Why your business needs a DXP platform

Highlights

You’ll learn about why you need a DXP platform:

• Enhances customer engagement: Personalizes interactions and improves customer satisfaction
• Provides agile content management: Helps you with content creation and distribution
• Offers seamless integration: Connects with CRM, ERP and marketing tools to provide a unified digital experience
• Ensures security and compliance: Provides security and safety measures to your data

Choose a DXP to improve your customer experience and drive growth.

Did you know 90% of customers consider a company's customer experience as important as their products or services? Offering unified and personalized digital experiences is no longer an optional bonus for your business—it’s a necessity. 

Enters a digital experience platform or DXP.

A DXP helps your business deliver what customers want. These platforms use advanced features like content management systems (CMS), customer data management, digital asset management (DAM), security and compliance and personalization to provide engaging and consistent experiences. By bringing these elements under one roof, a DXP lowers integration costs, reduces complexity and engages with customers throughout the customer journey. 

In this guide, we discover a DXP platform, explore the top platforms and understand its benefits. 

What is a DXP platform?

A digital experience platform (DXP) is a digital customer experience platform that offers an integrated set of technologies to help you create, manage, deliver and optimize customized digital customer experiences. As a tool, a digital experience platform crafts smooth experiences, manages your brand’s social media presence and monitors changes you make to your digital strategy. 

DXP is essential for companies that want to provide an engaging and fruitful customer journey across mobile apps, websites, social media and other digital platforms. 

How does a DXP enhance digital user experiences?

Based on what your customer like, DXPs enhance their experience by consistently and cohesively interacting through multiple touchpoints. For instance, a retail company can use a DXP to make online shopping more personal. Digital experience platforms connect your CRM and marketing tool to recommend products based on what the customer viewed or purchased before, giving a unique shopping experience.

With advanced data analytics and machine learning, DXPs understand customer behaviors, helping you anticipate needs and offer proactive solutions. As these platforms integrate with your existing systems, you ensure every touchpoint consistently reflects the brand and personalizes the customer journey. Plus, DXPs let you deploy and scale experiences to keep up with market changes and customer expectations, increasing customer loyalty and fueling long-term growth.

Benefits of a DXP platform

With customer expectations touching the highest level, customers demand personalized experiences irrespective of the platform they choose to connect with your brand. Here are some benefits of a DXP:

Agile content management

DXPs simplify content creation and management and help you modify and distribute content from a central location. This flexibility means your content will always be fresh, helping you meet the shift in the market and customers' needs. For instance, a fashion brand might see a rising demand for sustainable clothing and quickly change its website, app and social media handle to appeal to those concerned about the environment.

Personalization capabilities

Integrated with data and analytics, DXPs include specific personalization tools to fulfill each customer’s peculiar needs. For instance, a music streaming service could look at customers’ listening patterns to suggest songs they like. Offering this level of personalization guarantees increased customer engagement.

Ease of use

A key highlight of a DXP is its user-friendly interface, which makes it easier to manage digital content and experiences. As a result, your non-technical customers can create and manage content, improving workplace productivity across the organization. 

Higher ROI

Switching to a digital experience platform improves your return on investment. DXPs create useful, integrated touchpoints that enhance customer experience and increase financial returns. These platforms minimize costs by streamlining processes and improving resource use. 

Omnichannel experience

A DXP offers a smooth and consistent customer journey across every platform — mobile, web or social media. For instance, a customer starts checking your products on a mobile app, digs deeper on a desktop website and then completes their purchase on social media, all while enjoying a unified brand message. This all-encompassing strategy ensures that no matter how your customer interacts, they get a consistent and engaging experience.

Enhances customer engagement

Did you know 80% of your customers spend 34% more for personalized experiences? That’s why a DXP is your best bet. DXP platforms deliver omnichannel and personalized experiences. With these platforms, you create dynamic interactions that resonate with them and build long-term customer relationships.

Features of a DXP platform

Content management system (CMS)

Content management systems are a part of your DXP. It generates, modifies, publishes and organizes your content. When you work with a headless CMS like Contentstack, you integrate with other platforms, become scalable and flexible and deliver never-before consistent experiences.

DAM

The DAM system organizes and accesses rich media assets like images, infographics and videos. It stores everything in one place, helping your team find their needs. When a DAM is part of a DXP, you make the creative process smoother, helping your marketers and content creators deliver personalized customer experiences.

Personalization

A DXP personalizes your content based on customer behavior, demographics and preferences. DXPs use data analytics and machine learning to deliver targeted content to meet customers' expectations.

Omnichannel delivery

Only when you provide an omnichannel experience across all your digital touchpoints will your customers feel less confused as they receive the same information on all your digital platforms.

Security and compliance

With hackers eyeing every vulnerable website and system, DXPs add an extra layer of security. Many digital experience platforms offer compliance tools to protect customer data while adhering to regulatory requirements such as GDPR. Implementing security and compliance into the DXP framework safeguards your digital assets while improving customer trust.

Top DXP platforms 

Contentstack

Contentstack is a headless CMS and its API-first approach makes it a unique DXP. Implementing a headless architecture makes the system flexible for developers and easy for content creators or any team managing content production. With Contentstack, you deliver content across multiple channels, regardless of where your target audience is. Many companies prefer using Contentstack thanks to its exceptional integrations with multiple third-party apps and services. If you want to convert your organization into a high-productivity powerhouse or simply improve the communication between departments, Contentstack is up to the task.

