The Contentstack Team

The Contentstack team comprises experienced professionals with expertise in product marketing, customer acquisition and retention, and digital marketing strategy. They have held senior marketing positions at prominent technology companies, spanning Fortune 500, mid-size, and startup sectors. Their diverse backgrounds in technology companies and senior positions give them a deep understanding of the industry and a track record of success. The team members have project management, data, and digital marketing certifications. Their commitment to continuous learning and improvement drives their vision for creating impactful solutions. With a strong focus on customer needs, a forward-thinking approach, and a track record of crafting impactful solutions, the team is committed to making a difference in the industry.

Posts by The Contentstack Team

Jun 07, 2024 | 8 min. read

Transform your digital assets with advanced image tagging strategies

Highlights You’ll learn about: The benefits of image tagging: Enhances searchability and user experience Organizes digital assets Improves SEO The best practices for image tagging: Maintain consistency and balanced tag quantity Use a mix of broad and specific tags for functionality The dos and don'ts of manual and automated image tagging: Manual tagging requires consistent taxonomy and periodic review Automated tagging enhances speed and accuracy but needs human oversight Optimize your image tagging strategy today to streamline workflows and improve searchability. Keep reading to learn more! As a business owner, you’re probably familiar with the domino effect a single misplaced image or file can trigger. Disorganized digital images lead to more than just inconveniences—they disrupt your entire workflow so much that it can cost you $11,000 per year for each and every employee working with your creative assets. Not to forget the extra 10-15% of the time lost creating new images because you and your team couldn’t locate the original image.  Whether you’re an e-commerce store or an IT company, getting a handle on organizing your digital assets sets you apart from others. That’s where image tagging comes in. If you want to prevent your team from searching every keyword they can think of and looking through every possible folder for a digital image only to return empty-handed, start tagging your images.  Here is what image tagging constitutes—and how it can streamline your workflow and bring order to the digital image chaos created across your company. What is image tagging? Image tagging is the process of labeling your digital images using keywords or meta tags. These tags include useful information about the image, such as the photo’s subject, data and location.  For instance, an image showing how a headless content management system (CMS) works will likely have the tag “headless CMS” or “API integration” and the like. But, it may have tags related to specific content types like 'blog post' and 'landing page.' It can even have category tags such as 'marketing,' 'sales,' and 'product development.' These tags organize and classify your images within the Headless CMS environment.  Without an associated image tag, the photo will be in your cloud and cannot be searched other than its name (if the image has a name). Worse, you must know its location and manually navigate to access it.  When you tag images, the information converts to metadata, which you can use for web accessibility, search engine optimization and content management.  {{nativeAd:3}} What are the benefits of image tagging? Enhances searchability Tagging images gives search engines and your website a map they can follow. When you organize your images with labels, it becomes easier for users to find images of what they need. Improves user experience Well-tagged images help users quickly spot visuals that resonate with their interests, keeping them engaged and satisfied. Helps you organize your content When you manually tag your images, you neatly stack them in a well-organized wardrobe. By labeling images with descriptions like 'product,' 'event,' or 'team,' you create a virtual filing system that lets you access the right image. Increases SEO Image tags contribute to search engine optimization. How? It provides additional context to search engine crawlers. Relevant image tags and metadata improve the visibility of your visual content in search results, driving organic traffic. Using descriptive and relevant keywords in your image tags improves your SEO. Ensure each tag describes the image's content with keywords that potential users will likely search for. In addition, alternative text (alt text) makes your images accessible and enhances SEO. Alt text should be concise, descriptive and keyword-rich, providing a clear explanation of the image for search engines and users  Relevant keywords and alt text make your images more discoverable in search engine results pages (SERPs). Makes your images accessible Accessibility is about making sure everyone feels welcomed. Descriptive tags like alt text help users and employees understand images and ensure that everyone, regardless of ability, can fully enjoy and engage with your visual content. How does image tagging work? The manual image tagging process implies a person or a group of people who look at the image and input what they see on the image. For example, if a photo shows a girl sitting on a beach chair drinking coconut water, the team can add image classification tags such as: Woman Beach Chair Beach chair Coconut water On the other hand, ‘automated image tagging’ uses a sophisticated way of interpreting images, such as machine learning and artificial intelligence technology. Automatic image tagging software is trained on a set of images. Using that knowledge, the picture tagging software labels your images with descriptive tags. Upon seeing an image, it first identifies the object and labels it. The automated tagging software primarily analyzes the composition of your photo and identifies various objects. It compares the pixel against objects trained and stored in its memory. If you’re using Contentstack, you can achieve automated image tagging with Contentstack webhooks, AWS Lambda and AWS Rekognition. Using Contentstack webhooks, AWS Lambda and AWS Rekognition, you can accurately identify the content of your images. What sets AWS Rekognition apart is its ability to provide correct facial analysis and recognition.  To set up an image auto-tagging in Contentstack, read this step-by-step guide Manual image tagging vs automated image tagging AspectManual image taggingAutomated image taggingProcessTags are assigned by individuals based on interpretation and understanding of the content.Image tagging software automates and generates tags using algorithms, AI or machine learning models without human intervention.AccuracySubject to human error and inconsistency in tagging, influenced by individual interpretations.Generally more consistent and accurate as it follows predefined algorithms and rules.CostCan be costly in terms of labor and time, especially for extensive tagging requirements.Initial setup costs for implementing automated systems may exist but provide long-term cost savings.Time efficiencyTime-consuming, especially for large volumes of content, as each item needs manual input for tagging.The faster process for handling large datasets is due to automation capabilities.ConsistencyProne to inconsistencies in tagging style and application across different taggers.Maintaining a consistent image tagging process.FlexibilityOffers flexibility in adapting tags based on nuanced or specific requirements, allowing for custom tagging approaches.Less adaptable to unique or context-specific tagging needs compared to manual tagging.How does digital asset management (DAM) help in image tagging? Integrating Contentstack with a digital asset management system like Bynder enhances the image tagging process. The DAM offers a centralized repository that houses all your creative assets, ensuring your team can access any image anytime and reducing search time. This also reduces the risk of misplaced or duplicate files.  DAM systems come with powerful metadata management features. Metadata, which includes details about the content, format and context of images, can be automatically generated and attached to images for easier tagging. Most DAM platforms use AI-driven tagging capabilities based on image analysis to automate the entire tagging process. These systems can identify objects, faces, text and other visual elements, providing relevant tags. Case study: How did Boels Rental integrate Contentstack with Bynder to streamline tagging? Boels Rental wanted to modernize its careers website but faced limitations with its traditional CMS. Migrating to Contentstack’s headless CMS, Boels team managed their careers website content more effectively. Their developers could control content modeling and editors created engaging job postings for international roles.  Using tools like Bynder from Contentstack Marketplace, Boels improved their tagging and search capabilities, enhancing overall content management efficiency.  With a unified content repository, Boels achieved a single content source for cross-site use, improving efficiency and SEO initiatives. After using Contentstack, Liz Cummins, Head of Digital Marketing Experience at Boels Rental, said: “In addition to data and client insights, Contentstack supports us in engaging, supporting and informing our many audiences. It’s been helpful to have regular check-ins with Contentstack reps, sharing our pain points and our wish list. We’ve been able to maximize the benefit of a headless CMS platform to amplify content across various communication channels.” Read the complete case study here. {{nativeAd:11}}Best practices for image tagging Ensure consistency in tagging Establishing a regular style for your tags helps users learn and adapt your tagging system. It will prevent your tags from looking messy and unprofessional. Try to use a standardized set of keywords or tags across all images. Standardization makes it easier to search for images.  Maintain balance in tag quantity The number of tags you assign for each image is important. Too few tags increase the risk of making your images hard to find. Also, adding too many tags creates confusion and dilutes the relevance of each tag—confusing your users. So, strike a balance in tag quantity.  Use a mix of broad and specific tags Use broad and specific tags to enhance image search and functionality. Broad tags, such as ‘nature,’ help to group a wide array of related images, while more specific tags, like ‘sunset beach,’ enable precise filtering and retrieval. This strategy balances the need for comprehensive searches with pinpoint accuracy. Dos and don'ts of manual and automated tagging Dos and don’ts of manual tagging Dos Don'ts Do establish a consistent tagging taxonomy. Don't use overly broad or vague tags without specifics. Do periodically review and update tags for accuracy.  Don't over-tag images with too many irrelevant or marginally related keywords.  Do train team members on best practices and guidelines. Don't rely on memory or ad-hoc systems for tagging. Do incorporate feedback from team members to refine tagging standards. Don't ignore the context and nuances of individual images. Dos and don’ts of automated image tagging Dos Don'ts Do use AI-driven tools to enhance speed and accuracy.  Don't blindly trust automated tags without periodic review.  Do use feedback loops for continuous improvement. Don't fail to update algorithms based on new data or trends. Do combine automated tagging with a manual review for precision. Don't neglect to train AI models on diverse and representative datasets. Do update AI models with new data for optimal performance. Don't assume that automated tagging reduces the need for human oversight. FAQs What is AI image tagging? AI image tagging uses artificial intelligence to create automatic descriptive tags for images. Machine and deep learning algorithms help the software to analyze visual content and identify the image's key characteristics, objects and contexts.  What is auto-image tagging? Auto-image tagging relates to the process of describing images with tags using software. Using machine learning and AI, the software tags an object within the image. What do you mean by image tagging in machine learning? Image tagging in machine learning involves training algorithms to identify objects in an image or give an accurate label to an image. In this process, you feed the machine learning model with images with their correct tags. You then train the model to recognize the logical characteristics and properties of the images so that it can act as a tag for other images. Learn more Image tagging is your most loyal friend, especially if you generate or deal with images and digital assets. It increases your user experience and enhances image organization. However, manual tagging is not always simple and easy—on the contrary, it can be very engrossing. That’s why companies prefer using automated image tagging software.  If you want to experience the power of AI in image tagging, request a free demo today.

