalization and AI | Activate customer data in real-time with enterprise-grade CDP. Deliver true 1:1 personalization at scale. | Disconnected tools or lack of native data capabilities. Limits personalization to basic, pre-defined segments. |
Integrations and extensibility | Open, API-first platform with no-code Automation Hub and a rich Marketplace. Connect stacks in minutes. | Closed, walled gardens optimized for vendors' products. Complex third-party integration increases TCO. |
Developer experience | Modern platform developers love. Freedom via modern APIs (REST & GraphQL), SDKs, CLI. | Developer-centric tools lack marketer control; complex legacy platforms cause developer friction. |
Enterprise governance and security | Rock-solid, enterprise-ready security and governance (SOC 2, ISO 27001). Granular controls for demanding orgs. | Governance is too basic for enterprise needs or too complex. Creates compliance risks and internal bottlenecks. |
Total cost of ownership (TCO) | Predictable, value-based TCO eliminates hidden costs. No infra management or painful upgrades. Rapid ROI. | Opaque licenses + hidden costs (consultants, implementations, upgrades). TCO is often multiples of initial cost. |
Implementation speed and time-to-value | Get to market in weeks via agile SaaS, pre-built integrations, and Launch hosting. Accelerates value. | Long, complex implementations (6-12+ months). Integration complexity delays initiatives & costs market opportunity. |
Support and partnership | Industry's only cross-vendor support ("Care Without Compromise"). We own your success across the stack. | Standard support leaves you managing multi-vendor complexity alone, leading to finger-pointing & wasted resources. |
