Deliver the right story every time

Create tailored experiences with unmatched ease and performance at any scale. Edge-based delivery ensures outstanding speed and a flicker-free experience for end-users.

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overview

Personalization with edge-based delivery

Target experiences with precision

Create tailored experiences that target the right content to the right audience segment, every time

Data-driven optimization

Make data-informed decisions to optimize your content and drive better results with A/B/n testing insights

Edge-based delivery

Unlock lightning-fast personalization at scale with our edge API for hyper-performant, flicker-free user experiences
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features

Deploy testing and personalization with exacting precision

Manage nuanced, tailored experiences made possible with Personalize. With powerful Variants built into our CMS, lay the framework to deploy testing and personalization for any use case.

Unified authoring experience

Generate near-infinite content combinations using Variants in our CMS. Enjoy a seamless, unified authoring & editing experience suited to your existing workflows and content models.

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A/B/n Testing

Make data-informed decisions to optimize your content and drive better results. Unlock the power of A/B/n testing to reveal which content variations resonate with your audiences.

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Audience Segmentation

Create tailored experiences that build meaningful connections and drive increased conversions. Leverage Variants to scale content operations across all customer segments, ensuring each audience receives relevant, engaging experiences.

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Audience Preview

Step into the shoes of any audience and preview how content will appear to different audience segments over time, based on customer data, experiment results or other personalization details.

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Who it’s for

An Edge for everyone

Create more, deploy faster and out-maneuver the competition

Developers and IT

Welcome to a modern composable solution powered by APIs, AI and automation smarts that put you in charge. Now you can move ahead scaling across channels, regions, clouds and more.

  • Completely customizable, totally simple
  • Create and host experiences 2-10x faster
  • Scale and modernize workflows
  • Build the tech stack you need
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Business users

Now you’re empowered to move at the speed of your imagination. Respond to evolving customer expectations and stand out with modern digital experiences that allow you to capitalize on what’s next.


  • Unmatched flexibility & agility
  • Create more experiences, faster
  • Reach more of your audience, more of the time
  • Reimagine customer experience
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