Jun 07, 2024 | 7 min. read

Proven benefits of a strategic content governance model

Highlights You’ll learn about the benefits of the content governance model: SEO enhancement: Effective keyword usage Well-crafted meta descriptions Accurate alt texts Strategic internal linking Improved collaboration: Clear roles and responsibilities Enhanced teamwork and reduced content management issues Better planning and execution: Efficient resource allocation Streamlined campaigns with content calendars Consistency and quality: Adherence to editorial guidelines Consistent tone, visual style and writing standards Transform your content strategy management with a governance model today. Keep reading to learn more! Regardless of your business, you’re under constant pressure to create content across various channels—to show your products or services to your target audience. Adding different perspectives to your content and engaging your audience requires creativity, but your so-called “great content” is still missing an important piece.  It requires discipline in the way you structure and create your content. Maintaining discipline as you scale your business sets you apart from competitors. Business scaling brings in more people, processes, content guidelines and content strategy, resulting in chaos. Only 31% of B2B marketers say their company has the right content management technology.  That’s where the content governance model works as an antidote to your content chaos. Let’s understand what the content governance model means.  What is content governance? Content governance refers to policies and standards for managing, creating, storing and distributing your digital content. Using content governance framework, you provide up-to-date, high-quality and curated content for customer engagement. Using a content governance model, you ensure that every piece of your content delivers the message and meets the target audience’s pain points.  Taking the time to build good content governance models pays off in the long run for every department while reaping desired results for your content marketing across multiple channels and formats.  For instance, implementing a content governance model will formalize how you create, assign, edit and even approve the various types of content used to promote your products or services.  In short, a content governance model puts the right protocols so that you produce content that everyone in the team understands: What process should be followed to approve new content? Which content should be used and created based on the template? How do you handle outdated content? Which content key performance indicators (KPIs) should be used to measure success? What guidelines should be followed before the content reaches the target audience? {{nativeAd:6}} Benefits of a content governance model Content governance is a must for small and large businesses because it makes your content look professional and prevents potential delays in the content production process. Often, good content governance is important because: Maintains consistency Multiple people may write, edit and publish different content types—in such a scenario, your brand voice and identity may suffer. Using different brand colors on your communication collaterals is sufficient to reduce the brand reputation you created with so much hard work. The content governance model maintains a consistent brand voice and identity across different platforms.  A governance model makes it easier to follow standard brand and document guidelines for newsletters, social media posts, and press releases.  Ensures higher quality content Content production becomes easier when your editors, writers, or marketers have content guidelines at their fingertips because everyone knows what quality standards they need to meet. Content governance is for companies that use multiple sources, such as in-house teams, freelancers, contributors, partners and agencies, to create content. Case study: How has Contentstack helped LADbible cut editorial time in half and deliver high-quality content? LADbible Group moved from an outdated in-house content system to Contentstack's headless CMS to meet their fast-paced content requirements. Contentstack's flexible and scalable nature allowed them to integrate smoothly, experiment with new content types and streamline editorial processes—delivering high-quality content. Key benefits include quick feature rollouts, improved editing efficiency, previewing and scheduling content and a half-hour reduction in editorial process time. LADbible praised Contentstack's support and collaborative approach, resulting in a quicker, cost-effective launch of new content types and a faster editorial workflow. After using Contentstack, Tom McGiveron, Lead Software Engineer at LADbible said: “We’re utilizing the freedom that Contentstack gives us to explore new content types and new projects that we just couldn’t have supported with our prior system.” You can read the case study here.  Enhances user experience When your content is accurate, relevant and accessible, you improve user engagement and experience. Users can find the content and information they’re searching for. With a content governance model in place, you monitor the distribution of outdated and duplicate content, which is more likely to create chaos among your customers.  Improves search engine rankings Implementing a content governance model enhances your search engine optimization (SEO) efforts. With content governance, your content aligns with SEO best practices, such as effective keyword usage, well-crafted meta descriptions, appropriate alt texts and strategic internal linking. For instance, consider a blog post about the benefits of headless CMS. A strong governance model would use relevant keywords like "Headless CMS benefits" and "Best headless CMSes" throughout the article. It would also ensure that meta descriptions summarize the content, alt texts describe images and internal links connect to other related articles on your website. Increases workplace collaboration Teams lacking a clear goal are now aware of their roles and responsibilities and cannot handle issues because they don’t know what to do. One issue that content governance solves is determining the role of each individual in the content planning, creation, execution, publishing and monitoring process. When team members know what value they bring to the table, it strengthens workplace collaboration—resulting in fewer issues during content management.  Provides better planning When you have a clear content creation, distribution and management framework, you anticipate needs, efficiently allocate resources and align your content efforts with organizational goals. For instance, a well-documented content governance model allows you to plan content calendars to streamline your campaigns and communications. When you plan your content, you respond to market trends before your competitors. Steps to build a content governance model Define your editorial guidelines Building editorial guidelines streamlines your writing and editing process because they provide clear content standards. The document is the backbone of your content-related work. Primarily, the document focuses on unifying all your content requirements, rules and how-tos. Typically, your style guide includes: Tone of voice: Your company's tone defines how you communicate with your target audience. For instance, your voice can be friendly, professional, optimistic, animated, assertive or causal.  Visual style: Provide guidelines on how to use images. Every image adheres to a single pattern to create a consistent brand image. You may call it a design book or a book brand.  Writing guidelines: Apart from mentioning the writing style, your editorial guidelines include formatting, spelling conventions, symbols, acronyms and punctuation. Writing guidelines can bring structure to your content. Content architecture: Content architecture provides a clear structure for your content to increase the user experience. It includes details about the taxonomy, wireframes and templates. Design content workflows The next step is creating a content workflow. Content workflows are tasks your content team must complete to finish a piece of content. A well-defined content workflow helps your marketing teams ensure that: Content is accurate, timely and consistent. Content outcomes and deadlines are achievable. Roles and responsibilities are clearly outlined so team members understand their tasks. The content meets the marketing strategy and business objectives. Content goes through multiple checks, like editing and proofreading. A content workflow typically includes four stages: Strategy: This step ensures that everything matches your overall marketing plan. Analyze your audience's demographics, preferences and behaviors to know them.  Creation: Start with thorough research to gather all the relevant information and insights to back up your content. This ensures accuracy and value. Write initial drafts and include your findings and creative ideas to craft engaging narratives.  Revision: Review and edit to ensure clarity, coherence and accuracy. During the revision, correct your grammar, spelling and punctuation errors to keep your content professional.  Publication: Choose the best platforms for distributing and publishing your content. You can publish your content on your website, social media or email. Plan and schedule publication dates to ensure a consistent flow of content. Assign roles and responsibilities After designing your content workflow, allocate responsibilities for each stage. For instance, one team member reviews while another manages your content calendar. Develop a game plan for your internal content team, which comprises content managers, strategists, writers, SEO specialists, editors, designers, creators and leaders. When every team member understands their responsibilities, they write content that captures the intent and directs customers to take specific actions. Implement tools and technologies The right tools and technologies help you deliver the right type of content at the right time. Some tools are: Workflow and task management tools Content automation tools Editorial content calendar tools Digital asset management (DAM) Communication tools Review and improve Even if your content governance model is perfect, it requires constant review and thorough maintenance. As business processes change, review and improve your content regularly. To enhance your content governance processes, ask your team for input and analyze the performance metrics to identify areas for improvement. Adjust your brand guidelines, workflows, roles and tools to enhance efficiency and maintain high-quality standards. Tools for content governance Contentstack Contentstack is the only MACH-certified headless CMS that empowers enterprises with the necessary flexibility and agility. It supports complex content structures. This tool is suitable for enterprises that have a composable digital experience architecture. Its user interface is easy, allowing developers and non-technical users to use it conveniently. Contentstack is scalable and offers fully extensible workflows, built-in governance, granular user permissions and superior security. {{nativeAd:11}} Contentful While Contentful is known for its strong API integrations and customizable content model, it falls short of Contentstack's comprehensive capabilities. Contentful supports multi-language and localization essential for global operations and offers rich media management features. But it does not match Contentstack's advanced governance, security features and scalable nature.  Sitecore Sitecore is another CMS with built-in marketing functionality that provides personalization and customer analytics features. It offers multi-site, multi-lingual and reviewing features. In comparison, Contentstack is a more flexible and efficient solution offering a simple, user-friendly interface. Developers, marketers and business managers without technical know-how can use Contentstack. Acquia Drupal Acquia Drupal is an open-source CMS. It provides a secure and scalable solution for companies of all sizes. It offers flexibility and has a strong community, but the tool requires extensive coding knowledge which is not the case with Contentstack. FAQs What defines a content governance model? A content governance model provides policies, processes, roles and responsibilities for managing content processes. It includes stages like content creation, approval, distribution and strategies. How does a CMS governance model differ? CMS (content management system) solves issues related to the governance and regulation of content within a CMS platform. Conversely, a content governance model provides a framework and focuses on the infrastructure for content management. A content governance model helps you manage technical aspects such as user permission, content workflows and system configurations.  What are the primary goals of content governance? The primary goals of content governance include: Maintaining consistency Enhancing efficiency Upholding compliance Driving quality Enhancing collaboration What elements constitute a governance model? The key elements are Editorial guidelines Content workflows Roles and responsibilities Tools and technologies Review Learn more Building an effective content governance model is a struggle, but what’s even more challenging is sticking to the plan. As a headless content management system (CMS), Contentstack empowers your business to stay with its content governance plan.  With Contentstack, your team meets common content goals, streamlines content creation processes and enables collaboration across departments. If you want to improve your content governance model, talk to us today. 

