Architecture and cloud agility | A truly future-proof MACH architecture, born in the cloud and designed for change. Deploy on any major cloud (AWS, Azure, GCP) to meet global compliance and performance needs, ensuring you are never locked into a single vendor's infrastructure or roadmap | Legacy monoliths masquerading as cloud services, or rigid PaaS models that lock you into a single vendor's cloud. This architectural debt slows innovation, limits your ability to adapt to new channels, and creates painful, high-risk upgrade cycles. |
Ease of authoring and marketer usability | An intuitive, business-user-friendly UI that delights marketers. Empower your team with live preview, drag-and-drop components, and reusable content blocks, allowing them to create and update experiences without developer dependency. | Clunky, complex interfaces that frustrate business users and require a steep training curve. Marketers are forced into an endless cycle of filing IT tickets for simple content changes, slowing down the entire content lifecycle. |
Omnichannel content delivery | A headless-native platform that delivers content flawlessly to any channel or device—web, mobile, IoT, AR/VR, and whatever comes next. Our "create once, publish everywhere" approach ensures a consistent brand experience across all touchpoints. | Web-centric platforms with limited headless capabilities that restrict marketing flexibility. Delivering content to new channels is inefficient and often requires custom development, resulting in inconsistent experiences and missed opportunities. |
Effective personalization and AI | Activate customer data in real-time with our native, enterprise-grade Lytics CDP. Deliver true 1:1 personalized experiences at scale, achieving the outcomes of a legacy suite without the cost, complexity, or technical baggage. | A disconnected "Franken-stack" of acquired tools or a complete lack of native data capabilities. This leaves you data-rich but insight-poor, limited to basic pre-defined segments and unable to deliver the dynamic, personalized experiences your customers demand. |
Integrations and extensibility | An open, API-first platform supercharged by our no-code Automation Hub and a rich Marketplace. Seamlessly connect your entire tech stack and automate content workflows in minutes, not months. | Closed, walled-garden ecosystems optimized for the vendor's own products. Integrating third-party tools is complex, requires custom code for every connection, and creates significant integration debt that increases your total cost of ownership. |
| A modern platform that developers love. Give your developers the freedom and tools they need to innovate, including modern APIs (REST & GraphQL), comprehensive SDKs, and a powerful CLI. True collaboration between business and IT, with no compromises. | Developer-centric tools that offer no visual control for marketers, legacy platforms with steep learning curves (e.g., Java/AEM) and proprietary frameworks create a constant battle between marketer needs and developer realities. |
Enterprise governance and security | Rock-solid, enterprise-ready security and governance from the ground up. Meet global compliance standards (SOC 2, ISO 27001) with granular roles, extensible workflows and built-in audit trails designed for the world's most demanding organizations. | Governance models that are either too basic for enterprise needs or so complex that they require a team of specialists to manage. This exposes you to compliance risks and creates internal bottlenecks that stifle agility. |
Total cost of ownership (TCO) | A predictable, value-based TCO that eliminates the hidden costs of legacy software. No infrastructure to manage, no painful upgrades to fund, and a clear, rapid return on your investment. | Opaque, exorbitant licensing fees combined with the hidden costs of specialized consultants, lengthy implementations, and mandatory, high-risk upgrades. This leads to budget overruns and a TCO that is often multiples of the initial license cost. |
Implementation speed and time-to-value | Get to market in weeks, not years. Our agile SaaS platform, pre-built integrations, and "Launch" front-end hosting service dramatically accelerate project timelines and deliver business value faster. | Long, complex implementation cycles that often take 6-12+ months. The complexity of integrating multiple suite components or customizing legacy platforms means your most critical digital initiatives are delayed, costing you market opportunity. |
| The industry's only cross-vendor support promise. We don't just support our product; our "Care Without Compromise" model means we take ownership of your success across your entire composable stack. One partner, one throat to choke, zero blame games. | Standard, ticket-based support that leaves you to manage the complexity of a multi-vendor ecosystem alone. When issues arise, you are caught in a cycle of finger-pointing between vendors, wasting time and resources while your customer experience suffers. |
