Contentstack vs. Sanity

Sanity is a headless CMS-only product that requires multiple partners to complete. Contentstack is primed to address more customer needs with intelligent content, built-in personalization, real-time first-party data activation, and brand-aware AI.

Sanity is complex and very developer-focused. On top of its steep learning curve for both technical and business users, business users tend to rely on developers often.

Due to the nature of customization, Sanity's initial setup and configuration can be tricky and time-consuming even for developers. While developer-friendly, Contentstack is easier to set up and embraces a balanced UX, with non-technical users onboarding in <30 minutes.

Contentstack comes standard with fully extensible workflows with built-in governance, while Sanity workflows are not available as standard features, making it less integrated & seamless.

Sanity does not offer localization capabilities out-of-the-box. Contentstack provides robust and efficient localization workflows that support localization for multilingual content management out-of-the-box.

Sanity’s consumption-based pricing model presents challenges around data transfer, API call limits, and user seats as usage scales. As a Contentstack customer, our pricing flexibility and transparency ensure there are no unforeseen cost jumps.

Contentstack provides unmatched technical expertise and customer care through our Technical Solutions Organization and the industry’s only cross-vendor support program. Sanity is known to be less hands-on with its customers.

Contentstack is the first and only API-first platform available globally on all 3 major cloud providers: AWS, Microsoft Azure, and Google Cloud. This allows our customers to choose which provider best suits their business needs and goals.