Jun 03, 2024 | 6 min. read

Composable DXP: The key to effective digital transformation

Highlights You’ll learn how composable DXPs streamline digital transformation Flexibility: Adapt to market shifts and emerging technologies Efficiency: Create seamless integrations for digital transformation Scalability: Expand your scope and take advantage of new opportunities User experience: Deliver personalized experiences that customers desire Cost-effective: You only pay for the resources you use, saving cost Composable DXPs are agile and flexible, making them suitable for digital transformation. Start your journey to efficiency and excellence today! Request a free demo to see how it works. Keep reading to learn more! Digital transformation with composable DXP continues to gather pace. Driven by the need for flexible, scalable, and customized digital experiences, 74% of businesses now prioritize it, and Gartner reports 72% leadership involvement. Statista also adds that global spending on digital transformation could reach $4 trillion by 2027. As these investments continue, the question remains: how does a composable DXP support digital transformation? How composable DXPs facilitate digital transformation A composable DXP breaks down monolithic systems into smaller, more flexible components. It does that with the help of APIs and microservices. That enables developers and digital marketers to work with any framework of choice, leading to more experimentation and faster development. Here is an example. Wavin saw the slow digital transformation in the construction sector as an opportunity. They engaged Contentstack and opted for a composable DXP, allowing them to: Deliver world-class e-commerce features  Increase the efficiency of their web shops Enter a new market—Indonesia. That digital innovation effort boosted ordering speed by 50% and sped up their customer acquisition and onboarding. {{nativeAd:4}} Benefits of a composable DXP While traditional DXPs are monolithic and inflexible, a composable DXP allows brands to select and integrate modules from different vendors. It relies on APIs and a modular approach to make that happen. Also, components such as a headless CMS, CDPs, and CRM systems enhance the functionalities of composable DXPs. Here are key benefits of a composable digital experience platform (DXP). More flexible and scalable A composable DXP’s modular design allows businesses to scale individual modules independently. That enables them to adapt to changing demands and market shifts. With microservices and cloud solutions, businesses can scale their operations without disrupting the entire platform. Faster innovation Composable DXPs work with headless systems. They are not tied to specific vendors, frameworks or technologies. That decoupled approach allows developers to experiment with new technologies. That leads to faster iteration and release of new products and solutions. Integrates with legacy systems A true composable system is fluid. It integrates with existing legacy systems, extending their functionality and lifecycle. With a composable DXP, you do not need to replace your existing system, saving cost and ensuring you enjoy a seamless transition. Supports personalized experiences With analytics tools and customer data platforms (CDPs), businesses can collect, analyze, and make sense of customer data. That enables them to deliver tailored and engaging digital experiences. Business agility As businesses transform how they operate, a composable DXP is the perfect tool that allows them to adapt. They can replace old modules with newer, more relevant ones. That way, they can quickly adapt to new tech trends and market shifts. How to implement a composable DXP for digital transformation Going composable requires planning to ensure that all stakeholders are on board. Here are practical steps to implement a composable DXP for digital innovation. Assess business needs Understand why you need a composable DXP. You may want to achieve one or some of the following; Deliver omnichannel experiences Offer e-commerce services Speed up the release of new products and features Future-proof your digital transformation strategy  Identify what matters most to your business and to your customers. Identify operational and IT gaps and list out components to plug them. Select the right tech stack Choose a modular and scalable tech stack that also aligns with your business needs. Consider a headless CMS, microservices, API-first solutions, cloud-native solutions (MACH) and other essential DXP components. Integrate microservices Set up APIs and integrate microservices to ensure seamless data sharing between DXP components. Microservices break down monolithic systems into smaller, independent services, while APIs ensure these services stay in sync. Set up data analytics tools Set up data analytics tools to track system performance and customer interactions. That way, you can optimize system performance and tailor digital experiences to your customers' preferences. Test and deploy Test the system after integrating DXP modules and setting up analytics. As you integrate more modules, one or a few may not perform as expected—due to runtime errors or memory issues. Test for stress, load, and reliability, and fix any issues before the system goes live. {{nativeAd:9}} Best practices for composable DXPs A composable DXP is both a tech solution and a strategic tool that helps businesses change or improve their operations. Here are the best practices to consider. Adopt a modular approach: Right-size your DXP with the tools you need today while you future-proof your business. A modular approach allows you to swap out or replace solutions that no longer serve your business needs. Deploy cloud-native solutions: You get more resilience due to auto-scaling and abundant storage resources when you go cloud-native. So, you never run out of resources as you always have enough to handle traffic spikes. Optimize digital journeys: A recent report states that 51% of executives are prioritizing digital journeys. That is the way to go, as it helps you to understand the needs of your customers better and offer customer-centric solutions. Use analytics for personalized experiences: This recent report states that 62% of business leaders identified personalization as the key factor for customer retention. So, focus on using data to create the kind of experiences that customers desire. Monitor and improve: After your platform goes live, ensure you keep an eye on it. Also, track industry trends and know when to optimize the system or pivot, if required. Future-proofing with DXPs A composable DXP allows you to plug into the latest tech and market trends, making it ideal for future-proofing.  Digital innovation trends and their impact on DXPs AI remains a major trend. Twilio reports that 92% of brands already use it to personalize digital experiences. Other trends like microservices and headless CMS have also become a key part of composable DXPs. And thanks to cloud-native technology, DXPs have become more scalable and resilient. These trends, along with microservices, continue to shape composable DXPs. The role of machine learning and AI Machine learning algorithms analyze user interaction with brands and deliver insights via predictive analytics.  AI chatbots and virtual assistants have also improved customer service. Businesses can now respond to customer requests in real-time. AI also automates A/B testing, which helps brands adjust UI/UX for better user experiences.  Case studies MongoDB MongoDB was managing five core websites and multiple content management systems. The systems were not unified, so there was no business and IT alignment. Their systems also lacked design freedom and localization features. They partnered with Contentstack and subscribed to the composable DXP with a headless CMS, and here is the result: Faster publishing speed across multiple channels 250+ pages migrated Translation support for seven languages Hear from Subi Babu, the Engineering Lead at MongoDB. "Coming from an in-house CMS, our background for several years was focused on developing CMS features. Now, we can use the marketplace and get plug-and-play integrations, which is exciting." Read more about how MongoDB powered digital modernization via a composable DXP. Air France-KLM Air France-KLM struggled with a legacy system that could not personalize, reuse or update content. This is what Lydie Rodrigues, Solution Manager for Content, had to say. “Because of the complex architecture and our multichannel operations, content management had become a nightmare.”  They turned to Contentstack to solve these problems. The composable DXP allowed them to personalize content and digitalize the customer journey. It also reduced service line calls by 20%, translation costs by 20% and development costs by a projected 50%. Listen to Ralf Schipper, the Product Owner CMS."With Contentstack, we are changing the way we distribute content, and paving the way for personalization. We’re defining the solution to master content distribution and optimize content creation and management." Read the full story on how Air France-KLM streamlines content operations and omnichannel strategy on Contentstack. FAQ Section What is a composable DXP? A composable DXP is a modular digital platform that allows businesses to integrate best-in-class modules and digital services that align with their business strategy. What is the difference between a traditional DXP and a composable DXP? A traditional DXP combines all solutions into one system under one roof. It is inflexible and vendor-dependent, while a composable DXP is modular and flexible, allowing you to integrate solutions from multiple vendors. How can a composable DXP benefit my business? A composable DXP allows you to adapt to new trends. You can iterate to deliver the best version of your products and services, and it adjusts to your needs as your business grows. Composable DXPs also support omnichannel delivery, making them ideal to deliver engaging customer experiences. What are some best practices for implementing a composable DXP? Some best practices would include adopting a modular approach, focusing on the improving customer experience and opting for cloud-native solutions. Also, tap into data analytics to optimize the platform and improve your digital services. Learn more There is a clear shift in customer demands, as most customers expect personalized experiences. That calls for brands to adapt or risk being left behind. Thankfully, a composable DXP offers the answers. It is flexible, agile, and scalable. It supports your digital transformation and future-proofs your business technology. Opt for a composable DXP to succeed today and build for the future. Get started today. Request a demo to see how it works.