Adobe Experience Manager

Adobe Experience Manager (AEM) offers content and digital asset management features. These features create engaging, consistent, personalized content across various digital channels. Its integration with other Adobe marketing tools makes it a great DXP. Yet, Contentstack edges it out with a more user-friendly interface and quicker deployment, making it the top DXP platform.

Sitecore Experience Platform

Sitecore has powerful personalization and engagement functionalities. Its advanced analytical tools help you understand your customers' behavior and interact with them more effectively. Many enterprises use Sitecore because of its ability to integrate. However, Contentstack is quite flexible, and the headless architecture is superior to that of Sitecore.

Acquia Experience Platform

Acquia, a digital experience platform based on the Drupal CMS, provides a customizable and manageable solution for companies' approach to digital experiences. The platform helps you engage your audience, deliver content and provide data-backed personalized experiences. Acquia, as a cloud-based DXP, helps you innovate. But Contentstack is better than Acquia and is easily extensible to other systems. The factor that sets Contentstack apart from Acquia is its headless CMS.

Why use Contentstack as your DXP platform?

Contentstack is a top pick for organizations seeking a strong, scalable, innovative digital experience platform. Here's why it’s your most preferred DXP:

Enterprise-grade reliability

Contentstack meets enterprise standards, ensuring high availability, reliability and performance. It can accommodate millions of users and manage large content volumes without sacrificing speed or efficiency.

Headless architecture

As a headless CMS, Contentstack separates content management from delivery, offering unmatched flexibility. This helps you distribute content across various channels.

Advanced personalization

With robust personalization features, Contentstack provides content tailored to your customer behavior, preferences and engagement history, making every interaction meaningful.

Seamless integration

Contentstack works smoothly with numerous third-party apps, such as CRM, ERP and marketing tools, creating a unified digital ecosystem that increases business efficiency.

Scalability

Whether you're a startup or a large organization, Contentstack scales with your growth. It's designed to handle higher content demands without slowdowns.

Enhanced collaboration

With an easy-to-use interface and collaboration tools, Contentstack helps your team collaborate, streamlining workflows and speeding up content production and deployment.

Security and compliance

Contentstack emphasizes security and compliance, ensuring customer information is secure. With features like role-based access, data encryption and adherence to various standards, the platform adds an extra layer of security.

Case study: How did MongoDB transform content management with Contentstack's composable DXP?

MongoDB wanted to modernize its tech stack by consolidating multiple CMSes into a unified solution to improve content management and drive digital transformation. After evaluating several vendors, MongoDB chose Contentstack’s Composable DXP, resulting in greater efficiency, faster development and improved localization. The migration process has seen over 250 pages moved to Contentstack, with enhanced publishing speed and reduced complexity. Key benefits include a 5x increase in automated page publication and a planned migration of over a thousand more pages. MongoDB now focuses on feature strategy, leveraging Contentstack's capabilities for innovative web experiences.

After using Contentstack, Bill Mitchell, Senior Director, Web Strategy and Technology, MongoDB, said:

“From the evaluation and selection process to onboarding and production, we feel good about our decisions. There are currently four teams using Contentstack and this adoption speaks volumes about the path that we’re on. Composable technology has become a difference-maker in how we go to market and put content in front of our users. That gives us much energy and enthusiasm for the next steps!”

Read the complete case study here.

How can different industries choose a digital experience platform?

When choosing a DXP, it's important to think about what your industry and business size specifically need:

Industry-specific needs

Retail

In retail, offering a smooth omnichannel experience is critical. You should look for digital experience platforms with strong e-commerce integration, personalized shopping features and the ability to handle many transactions and customer interactions.

Healthcare

Healthcare organizations must comply with data protection regulations like HIPAA. Your DXP must securely integrate with patient management systems and support personalized patient engagement while maintaining high privacy standards.

Finance

Financial institutions should focus on security and real-time data analytics. A good DXP will enhance customer experience by offering secure, personalized interactions and strong data analytics to improve decision-making.

Business size considerations

Small enterprises

Small business owners are concerned with their expenses. A DXP should include critical functionality essential for content management and customer engagement while being affordable. It should be easy to use, reducing the need for technical knowledge. 

Medium enterprises

Medium-sized businesses should balance functionality and cost. A DXP for these businesses should offer a full range of features with flexibility for customization to support the growing needs.

Large enterprises

Large enterprises need a DXP that supports complex customization and integration. Your platform should manage complex operations and deliver personalized experiences. 

FAQs

What is the DXP platform?

A DXP platform is a suite of interconnected technologies meant to engage the right customer at pre-planned stages on multiple touchpoints.

What is a DXP vs CMS?

Although CMS is about managing content, digital experience platforms provide customer engagement, personalization and multichannel delivery.

What is the use of DXP?

DXPs enhance the digital customer experience, manage your content and improve customer engagement. 

What is the benefit of DXP?

The benefits of DXP include enhanced customer engagement, streamlined operations, higher ROI and ease of use.

Who needs a DXP?

Companies seeking to improve customer interactions, drive growth and stay competitive in the digital marketplace need a DXP.

Learn more

It’s not about offering a digital experience; it about providing the best digital experience. You can start by building a website or mobile app, but you need a DXP like Contentstack. As your customers expect you to provide personalized experiences, investing in the right DXP is the key to success and future growth.

If you want to learn more about how to improve your business using a DXP, talk to us today.