ContentCon US 2026 event recap, recordings and key takeaways

On October 28th, 2026, over 400 digital experience leaders joined us in Chicago for the third installment of ContentCon US, the premiere annual gathering of industry pioneers who want to reimagine the future of digital experiences for their teams today.

The theme of this year’s event was “From Here to Agentic: Your Roadmap for an Adaptive Brand.” All day long, we presented stories and inspiration to help attendees evolve from the old ways of manual effort and rules-based personalization towards the new model of digital success, where marketing teams collaborate with AI agents and launch adaptive experiences that relate to buyers in real-time.

Whether you’re looking to revisit the best moments of ContentCon US 2026 or want to catch up on what you missed, we’ve recapped all the major keynotes and workshops below. Enjoy!

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Inspiring Humans, Informing Agents

Agents may be the discovery layer for modern buying, but humans are still the destination.

ContentCon US 2026 kicked off with our vision and product keynote, where Contentstack Founder and CEO Neha Sampat discussed the new challenges facing modern enterprise brands: influencing agentic visitors, creating unforgettable experiences for human visitors and shifting work from output to outcome.

“Some jobs can only be done by a human, with creativity and judgment,” Neha said. “Others can be automated completely. If you can automate the work that does not need human judgement, you move faster than your competition. Sometimes by a margin that compounds.”

Later, Contentstack SVP of Product Conor Egan took the stage to demo what “inspiring humans, informing agents” looks like using our own platform, taking the audience through a tricky marketing challenge that can be solved using the modern content, data and agentic tools offered by Contentstack AXP.

How TIME Is Building for the Agentic Web

For over a hundred years, TIME has been an innovator in how to deliver compelling stories to its readership. 

In our first customer keynote of the day, GM and Chief Product Officer Michael Mraz discussed how he led TIME’s integration of AI into the brand’s product and platform strategy, from newsroom workflows and audience engagement to innovative, AI-driven digital experiences. 

Our attendees got a front-row seat to how an iconic media property uses Contentstack and other cutting-edge technology to define the future of media and digital transformation.

A Recipe for Relevance: How Land O'Lakes Uses 1:1 Personalization to Resonate With Buyers

One of the most trusted names in food and agriculture, Land O’Lakes has grown into a technology leader in its industry, implementing digital personalization strategies that have boosted conversions and customer engagement across its properties. 

At ContentCon US, Senior Manager of Digital Experience Steve Rude broke down the multi-phase approach that Land O’Lakes used to launch adaptive, real-time experiences that serve the needs of every visitor.

This session provided highly valuable and practical personalization guidance to digital teams that are currently juggling a wide range of customer personas and needs.

Read the case study: Land O’Lakes redefines customer engagement through personalization and real-time data

Rerouted and Upgraded: Multi-Brand Strategy and Digital Engagement With Alaska Airlines

By modernizing their CMS with Contentstack, Alaska Airlines was able to expand its digital operation from a single airline brand to three brands in seven languages, including their Atmos rewards site. 

In this keynote, Manager of Digital Guest Experience Lindsey O’Sullivan and Sr. Product Manager Brandon Shields take you inside their multi-brand evolution, and why it was so important to retain the unique character of each brand. 

“We thought that we were building a website,” Lindsey said, “but what we really built was a runway to handle the many requests to come.”

Accelerating Content Operations and AI Search Visibility With XCentium and West Monroe

As AI reshapes how people discover and evaluate brands, organizations need to create more targeted content, adapt more quickly, and remain visible in AI-driven search. 

In this session, Dave Stawinski from XCentium and Rebecca Rodl from West Monroe shared how they reimagined content operations with Contentstack to improve productivity, strengthen AI search visibility and empower teams across the entire content lifecycle while keeping people at the center of the process.

An Education in Retail: How Walmart Marketplace Keeps 200K+ Independent Sellers on the Cutting Edge

Walmart Marketplace enables third-party sellers worldwide to reach their customers at scale, with their Seller Education function playing a critical role in helping these brands succeed in a highly competitive e-commerce environment.

In this fireside chat with Contentstack’s Erin Korogodsky, Walmart Senior Manager of Seller Education Samantha O'Mahoney discussed how unifying content operations on Contentstack allowed Walmart Marketplace to expand seller education across geographies, launch structured learning paths and power a generative AI chat experience, all while freeing the team from constant engineering dependency. 

Samantha’s insights gave our attendees a roadmap for accelerating retail content operations and customer education without sacrificing governance and speed.

Read the case study: Walmart scales seller education with Contentstack

Winning the Attention Game in the Agentic Era

AI agents increasingly sit between your brand and your customers. In this panel, speakers from Contentstack partners Horizontal Digital and MSQ discuss what that means in practice: the content and data strategy that helps agents find you and customers convert, how to build digital experiences that work for both agents and humans, what to automate and what to keep under human control, and what lessons we can borrow from the brands doing it right.

Thanks to Horizontal Chief Technology Officer Sheetal Jain, MSQ DX Chief Strategy Officer Paul Collins, and Contentstack’s Global VP of Partnerships Preseetha Pettigrew for a fascinating and highly relevant discussion!

Contentstack would like to thank all the customers, partners and team members who helped make ContentCon US 2026 unforgettable. Keep an eye on contentstack.com/contentcon for details on next year’s event. We hope to see you there!