Jun 01, 2024 | 7 min. read

Everything you need to know about standalone and composable DXPs

Highlights You’ll learn about the key differences between standalone DXPs vs. composable DXPs Standalone DXPs: All-in-one solution from one vendor Easier initial setup out of the box Limited customization as they are vendor-dependent Composable DXPs: Modular approach with microservices and APIs Greater flexibility, allowing you to pivot Scalable integrations—more resources for your growth Opt for a composable DXP for true business dynamism, continuity and future-proofing capabilities. Request a free demo to see it in action. Keep reading to learn more! Digital experience platforms are driving business tech strategies and digital innovation more than ever. Here are recent data on the impact of DXP on businesses. 3 times more revenue growth, IBM 66% customer retention via CX, Forrester 91% of executives agree it is essential for growth, Adobe 22% ROI due to DXP investments, IBM Most of these successes were attributed to better customer experiences (CX), enhanced agility, and marketing automation. So, how can DXPs deliver such results? We can understand that by looking at what a DXP is, what kinds there are, and what each one offers. What is a digital experience platform (DXP)? Although standalone DXPS are monolithic and composable DXPs modular, they both have similar principles as DXPs. A DXP is a set of combined technologies that allows you to create and deliver digital experiences across multiple channels. Main components of a DXP Out of the box, here are essential components you can expect to find in a typical digital experience platform. Content management system (CMS): A CMS may be traditional or monolithic, headless or hybrid, depending on the DXP. A CMS allows you to create, optimize, and deliver content to various platforms. Customer data platform (CDP): CDPs collect and aggregate customer data from multiple sources. It unifies the data and makes it available in a centralized database that decision-makers can access. Personalization engines: These engines rely on analytics to help tailor content and digital experiences based on user behavior and preferences. Analytics and reporting tools: Analytics tools track metrics and customer interactions. It aggregates data from several points and sorts it into an interactive dashboard that supports decision-making.  Understanding standalone DXPs Standalone DXPs are monolithic platforms with all solutions housed under one roof. They come with pre-packaged features, making them easy to set up but less flexible. Key features and benefits Although they may seem less popular these days, monolithic DXPs have some advantages, as you can see below. Comprehensive solution: Standalone DXPs come with all necessary tools out of the box. So, you get content creation, management, and delivery. For many brands, these are the main solutions they need. Easy to implement: These DXPs do not require much work to put together. It comes with several solutions out of the box. That makes them easier to deploy. Vendor support: They offer a single point of contact for support and updates. That makes it easy to resolve any setup or usage issues. Common use cases and industries Standalone DXPs can work in most industries, but here are the three common ones you will find them in. Retail: For managing e-commerce and customer engagement Healthcare: To provide consistent patient information across digital touchpoints Finance: For secure and compliant digital interactions What is a composable DXP? Imagine you discovered a new opportunity in Southeast Asia and need a digital solution to localize content and payments, but your DXP vendor does not offer it. That leaves you with a potential missed opportunity.  A composable DXP solves such problems and supports digital transformation. You have freedom and flexibility, enabling you to select and integrate best-of-breed solutions via APIs. In that scenario, you only need to find a digital solution that offers localization features and plug it into your composable DXP. The best part is that you can do all that while your system continues to run without any disruption. That flexibility and resilience are why composable DXPs have become so popular today. {{nativeAd:4}} Characteristics of a composable DXP There are many things you can identify a composable DXP with. For instance, it is vendor-agnostic, agile, and cloud-native, but here are its three main characteristics. Modular architecture: A modular design comprises multiple small, independent services. They are easier to manage. Each module performs specific functions and can be deployed, tested, or updated without impacting the system. API-based integrations: APIs ensure that the tools and modules in the DXP can connect, interact and share data. Flexibility: The modular architecture and API supports composable DXP architecture. So, businesses can adapt to changing business needs and emerging technologies. Advantages of a modular approach A modular approach allows you to isolate faults. It also gives you access to advanced data analytics, enabling you to create tailored content. Here are other reasons to go with a modular approach. Scalability: As your business grows or expands, you can add new features and extra computing resources to manage that. You can also pivot to the latest trends without overhauling the entire platform.  Cost efficiency: You select and integrate only the systems you need. Auto-scaling also ensures you have the right resources for what you are using at any point. So you only pay for what you use.  Speed: Developers and digital marketers can work in parallel, improving collaboration and speeding up work. Standalone vs. composable DXPs At this point, you will already have a clear idea of the differences between a monolithic DXP and a composable DXP. But there is more; hence, see the table below for detailed differences. Feature Standalone DXP Composable DXP Architecture Monolithic: tightly integrated and coupled front-end and back-end Modular: Loosely coupled and flexible parts Scalability Limited, due to their monolithic structure Scalable due to modular architecture Flexibility Less flexible, uses a predefined structure More flexible, you can customize various components Maintenance It can be more complex due to tight coupling Easier. You can update individual components independently Integration Limited integration capabilities, often restricted to vendor-specific tools Extensive integration with third-party services and tools Cost Potentially higher initial costs for setup and extra tools from the vendor Varies. You only pay for what you need Vendor dependency Higher risk of vendor lock-in due to proprietary technology Lower risk, as it supports a mix of best-of-breed solutions Innovation Slower pace as it depends on a single vendor Faster innovation from multiple specialized providers Customization Limited to vendor-provided options Extensive customization is possible due to modular design and APIs Benefits of composable DXPs A composable DXP is flexible and agile. It allows you to plug into new trends and opportunities, and with modularity, it is easier to maintain the digital experience platform. Flexibility and agility Composable DXPs allow you to quickly respond to market shifts while delivering reliable products and services. You can plug into new trends or emerging technologies without overhauling the entire system. Better personalization A Salesforce report states that 73% of customers expect personalized content, and IBM reports that businesses increased revenue by 20% due to DXP investments in personalization. Composable DXPs power tailored content experiences, leading to increased customer loyalty.  Better customer engagement With the help of data analytics, you can tailor content to the exact needs of customers. You can deliver personalized content and offers, which improves customer engagement. Integration with other systems Composable DXPs allow you to integrate existing systems. So, you save money by avoiding wholesale IT changes. It also ensures business continuity while extending the features of your system. Omnichannel support Digizuite report shows that omnichannel strategies increase customer retention rates by 89% while boosting store visits by 80%, according to Google. With composable DXP, you can maintain a consistent and engaging interaction with customers across multiple channels, be it web, mobile apps, social media, and more. How to choose the right digital experience platform 1. Assess business needs and goals The starting point is to know what your business wants to achieve. You can want to digitalize your operations, move to a new market, localize content, or deliver omnichannel experiences. It may also be all that and more. Outline those goals to help you determine the essential DXP features you need. 2. Evaluate technical requirements Consider your existing tech stack and ensure the DXP can integrate with it. Check the technical requirements to ensure they are the right match for your technology stack and future plans. 3. Consider platform scalability Choose a platform that can grow with your business and adapt to future changes in the market and emerging technology. 4. Consider MACH A MACH-compliant platform like Contentstack addresses your current digital needs and future-proofs your business. With MACH, you enjoy the benefits of microservices, API-first design, cloud resources, and a headless system. {{nativeAd:9}} Best Practices for implementing DXPs Set clear objectives and KPIs: Define goals and outline what success looks like. Then, outline KPIs to enable you to measure the success of your DXP pivot. Ensure seamless integration with existing systems: Start with robust API designs. That way, you can integrate your DXP with your current IT systems. Aside from saving time, it gives you continuity, and you avoid technical issues in the future. Always monitor and optimize: After going live, always keep an eye on the system. Track its performance against your KPIs, monitor the metrics and correct any issues that arise. Case studies Reckitt Reckitt struggled with expansion and needed a digital solution to support its 84 brands and 700 websites in 200 countries. Switching to Contentstack allowed them to do that.  They migrated 140 websites Reduced costs Increased website performance by 40% Paweł Płoneczka, further said. “With Contentstack’s global governance and control over the content model, we can make sure that all sites are compliant, have full accessibility, and work as they should out of the box.” Read more about how Reckitt scaled multi-brand content operations across 200 markets. MongoDB MongoDB juggled multiple CMSes and five core websites. That was inefficient and slow. Their CMSes also lacked localization features. Switching to Contentstack’s composable DXP with a headless CMS enabled them to address those issues and led to the following: Faster publishing speed 250+ pages migrated Translation support for seven languages Hear from Subi Babu, the Engineering Lead at MongoDB. "Coming from an in-house CMS, our background for several years was focused on developing CMS features. Now, we can use the marketplace and get plug-and-play integrations, which is exciting." Read more about how MongoDB drives digital modernization with Contentstack. FAQ Section What is the difference between a standalone and a composable DXP? A standalone DXP is monolithic and vendor-dependent, while a composable DXP is modular and flexible. With composable DXPs, you can select digital solutions from multiple vendors. Why should I consider a composable DXP over a traditional one? A composable DXP is more flexible. It gives you more control, such that you can integrate as many features as you need for your business. You are not tied to one vendor. That enables you to pivot and leads to faster updates and product releases. What are the benefits of using a digital experience platform? Digital experience platforms allow you to personalize content, improve customer experience, and deliver omnichannel experiences. They improve how you manage customer journeys and enable you to release products faster. How do I choose the right DXP for my business? Outline the goals of your business, assess your IT needs, and identify the gaps in your current system. Also, evaluate integration requirements and features. Finally, focus on getting a scalable and flexible DXP platform. Learn more So, what DXP is suitable for you? It comes down to your business goals, IT needs and plans. Standalone DXPs may offer many of what you need in one package, but they cannot match the flexibility, agility, and scalability of a composable DXP. As a dynamic enterprise looking to future-proof and grow, Contentstack’s composable DXP represents the best value. It is MACH-enabled from the ground up. You enjoy all the benefits of microservices, an API-first design, cloud-native resources and a headless system. Those are the foundations for higher revenues, business continuity, customer retention, and digital innovation. Request a free demo to start your composable journey today.

May 31, 2024 | 6 min. read

How a robust DXP supports business growth and agility

Highlights You’ll learn why a robust DXP solution is crucial for your business tech Seamless integration: Integrate DXP modules for better efficiency Water-tight security: Protect customer data and comply with regulatory standards  Real-time data processing: Turn data into insights for decision-making in milliseconds Scalability: Boost tech capacity to accommodate business growth Business agility: Release new features and updates to plug into new trends A strong DXP foundation sets the tone for an unparalleled digital experience and future-proof technology stack. Request a free demo to start your composable journey today. Keep reading to learn more! “Making customer evangelists is about creating experiences worth talking about.” Valeria Maltoni said. And so, DXPs are proving critical for business leaders as they aim to keep up with customer demands for personalized experiences.  Yet, DXPs are not created equally. While traditional DXPs are a single-piece solution, composable DXPs describe a flexible, modular and adaptable strategy that integrates several discreet technologies. A composable DXP offers the control enterprises need to be innovative and dynamic. Yet, without a solid foundation, none of that would be possible. A robust DXP solution provides that foundation, allowing for seamless integration, advanced security, and other benefits that enable business agility and growth. The benefits of a robust DXP solution A robust DXP solution is the backbone of a successful composable strategy, and here are the ways it benefits your business. Seamless integration What makes a DXP composable is how it integrates disparate systems using APIs (RESTful, GraphQL), middleware, and microservices. A robust DXP solution is API-first, which facilitates seamless integration.  Imagine you run an e-commerce website. Using APIs and middleware, you can integrate customer data (CDP), product catalog (CMS), and payment gateways. When a customer buys your product, microservices update the inventory, process the order, and confirm the payment in real time. Security features The trend of cyber threats and attacks has been upward recently. Data breaches rose by 72% between 2021 and 2023. So, security is or should be on the front burner for business leaders. A robust DXP system comes with multiple advanced security features, such as; Regular security audits Data encryption DDoS protection Layered firewalls These features, among others, ensure that you can protect customer data, adhere to data privacy laws, and stay on the right side of regulatory compliance. {{nativeAd:4}} Real-time data processing A robust DXP solution collects and processes data in real time using technologies like stream processing and in-memory computing. DXP solutions leverage tools like Redis, Apache Flink and Kafka to handle data access and data streams. These tools do the heavy lifting, enabling you to access and act on data in real-time. Hence, websites can track customer activities in real time and offer personalized recommendations. In financial trading, real-time data processing helps with monitoring market feeds, executing trades and updating account balances.  Flexibility and scalability A robust DXP solution promotes flexibility and scalability by promoting seamless connections. But what does that mean in real life? With business growth comes higher demands and more traffic. A robust DXP solution provides the extra resources to scale and add new features and updates. Enhanced personalization A robust DXP solution allows brands to align their digital strategies with the needs and preferences of their customers. With more tailored content, you can improve the quality of your engagement with customers. Faster innovation A robust DXP solution reduces technical debt, enabling developers to experiment more with new features. Also, by easing integration, developers have a chance to try out various approaches and solutions. Doing that allows them to discover better and more efficient solutions. Cost-effective Composable DXPs are plugged into cloud-native solutions, making them elastic. They can adjust to spikes or scale up or down based on your needs. That means just about the right resource usage at all times, helping businesses avoid the high costs of system upgrades. How composable DXPs work A composable DXP is a modern tech solution for businesses to create digital experiences. It allows you to mix and match various digital solutions from multiple vendors. Each system or digital solution is independent, making a composable DXP easy to manage.  For instance, you can isolate faults. So, if one module develops issues, it does not affect the others or the entire system. You can remove, update, or fix a module while the system continues to run. Thus, a composable DXP is resilient and supports business continuity. The principles of modularity and microservices A composable DXP comprises several independent and interchangeable modules, each dealing with one area of the business. A microservice facilitates this, breaking up large systems into small, independent services that connect via APIs. Both principles promote DXP resilience. The role of APIs APIs are the bridge connecting different software components in a composable DXP. They allow different modules to communicate and share data. APIs can automate various processes, such as data retrieval and processing. They also improve security through rate-limiting, preventing system abuse.  Building a sturdy composable DXP Before building a composable DXP, ensure you plan and obtain stakeholder buy-in. Also, ensure you understand how DXP enhances composable strategies. Here are the steps to build a composable DXP. 1. Define your goals Outline your organization's objectives and relevant timelines. Consider your current IT systems, analyze their capabilities and note the gaps. That way, you are clear on what features you need in your composable DXP. Consider the following questions. What do we want to achieve? How does our current system stack up? Where do we want to be in the short, medium and long term? 2. Evaluate platform options This is to be a precursor to choosing a platform. Consider your goals and look for DXPs that have the features required. That could be automation engines, apps and integrations, a headless CMS, front-end hosting, data analytics, Etc. Also, factor in security, pricing, and the quality of customer support. Here are the best practices to consider. Choose best-of-breed solutions Opt for solutions with updated security credentials Always go with a scalable solution 3. Consider architecture You want to go with a modular platform that is agile, flexible, and scalable. As a best practice, always go with a MACH-compliant platform. That way, you can enjoy the benefits of microservices, API-first design, cloud-native solutions, and headless systems. 4. Assess integration capabilities Evaluate how the platform integrates with your existing systems and technologies.  Use APIs Adopt microservices Focus on user experience Also, check that it can integrate with third-party solutions and emerging technologies, as that future-proofs your digital strategy. 5. Focus on user experience As Valeria Maltoni stated, customer service is about creating experiences worth talking about. Design a fast and intuitive user interface and leverage analytics to create data-driven solutions. Here are extra ways to focus on improving the user experience. Create consistent brand experiences Develop a content strategy Create an intuitive user experience (UX) and user interface (UI) Monitor and optimize With user experience, the goal is always to deliver tailored and engaging content that resonates with your audience. {{nativeAd:9}} Case studies MongoDB MongoDB juggled multiple CMSes and five core websites. They needed a unified CMS and a digital experience platform that offered design freedom and localization features. After due diligence, they opted for Contentstack’s composable DXP with a headless CMS. Doing so enabled them to achieve the following results. Three months time to production 250+ pages migrated Translation support for seven languages Faster publishing speed Hear from Subi Babu, the Engineering Lead at MongoDB. "Coming from an in-house CMS, our background for several years was focused on developing CMS features. Now, we can use the marketplace and get plug-and-play integrations, which is exciting." Read more about how MongoDB drives digital modernization with Contentstack. Waltz Health Waltz realized that separating product data, pricing, and branded assets templates was stopping them from creating optimal digital experiences. They needed to find a solution. Contentstack’s composable DXP allowed them to integrate their tech stack, including extra third-party services to enhance patient care. Sunil Kripalani, the Chief Technology Officer, spoke about the changes. "The flexibility that's baked into Contentstack isn't just enabling our staff to work more efficiently, it's a true business enabler that's helping us consider new service offerings. Using APIs, we can pull in new data streams and create unique experiences for our provider partners, as well as within niche markets." Read more about Waltz Health's DXP integration success. FAQ section What is a composable DXP? A composable DXP is a technology stack that is created by integrating multiple discreet technology elements via secure APIs using headless systems. Why is a robust DXP solution important? A robust DXP solution provides the foundation and tools for an efficient digital strategy built on the basic principles of seamless integration, security, content personalization, and real-time data processing. What are the benefits of a robust DXP solution? It promotes business agility, scalability, and flexibility. It allows businesses to tailor content to the needs of their customers. It facilitates integration, which reduces cost and enables faster release of new features and updates. How do APIs and microservices enhance a composable DXP? APIs connect systems components, while microservices separate modules, giving them independence. Together, they ease data sharing, improve security through fault isolation, and allow for a cohesive digital experience.  What are some examples of composable DXP components? A composable DXP comes with a headless CMS, analytics tool, search and discovery tools, customer data platforms, content delivery networks, and personalization engines.  Learn more A robust DXP provides the infrastructure that enables composable success. It offers advanced security, real-time data processing, and seamless integration capabilities, and these factors empower businesses to deliver digital experiences that drive engagement and customer loyalty. Position your business to succeed today and plug into future opportunities. Go with the right setup to enjoy sustainable digital success. It starts with your composable DXP. Request a free demo today.

