On October 1st, 2026, over 300 digital experience leaders joined us in Amsterdam for the third installment of ContentCon Europe, the premiere annual gathering of industry pioneers who want to reimagine the future of digital experiences for their teams today.

The theme of this year’s event was “From Here to Agentic: Your Roadmap for an Adaptive Brand.” All day long, we presented stories and inspiration to help attendees evolve from the old ways of manual effort and rules-based personalization towards the new model of digital success, where marketing teams collaborate with AI agents and launch adaptive experiences that relate to buyers in real-time.

Whether you’re looking to revisit the best moments of ContentCon Europe 2026 or want to catch up on what you missed, we’ve recapped all the major keynotes and workshops below. Enjoy!

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Driving a Better Online Experience: How Golfbreaks Uses Agent OS to Improve Team Efficiency and Customer Confidence

As the world’s #1-rated golf tour operator, Golfbreaks is hyper-focused on exceeding customer expectations. But thanks to AI-driven changes in consumer behavior, those expectations are shifting rapidly.

In our first customer keynote of the day, Golfbreaks Head Of Digital Products Jon Richards discussed the impact of AI on travel and sport brands, how marketing teams need to adjust to meet customers where they are and how his team is using Agent OS to eliminate repetitive effort and ensure that customers travel with confidence.

One CMS, 90 Countries: How Philips Is Structuring 1.9 Million Pages for a Consistent Global Journey

For over a decade, Philips ran its digital experience on Adobe Experience Manager, which led to 1.5 million pages of marketing content embedded directly into individual pages instead of structured for reuse and a consumer journey that looked different from one market to the next.

In this keynote, Andriy Paliychuk, Kars Michielsen, and Joost van Dun from Philips took attendees through the transformation now rolling out across 90 countries with the help of Contentstack, and how they’re striking a new balance between global consistency and local flexibility.

Empathy at Scale: How Unified Data and Personalization Bring Mondelēz Closer to Their Customers

One of the largest snack food companies in the world, Mondelēz has made a science out of understanding consumer preference and sentiment. Their digital experience team uses customer data to deploy moments of personalization that strengthen the bonds they have with customers without being invasive.

In the final customer keynote of ContentCon Europe 2026, International Digital Experience Lead Kim Pham discussed the data replatforming effort that created a foundation for the next stage of the company’s digital strategy, and how Mondelēz is using cross-channel personalization, generative AI and machine-learning to design customer interactions that always feel human.

Control the Shift: How to Build a Brand That Can Act in the Agentic Era

The shift to an agentic world is happening to every brand whether they're ready or not. The question is whether you can keep control of your brand while AI agents act on your behalf.

In this session, iO Technology Director Erik Post explained why an agent is only as good as the foundation it stands on, and how a brand can stop broadcasting and start acting once their foundation is solid.

Plus, Erik shared what iO learned from developing ContentRadar, an agentic content-operations layer built on Contentstack.

Human Talent, AI Efficiency: GetYourGuide's Playbook for Scaling Global Content With Authenticity

Do brands still need human-generated content when everyone can churn out endless content at scale? GetYourGuide believes that authenticity still matters in the AI era, and their travel series, The Explorer, has become a massive growth engine for their business. 

In this session for enterprise content teams who are feeling the pressure to scale with AI, Senior Product Manager Pedro Torres discussed how to strategically balance AI-driven efficiency with human-led creativity, how to measure the ROI of original content and how GetYourGuide builds AI workflows inside their CMS to accelerate human creativity without diluting its value.

‘Twice as Fast at Half the Cost’: How Reckitt Radically Simplified Their CMS and Launched 400 Websites at Scale

Reckitt’s suite of iconic consumer brands used to be managed across nine separate CMSes, creating a "mixed bag of non- compliance" for their web operations team.

Now, with 400+ websites managed on Contentstack, Reckitt’s Sam Page and Paweł Ploneczka took the ContentCon Europe stage to discuss the migration that improved cost efficiency while boosting the accessibility and performance of their sites. Plus, they shared how agentic AI is unlocking new opportunities across Reckitt’s digital portfolio.

Panel: How to Talk to Your Customer's Agent

Enterprise digital properties now serve two audiences: the humans you designed them for, and the AI agents arriving on their behalf.

In this panel, Chris Harris, SVP of Strategy at Huge, Patrick Perrone, CTO of MSQ DX and Tal Ofer, Senior Partnerships Director at Cloudinary joined Contentstack’s own Global VP of Partnerships Preseetha Pettigrew to share practical advice about how to organize your digital strategy and digital properties so agents can discover and understand your brand, while humans still get the best-in-class experiences they came for.

Contentstack would like to thank all the customers, partners and team members who helped make ContentCon Europe 2026 unforgettable. Keep an eye on contentstack.com/contentcon-europe for details on next year’s event. We hope to see you there!