May 31, 2024 | 7 min. read

Essential DXP components for robust composable architectures

Highlights You’ll learn about the essential components of a composable DXP. Key DXP components: Headless CMS: Facilitates content creation, storage and distribution API integration layer: Facilitates seamless integration between microservices Analytics tools: Supports data-driven decision-making and performance tracking Workflow automation tools: Streamlines processes and enhances productivity Organizations like Reckitt and Brad’s Deals have benefited from switching to a composable DXP. It has the right components to transform your business. Request a free demo to see them in action. Keep reading to learn more! Whether by boosting customer experience (CX), facilitating omnichannel experiences, or improving personalized content delivery, composable DXPs are proving to be the real deal for businesses. 50% of organizations have already locked in, and Gartner is confident that the number will reach 70% in the near future. Composable platforms are modular systems that rely on some vital DXP components. These components do the heavy lifting behind the scenes, resulting in an efficient composable platform.  Composable DXPs differ from traditional DXPs. Monolithic DXPs offer all solutions from one vendor. This is usually fine for small and medium enterprises. However, as a business starts to grow, scaling them would require costly workarounds. There are no such issues with composable DXPs. You have control, allowing you to integrate solutions from various vendors. What makes a DXP composable? DXP components like CRM systems, headless CMS, and API layers are some of the essential cogs in the composable wheel. So, what is a composable DXP? It is a SaaS platform that allows businesses to integrate the best-in-class modules to service their customers.  Here are some composable DXP use cases for your business: Map and optimize customer journeys Segment audiences and serve targeted content based on their interactions Deliver omnichannel experiences That is consistent across all digital channels Automate marketing campaigns, leading to more speed and efficiency Composable DXPs vs monolithic DXPs Not all DXPs are composable. A monolithic DXP offers all tools within one package. It is integrated and all in one. While that provides some simplicity, it is a challenge to customize, scale or integrate with other systems. Then, you have composable DXPs. They combine multiple independent modules, giving you flexibility, agility, and scalability. You can pick the best tools for your business needs, you can plug in and unplug modules, and you can update features without disrupting the system. Essential DXP components in a composable DXP A composable DXP combines several DXP components to create a cohesive digital experience. Here are some of the main ones. Content management system (CMS) Composable DXPs come with headless CMSes. They are API-first, which adds to their flexibility. Headless CMSes offer an efficient way for digital marketers to create, optimize, and deliver content across multiple channels. Benefits of a headless CMS in DXPs A headless CMS separates content storage from delivery. Hence, content creators have complete control over what happens in the backend, while software developers can design suitable user interfaces for content display. Here are other advantages of a headless CMS. Flexibility: It delivers content across multiple devices and platforms Future-proof: You can integrate a headless CMS with any digital device using APIs Speed: Content creators and developers can work in parallel Scalability: Headless CMSes can scale to accommodate extra volume {{nativeAd:4}} Digital asset management (DAM) DAMs are essential DXP components that brands rely on to organize their digital assets. Users can search and retrieve documents, images or other content using easy queries. As DAMs are usually cloud-based, they are elastic and scalable. Hence, they can accommodate business growth. The main features of a DAM system are:  Centralized storage Metadata management Version control Advanced search and retrieval Product information management (PIM) Businesses with a wide range of products and services may struggle to harmonize all the details and information. A PIM system solves that problem, offering data accuracy and consistency of product information on all digital channels. This vital DXP component ensures that product data is current and consistent, which contributes to a seamless customer experience. Personalization engine A recent McKinsey report states that around 71% of customers expect personalized content from brands, and 76% get frustrated when that does not happen. So, personalization engines offer real value in composable platforms. With a proper presentation layer, they deliver visually appealing and engaging digital experiences. Customer relationship management (CRM) CRM systems collect data from various customer interaction points with a brand. It organizes the data in a centralized view from which marketers can improve their interaction with customers. CRM systems offer vital features like; Contact management Sales and marketing automation  Real-time analytics Customer service CRMs integrate with other systems via APIs, and they help automate marketing tasks. Paired with AI, they also predict customer requirements based on their interactions with brands. API layer APIs are the lifeblood of digital experience platforms. Without APIs, it would be difficult for modular systems to interact and share data. That makes them an essential DXP component.  An API layer provides the background infrastructure and rules for secure, efficient, and scalable API integration. It sits between the DXP and underlying systems, offering an interface for API calls and requests. Analytics and reporting tools Analytics is one of the vital components of any DXP as it is relevant for any industry or business size. Analytics tools gather and categorize data that marketers can access via visualization dashboards.  With analytics and reporting tools, you can track your marketing performance and how customers interact with your business. This allows you to become a truly data-driven enterprise. eCommerce If you manage an online marketplace or require an integrated shopping experience, you would be interested in an e-commerce platform. It is one of the essential components of DXPs as it directly impacts customer experience. A fast and intuitive transaction keeps your customers excited. A DXP e-commerce tool offers several functionalities that include; Product catalog management Order management Customer support integration Localization tools for Multi-language and multi-currency Multichannel content management and omnichannel support Customer account management Customer data platform (CDP) A CDP is a packaged software that creates a unified customer database that other systems can access. CDPs are very versatile and can do some of what other systems do. Many often confuse them with CRM systems.  However, CDPs integrate data to help marketers understand customer behavior, and design targeted digital marketing campaigns. They are not concerned with customer interactions and customer service like a CRM system. Search & discovery This is one component of DXPs that makes life easy for everyone. The search and discovery tool is a robust discovery tool that powers navigation and filters.  It offers universal information retrieval, contextual search, personalized search, and search analytics. Within the corporate intranet system, employees rely on them for resource searches. In e-commerce, you can use them for product searches—shoppers do not need to scroll hours on end looking for products.  Other DXP components There are also other DXP components aside from the ones mentioned. For instance, the identity and access management (IAM) tool adds extra security by preventing authorized access. Other components include; Workflow and collaboration tools Marketing automation A/B testing Content delivery networks (CDN) Presentation layer These are some of the essential components to consider when building your composable DXP solution. However, it is worth noting that the components of a DXP will vary based on your business needs or industry. Building a composable DXP So, what does it take to build a composable DXP? It takes a lot—considering the technology, change management, stakeholders, cost, and technical implications. It requires careful planning and understanding the need for a robust DXP solution, but here are the three main steps. Assess business needs Before you start putting the system together, outline your business needs and clarify your goals.  What are your pain points?  What do your customers want the most? How best can you deliver the needs of customers?  How can you improve customer experience? These questions will help you understand where and how a modular architecture can add value to your business. Select the right components Once you are clear on the direction to go, review the DXPs available to see if they offer the components you need. Here are the essential ones to consider. Automation features Integration middleware Headless CMS, CRM, and DAM  Security and compliance You want a DXP platform that offers suitable modules, apps and integrations to support your business goals. Also, consider ease of integration and available customer support for your IT team during and after onboarding. Integrate the system Once you have settled on the right modules, ensure they are compatible. Then, use APIs and middleware to facilitate integration. Deploy microservices and activate security protocols. Test system performance, security, and user acceptance. Ensure that your composable DXP works as it should. As a best practice approach, create a backup and recovery plan for extra security. {{nativeAd:9}} Challenges in implementing a modular DXP Building a composable DXP comes with some challenges that business leaders must know and prepare for. Here are some challenges and best practice approaches to overcome them. Challenges Solutions Systems integration can be complex and time-consuming Use standardized APIs and middleware tools to simplify integration Ensuring data consistency poses challenges Implement a robust data governance and leverage tools that synchronize data Scaling a DXP may lead to technical debt Deploy microservices and cloud-native solutions to support future growth Case studies Reckitt In the words of Paweł Płoneczka, IT&D Senior Manager Websites. “What we had was sufficient, but we couldn’t expand beyond the layer we were at.” Reckitt needed a digital solution to support its 84 brands and 700 websites in 200 countries. Switching to Contentstack allowed them to do that. They increased website performance by 40%, reduced costs, and migrated 140 websites. Paweł Płoneczka, further said. “With Contentstack’s global governance and control over the content model, we can make sure that all sites are compliant, have full accessibility, and work as they should out of the box.” Read more about how Reckitt scaled multi-brand content operations across 200 markets. Brad’s Deals Before switching to Contentstack, Brad’s Deals relied on three in-house CMSes, and multiple other legacy open-source CMSes. However, the systems were not unified, leading to silos. Contentstack’s Composable DXP delivered the needed changes. The front-end automation allowed them to create bespoke integrations, which simplified their content strategy. They boosted production by 95% and publishing time by 99%, while costs dropped by 70%. Keith Mazanec, the Director of Software Engineering, discusses the overall impact of Contentstack on the business. "Thanks to Contentstack, we can now have a content strategy that leverages all of our assets, without an email strategy here, long-form strategy there, and deal content somewhere else. We can now look at a campaign holistically, as a campaign-level strategy where everything comes together in Contentstack. We’re no longer limited by the silos of our tech stack." Read more about how Brad Deals transformed its content strategy with bespoke automation. FAQ section What is a composable DXP? A composable DXP is a flexible, modular SaaS that allows brands to create engaging digital experiences using best-of-breed modules. It is scalable and enhances tailored content delivery across multiple platforms. How does a composable DXP differ from a monolithic DXP? A composable DXP allows users to select digital solutions from any vendor. They are API-first, modular and built on a microservices approach. Meanwhile, monolithic DXP is an integrated solution with dependence on only one vendor.  What benefits does a composable DXP offer? Composable DXPs are cost-efficient as you only select what tools are relevant to your businesses. They are flexible and scalable, ease integration and give you better control of your technology stack. They are also agile, enabling you to adapt to new technologies and market shifts. What DXP components are essential for a composable platform? Composable platforms rely on vital DXP components, such as analytics tools, CRM, headless CMS, and API layer. These systems are the main driving force behind the efficiency of the composable architecture. Learn more A composable DXP is versatile, dynamic, and efficient like a Swiss army knife. It enables you to deliver tailored digital experiences to your customers.  But none of that can happen without all the vital DXP components that work together in the background. A composable DXP is the complete package, and it is future-proof—so, you can bet on it. Building one requires careful planning. But once done, you can expect exceptional benefits. Go composable today to stay ahead and future-proof your digital strategy. Request a free demo to get started.

May 31, 2024 | 8 min. read

Elevate engagement with customer journey orchestration

Highlights You’ll learn about: Benefits of customer journey orchestration: Enhances engagement: Deliver personalized experiences through real-time actions based on customer behavior Boosts revenue: CJO improves customer experience and scales business revenue by reducing costs and increasing customer lifetime value Increases productivity: Streamline operations and automate tasks to improve efficiency across departments Challenges addressed: Overcome data silos, technology integration hurdles and personalization challenges Essential tools: Use data collection, real-time analysis, marketing automation and customer journey mapping tools For a transformative marketing approach that delivers results, start orchestrating your customer’s journey. Keep reading to learn more! Customers expect every brand experience to be fast, convenient, easy and omnichannel. Unless you provide personalized, consistent and relevant experiences and frictionless interaction points, your customers will become increasingly impatient with your brand. Customers don’t think twice before switching to brands that provide a consistent, timely and personalized experience.  Beyond tailored experiences, multi-channel sales necessitate managing your customer's path, comprehending possible shifts and providing data to steer customers toward the appropriate solutions.  Brands that retain their most loyal customers and even win the hearts of their frustrated ones are the ones that invest in customer journey orchestration (CJO).  In this article, we explain what customer journey orchestration means and why many brands do not give importance to CJO (and why they should). ow Contentstack helps orchestrate the customer journey.  What is customer journey orchestration? Customer journey orchestration = Omnichannel communication + customer behavior Let’s understand what it means.  Customer journey orchestration is understanding your customer's behavior across different channels and platforms. It involves evaluating customers' individual needs and analyzing their omnichannel journey data in real-time to predict the next best engagement and keep customers engaged.  In simple terms, you use the data obtained to predict the customer’s next course of action. It drives value in each interaction by delivering hyper-personalized interactions and contextual experiences at every digital touchpoint. Example of customer journey orchestration An online retail company uses Contentstack’s headless content management system (CMS) to improve customer experience. The retail company gathers data from website activities, e-mails, social media engagement and past purchases. With the help of Contentstack and its enhanced analytics and content management tools, the online store realizes that clients leave the site after adding products to the cart but do not check out.  To reduce the cart abandonment rate, the store focuses on a customer journey orchestration strategy through Contentstack. They design a triggered email campaign and send personalized reminders to customers who have abandoned their carts. These emails include images of the products left behind and personalized discount codes to encourage them to buy. They display social media retargeting ads to these customers. On their website, customers read user reviews of products they abandoned. The orchestration continues post-purchase, with follow-up emails asking for feedback, suggesting complementary products based on past purchases, and offering loyalty rewards.  Integration across many channels recaptures potential lost sales and builds a stronger, more personalized relationship with the customer. Because of CJO, the online store drives long-term loyalty and increases customer lifetime value. {{nativeAd:3}} Customer journey orchestration vs customer journey management Aspect Customer journey orchestration Customer journey management Approach Proactive and dynamic. Uses real-time data and analytics. Oversee and resolve customer interactions as they occur. Objective Anticipate and shape customer behavior to deliver personalized experiences at the right moments. Understand and manage the customer experience to ensure consistency and issue resolution. Use of data Real-time data integration for immediate hyper-personalization. Historical data analysis for consistent customer experience. Customer interaction Automated, context-aware engagements tailored to individual needs. General management of interactions to maintain a positive experience. Technology integration  Advanced analytics, artificial intelligence (AI) and machine learning (ML). Customer relationship management (CRM) and data analytics Focus Create a personalized experience across all touchpoints. Provide consistency and address customer issues. Outcome Increased customer satisfaction, loyalty and lifetime value. Solves customer issues for a seamless customer experience. Why is customer journey orchestration important? When customers receive content every second, CJO can be the difference between success and failure. With CJO, it becomes easier for marketers to cut through the clutter and deliver personalized value in each moment. With 63% of companies wanting to improve the effectiveness of their customer service journey to meet customer expectations, you’re losing out on improving customer experience by ignoring CJO. Here are the benefits of customer journey orchestration: Makes you more competitive Giving your customers many choices allows them to hop from one brand to another. With 3 in every 10 customers switching to your competitor, bad experiences spell disaster and impact how customers perceive your brand. A bad experience translates to lower retention and customer loyalty. That’s where journey orchestration comes in. It cultivates a customer-centric approach, improving the connection between your brand and customers. Rather than thinking about how your customers will act, journey orchestration helps you listen to: What do your customers want? How might they interact with a marketing campaign you launch? Increases meaningful engagement What’s one thing that makes you different from others? Real-time action based on customer behavior helps you provide a more personalized experience. Using AI and ML techniques, you create unique journeys and meaningful engagements that match each customer’s needs.  Customers who receive what they want are happy, buy more and become your brand’s most loyal customers.  Increases revenue For those who think that CJO only improves customer experience, it scales your business revenue. How? Long-term merits ensure customers stay loyal since conversion costs are lower. The customer lifetime value, or CLTV, and return on marketing investment or ROMI, increase.  Offering personalized and contextual experience at every touchpoint improves the customer experience and creates a value-driven approach.  Enhances productivity A CJO connects all the missing pieces of the puzzle, improving productivity across your company. Apart from improving your customer experience, AI and ML-powered CJOs automate everyday tasks, reducing the need for human intervention. This enhances the efficiency of the various departments. Customer journey orchestration breaks down barriers between channels and departments to build consistent interactions irrespective of how customers approach your products or services. Adopting an automation strategy guarantees that each interaction is unique, timely and accurate, which, in turn, has a positive effect on customer satisfaction and loyalty. How does customer journey orchestration work? Here's the customer journey orchestration process: Collects the right data  Data serves as the fuel for ensuring a great customer experience journey. So, the first step is collecting the right data and information. Brands that provide a consistent customer experience, personalized product recommendations, and tailored communication—all rely on data.  You can collect data from various sources, such as: Transactional data Events Customer service data Customer attributes like address, name, and contact information.  Integrate the data When you have collected a lot of data, it’s time to use an appropriate tool that gives you a single viewpoint. For instance, customer relationship management (CRM) and data management platforms (DMPs) help you build the relevant customer persona and provide unique experiences for each customer journey stage. Interpret the data Using advanced artificial intelligence and analytics, you convert the data into meaningful insights that meet customer needs and expectations. From the insights you gather, you create dynamic and hyper-personalized marketing campaigns. You automate responses and interactions most relevant to your customer’s stage in the buying cycle.  Create a customer journey map Next, you create a customer journey map to showcase each step and interaction a customer has with your brand. Mapping your customer’s journey identifies critical touchpoints and potential pain points, helping you trigger targeted campaigns.  For instance, if a customer abandons a product in their cart, your system triggers an automated response with a personalized recommendation and special discount.  Analyze, report and optimize  Using real-time data is paramount to orchestrate your customer’s journey.  Imagine a scenario where your customer browses your online store for running shoes. Your analysis should determine that the customer is more likely to respond to a follow-up email about new running apparel or accessories. Using such a personalized approach increases your customer’s experience and the likelihood of conversion. Understanding which content drives engagements, predicting future customer behavior and optimizing each touchpoint are all key elements contributing to successful omnichannel campaigns and marketing teams. The data insights you gather shape a seamless customer journey tailored to individual customer preferences and needs. How did Contentstack provide a seamless travel experience for GetYourGuide? GetYourGuide upgraded its content management platform to Contentstack, delivering faster content across various channels. This adoption allowed marketers to bypass technical barriers, streamline workflows and reduce time spent on support and approvals. As a result, GetYourGuide now delivers content 90% faster, engages high-value audiences with rich digital experiences and adapts to new travel trends.  After using Contentstack, Pedro Torres, Product Manager, said:  “With Contentstack, we can deliver on -- and exceed -- what customers are expecting, regardless of device and consistently deliver those experiences as soon as new travel opportunities become available.” Read the case study here.  {{nativeAd:9}}Challenges with customer journey Trying to perform everything on your own often trips companies into the following challenges: Data silos When your company uses different digital points, you will likely collect customer information across various channels and departments. Scattered information is useless because gaining a unified view of your customers becomes challenging. Data silos reduce your ability to integrate and analyze data, which is the backbone of CJO.  Technology integration CJO requires integrating various tools and technologies, such as CRM, customer data platforms and marketing automation. Making these tools and technologies work together is often complex and resource-intensive, requiring investment in your IT tech stack. Scaling personalization When your customer base is small, personalization is often a breeze, but as you scale, offering personalized recommendations and tailored messages is next to impossible. Maintaining the accuracy of personalized interactions and engagements as your customer base grows is a significant challenge in your CJO efforts. Customer journey orchestration tools and technologies Data collection tool For effective journey orchestration, you need data-collection tools like a customer data platform or advanced data-collection tools. These tools help you collect the data to decode customer needs and preferences.  Real-time data analysis tools Customer journey analytics improves how customers interact with your business. It helps you gather useful information to enhance your customer experience. With these tools, you understand how customers interact with your business on the web, mobile devices, social media and during physical visits to your store. You can identify patterns and problems faced by customers. Analyzing your data helps you make better decisions to keep customers happy and engaged. Tools like Google Analytics bring together data from various sources. You can integrate it with Contentstack.  Marketing automation Use marketing automation platforms to automate and streamline customer interactions across various channels. These tools send personalized messages, trigger automated responses and optimize customer engagement based on real-time data. Customer journey mapping tool Customer journey mapping is another great tool. It illustrates how and where the customer communicates with your brand. Using a customer journey mapping tool, you can identify: Which stages are critical Where customers are getting stuck Where you can apply campaign strategy and send personalized message FAQs What is a journey orchestration? Journey orchestration is a process in which companies plan, coordinate and execute their strategies in response to customers’ behaviors. It's a tailored, planned and managed operation that determines how the customer interacts with your company at every stage, from the early point of interaction to the post-purchase stage. What are the 7 stages of the ideal customer journey? The seven stages of the customer journey are awareness, consideration, decision, buying, retention, advocacy and re-engagement. What is the difference between customer journey mapping and customer journey orchestration? Customer journey mapping represents the customer's interactions with a brand. It outlines all possible touchpoints and channels, identifying improvement opportunities. Customer journey orchestration employs other details from journey maps and other sources to engage the customers in real time. Learn more In the customer experience-centric world, customer journey orchestration is necessary, not an afterthought. As more customers crave personalized journeys that resonate with their unique preferences, they prefer engaging with businesses that understand their inclinations and aspirations.  Optimizing your customer’s journey offers never-before experiences on a grand scale, in real-time, enhancing business outcomes. Are you ready to orchestrate your customer journey? Request a free demo and witness the power of seamless customer experiences.

May 29, 2024 | 7 min. read

Elevate your brand success with a content supply chain

Highlights You’ll learn about: Content supply chain: Complete end-to-end process for creating, managing and distributing tailored content Optimization strategies: Use DAM and CMS for authentic customer engagement Enhance content search speed for efficient delivery Tailor content for specific channels to increase engagement Collaborate for brand consistency Start empowering your brand with a well-optimized digital content supply chain and take the first step towards impactful content strategies. Keep reading to learn more! One-size-fits-all content no longer works with customers. They expect you to know their individual needs and provide them with messages that solve their pain points. Content consumption plays a major role in understanding and predicting purchase behavior, pushing us back to 1985 when Bill Gates coined “Content is King.” With 47% of B2B buyers reading at least 3-5 content pieces before contacting a salesperson, it’s high time brands started thinking about their content strategies and adopting new workflows to keep up with changing customer expectations. Enters content supply chain (CSC).  Having the best content supply chain is crucial for companies that want a more agile process of creating, managing, promoting and distributing content across different channels. As content ideation and creation seem simple in theory, delivering and distributing content across different channels while providing a personalized feel before competitors do is demanding. It’s no surprise that without a proper system in place, the entire process falls apart.  That’s why forward-thinking companies implement a content supply chain—a powerful set of processes that manages complex content production like a pro and gets things done in a timely manner and within budget. In this article, we discuss exactly what a content supply chain is, the benefits that come along with it and the different ways to optimize it.  What is a content supply chain? The content supply chain is a complete end-to-end process that plans, creates, manages, promotes, routes and delivers tailor-made content across multiple channels and platforms.  Take retail, for example. A content supply chain within the retail industry focuses on the steps and stages of delivering and distributing content to customers. The starting point is creating content—using unedited videos and images you have. What follows next is creating and routing content to provide a personalized experience through the desired channels and to your target audience.  The main idea behind a content supply chain is that everything happens smoothly and you don’t face any friction on the way.  Components of a content supply chain The components of a content supply chain are: Content production During the content production phase, you think, research and develop content to solve your customer’s pain points. You create content assets, like blogs, graphic design, videos, audio and images. Content architecture Content architecture organizes and structures your content to increase its impact and efficiency. Developing a framework makes content readily available, indexable and easy to navigate. It means creating categories and storing content using taxonomies, metadata standards and content models. While a content architecture helps structure content for a specific channel or digital publishing model, it also enables content consumption across other channels. A well-defined architecture achieves consistency and governance while making content management efficient. Content management After you create the content, you need to store and publish it. For this reason, many companies prefer a headless content management system (CMS). They provide a centralized platform for storing, indexing and retrieving content. Information is easily accessible and editable when you store your content in a CMS. You provide updates and maintain consistency across all your digital channels. {{nativeAd:5}} Content delivery In content delivery, you share content on social media platforms, websites, through emails and on mobile applications. The more you share, the more reach and engagement you achieve. Strategic distribution ensures your content is not idle but actively driving traffic and conversions. Content analysis To know the effectiveness of your content supply chain, measuring the performance of distributed content is important. Analytics provide insights into how well content engages and converts. Key performance indicators (KPIs) such as click-through rates, time spent on a page and social shares help you understand what’s working and what's not. Why is a content supply chain important? Companies of all sizes and marketing budgets use content supply chains for these reasons: A constant flow of fresh content Every minute of the day, billions of people use social media or read blogs to learn about or find information about the products or services they need. That’s why sharing fresh content is always helpful—it triggers the recency effect. The recency effect means brands must update and post new content to attract their audience. Why? Customers tend to remember and value the most recent information they view or read.  More efficiency The age-old traditional content creation methods are labor-intensive and time-consuming, requiring various tools, technologies, stakeholders and workflows. A content supply chain builds a single source of truth for content, automating your everyday tasks and ensuing collaboration across various teams. However, collaboration doesn’t happen only at the company level. The supply chain makes working with third parties and agencies a breeze. Case study: How did Contentstack improve content delivery for Extu? Extu wanted to manage a large volume of content in multiple languages. Their existing content management platform lacked integration with their proprietary technology and multi-language capabilities, resulting in inefficient manual translation processes. Extu chose Contentstack because it allowed multi-language content management, was integrated with Extu’s proprietary technology and was compatible with digital asset management (DAM) systems. As a headless CMS, Contentstack integrated with DAM. Contentstack helped Extu to: Automate and expedite translation processes, reducing risk and increasing efficiency. Achieve a 21% reduction in internal user workflow steps. Distribute translated content to the market 53% faster. Deliver English content to market 21% faster. With Contentstack’s integration with DAM, Extu scaled its through-channel marketing solution. This is what Tara Yukawa, VP of Marketing Solutions at Extu, said after using Contentstack: “Using Contentstack has given us peace of mind, particularly with our internal users who are managing content in multiple languages that they might not speak. So, our users were able to reduce steps in their workflow by 21%.” To know more, read the case study here.  Easier to store and share digital assets Speaking of storing digital assets, a key component of any content supply chain is a headless CMS and a digital asset management (DAM) system. While a CMS stores your text, a DAM houses all your digital assets, cataloged and tagged to increase searchability. The best DAMs manage version control, remove duplicate assets and even resize images.  How to optimize your content supply chain strategy Know the voice of your customers Professional photographs and expertly written content have their perks. However, unless your content feels real and doesn’t answer the customer’s questions, you will lose the battle of creating a seamless customer experience.  You don’t want to share content that puts your brand in the wrong spotlight and spreads miscommunication. But how do you ensure you tap into your customers' voices and deliver personalized content and experience? The remedy is a DAM and a CMS—streamlining every aspect of your entire content lifecycle, from ideation to content distribution. These tools collect all the relevant information and data pertaining to a product or service and spreads it across the entire company.  The result? All users know what information to include when creating content and they know their customers' voices.  Provide a faster content search The faster your marketing teams can search for content, the faster you can move from content creation to delivery. To ensure your supply chain falls in place, you need to improve your speed at getting things done, which includes searching for the right content the moment you need it.  What’s more? Once your marketing team searches for relevant content at a lightning-fast speed, the instance of unused content reduces manifolds. Why? Simply because you will find what you want.  Partnering with Contentstack’s DAM providers like Cloudinary or Bynder provides you with the search and AI capabilities to help you find content that you need. Use the right content in the right channel Another way to optimize your content is to use the right content in the right channel. A social media post will not attract customers if you share it on your website and vice versa. Customizing your content for every digital channel forms the backbone of the digital content supply chain. Why? It delivers omnichannel experiences.  Tools like DAM ensure the right content hits the right channel and style.  Improve your workplace collaboration The only way your digital content supply chain can work while delivering the desired results is by making sure the people involved are on the same page. Using a DAM, you create a single source of truth. Everyone knows where to search for information and digital assets. That way, you avoid people using different versions of the same file—or worse—choosing outdated content data or information to create and deliver content.  When different teams share different information about the same product with their customers, you risk losing consistency, which negatively impacts your brand’s reputation.  Distribute content keeping customers in mind A big part of optimizing your content supply chain is avoiding content chaos when distributing content. Amplifying the reach of your content gets you going because you attract more customers than ever.  Easier and seamless content distribution opens new doors. But how do you fill the gap between content management and distribution? A headless CMS like Contentstack is often used with DAM systems to control the content and ensure seamless delivery. With a CMS, you reuse content across different websites and platforms.  {{nativeAd:8}} Reducing redundancies in a digital content supply chain Remove duplicate efforts in content creation To remove duplicates in your content creation process, identify and remove repetitive tasks. For example, use tools to streamline workflow, generate content quickly and make sure everyone on your team knows the content goals, helping you avoid duplicate work. Breaking down silos in content development Encourage different departments to collaborate on your digital content supply chain strategy. For example, create teams with members from marketing, sales and customer service to discuss and ensure the content meets business goals regularly. Using DAM systems These tools organize and store content so it's easy to find and use. DAM systems categorize, tag and store content, making sure the right content is available to the right people at the right time. FAQs What is the content supply chain? The content supply chain involves creating, categorizing, distributing and evaluating content. Your reach and engagement increase when you understand what kind of content is relevant and share it on the right channels. What is a content chain? A content chain is the sequence of steps through which content is created and shared. It’s the process of generating concepts and then developing, organizing, sharing and evaluating them. This effective approach provides meaningful and compelling information to your target audience. What is the role of content management? Content management may be described as the process of managing content at different stages in its lifecycle. This means organizing, storing, maintaining and overseeing content to keep it relevant, accessible and up-to-date.  What is the content management value chain? The content management value chain includes all the activities that add value to content from start to finish. Strategic planning, efficient management, targeted distribution and insightful analysis are a part of the value chain.  Learn more Building a high-functioning content supply chain sets you apart from competitors. Apart from producing high-quality content faster, it develops more meaningful and personalized connections with your customers.  To enhance your content strategy and delivery process and know how Contentstack can help you build a digital content supply chain, request a free demo today. 

May 24, 2024 | 6 min. read

How a DXP enhances composable strategies for business agility

Highlights You’ll learn about the role of DXP in composable DXP strategies Agility: Enables businesses to adapt to tech and market changes Scalability: Supports business growth and expansion with flexible solutions Integration: Facilitates the seamless connection of various digital tools and platforms Innovation: Drives new ways to engage customers and streamline operations Discover the benefits of DXPs in composable strategies. Switch to a composable DXP to enjoy true scalability and adaptive success. Request a free demo today. Keep reading to learn more! DXPs have become a mainstay in global business. They drive digital transformation and enable businesses to deliver seamless and tailored customer experiences. DXPs also provide a foundation for modern digital strategies to thrive, including composable strategy. What is a digital experience platform (DXP)? DXPs enable consistency in content delivery, personalized experiences, optimized customer journeys, and a unified digital experience across multiple platforms. A DXP offers the digital infrastructure for a business to track, connect, and engage with its audience. But what is a DXP? A digital experience platform (DXP) offers the technology that enables businesses to engage and service their customers across multiple channels, like mobile apps, web, social media, Etc.  Initially, DXPs were monolithic systems—large and integrated, with all digital solutions tightly coupled and housed under one roof. Many still are. But more recently, many businesses are starting to opt for composable platforms.  Traditional DXPs vs composable DXPs A traditional DXP is a single-suite solution that offers a wide range of functionalities under one roof. They offer convenience, as you get everything in one package. However, they tie you to one vendor, which restricts the ability to innovate, scale or key into to new technologies. Composable DXPs are the opposite. They are based on modular and API-first approaches. You leverage the best-of-breed principle and integrate only the most successful and suitable products or services for each business function. You can also plug and play new technology and swap out any module that does not serve your business needs.  Understanding composable DXP A composable DXP allows businesses to adapt to new technologies without suffering from technical debt. In principle, you build a composable DXP. That allows you to take charge and focus on components that help you achieve your goals. Composable DXPs are also very flexible. You can customize each module according to the business need it serves. That allows businesses to meet their unique needs. It also promotes fault isolation, as a problem in one module does not affect the entire system. Critical components of a composable DXP Composable DXPs combine several specialized tools to create a cohesive digital ecosystem. They include: Content management systems (CMS): A composable DXP comes with a headless CMS to manage and deliver content. The CMS uses a headless approach, giving it the flexibility to deliver tailored content across multiple channels. Customer data platforms (CDP): A CDP collects data from DXP tools and customer interactions and aggregates it in a centralized platform that brands can extract to create tailored content.  Digital asset management (DAM): DAMs promote efficient and unified content storage. It enables businesses to organize, manage, distribute, and retrieve digital assets. Personalization engines: These engines collect and analyze data from headless CMSes and CDPs to support content personalization, marketing segmentation, A/B testing, Etc. Analytics tools: Analytics tools offer real-time insights that you can rely on to become a truly data-driven enterprise. E-commerce platforms: E-commerce platforms provide a unified interface, data protection, analytics, and order management, Etc. These functions support e-commerce operations and improve the customer experience. Benefits of composable DXP strategy Businesses that opt for a composable tech strategy will outpace their competitors by 80%, so says Gartner. But why do they make that claim? Here are some of the reasons. Enhanced customer journeys Through its data analytics features, a composable DXP offers insights that enable brands to tailor content and recommendations as customers interact with their brand. It ensures you can deliver consistent and engaging experiences on all channels. Scalability and flexibility A composable DXP is flexible. As your business needs change, you can swap out or upgrade modules. If a new technology that is relevant to your business becomes available, you can integrate it without affecting your system. As your business grows, you can leverage cloud resources to expand capacity and handle an increase in demand and traffic. Improved tech stack management Since you get to build the DXP, you avoid a bloated platform and only select what you can manage. That way, they do not end up with a bloated system. That makes it easy for the IT team to manage the tech stack. Speed and efficiency in integration The API-first architecture of composable DXPs promotes the seamless integration of new digital tools and services. Also, marketers and developers can work in parallel, which speeds up work and leads to more efficiency. That enables them to improve time-to-market and competitiveness. How to implement a composable DXP strategy You can go composable by following the below five steps. Define your objectives: Outline your business goals and customer needs to determine the key features required in the DXP. Select suitable modules: Choose tools and third-party services that align with your business goals. Ensure that each one is secure and helps you achieve your goals. Adopt an API-first architecture: Build the APIs before you start to build your composable DXP. That future-proofs the system, makes it agile, and ensures that all modules interact and integrate well via secure APIs. Implement microservices: Use microservices to break down the DXP into smaller, more manageable, and independent services that interact via APIs. Test and optimize: Once you have set up the DXP, you must test the speed, integration, security, and other relevant metrics. Ensure they are all responsive and work as they should. Otherwise, you may need to optimize the platform further to get it ready. Importance of an API-first approach Why API-first? The success of any composable DXP strategy depends in large part on how well you can integrate digital solutions within the ecosystem. So, by prioritizing APIs, you build a solid foundation for seamless integration and data sharing between the modules in the DXP. The role of microservices Microservices offer a modular approach to building and scaling digital experiences. It divides the platform into smaller services. Each service performs an assigned function, and you can deploy, scale, or develop them independently. The result? Faster updates and product releases and quicker adaptation to new tech or market shifts. Future-proofing your digital strategy with composable DXP A composable DXP is microservices-based, API-first, cloud-native, and headless. Thus, they allow businesses to plug into new DXP trends and emerging technologies. That enables businesses to keep up with the changing needs of customers. A DXP in a composable platform allows you to fit into the digital future. You work with independent modules that you can swap or change at will, with no impact on the entire system. That way, you can integrate new solutions without disrupting your business.  Adapting to evolving market trends With DXP integration in composable architecture, you create a nimble business that is flexible enough to pivot and respond to customer feedback and market changes. The ability to adapt and respond to change is crucial for innovation and competitive advantage. Case studies Cartier Cartier’s built an extensive suite of digital assets, but they were not integrated, resulting in poor brand alignment. Contentstack's composable DXP provided the silver bullet. It solved the integration issues, unified the digital assets and restored brand alignment. That birthed an omnichannel approach and boosted the ROI on content assets. Hear from Anastasia Goglova, the Digital Lead. "The websites that are such a critical part of our digital portfolio are now more aligned and more performant. As a result, the customer digital experience of Cartier improves, reflecting our commitment to becoming a reference for luxury in all aspects." Read more about how Cartier improved operational efficiency and brand integrity. Richie Bros With growth came a higher demand and more development work, but Richie Bros lacked the solution to align IT and business. Contentstack's composable DXP solved the problem and helped align development and digital marketing. Hear from the Director of Product, Michael Harker. "It's now extremely easy for the marketing team to go and change content, and that immediately flows to the website without needing any technical assistance." Learn more about how Ritchie Bros freed up developers. FAQ section What is a composable DXP? A composable DXP is an API-first SaaS that uses a modular and microservices approach to integrate multiple best-of-breed modules that businesses rely on to deliver optimum digital experiences. How does a composable DXP differ from a traditional DXP? A traditional DXP combines all digital solutions under one roof from one vendor, while a composable DXP consists of multiple small services from various vendors. A composable DXP is more flexible as you get to pick the features you want on the platform. What are the benefits of adopting a composable DXP strategy? A composable DXP gives you more speed, agility, and control and also future-proofs your digital strategy. It also gives you the power to adapt to market shifts, traffic spikes, and emerging technologies. How do I choose the right components for my composable DXP? Outline your business goals, customer needs and DXP features. Then, find and select solutions that are secure, compatible, and fit your business goals. How can a composable DXP Improve customer experiences? A composable DXP enables businesses to offer tailored and omnichannel experiences, which improves customer experience. That, in turn, leads to customer satisfaction and loyalty. Learn more A DXP in composable DXP strategies centralizes data management, adds flexibility, supports innovation, and lets you become truly data-driven. All of these factors are essential for innovation and sustained success. Although traditional DXPs served as the foundation for modern digital strategies, composable DXPs are taking things a notch higher. As technology and innovation gathers pace, you do not want to be left behind. Future-proof your digital strategy with a composable DXP. Start your composable journey today. Request a free demo to get started.

May 22, 2024 | 5 min. read

Exploring DXP trends: The role and impact of composable platforms

Highlights You’ll learn about the trends in DXP technology and the role of composable platforms. Composable architectures: Offers flexibility, scalability and agility in DXPs AI Integration: Enhances automation, personalization and user engagement Customer data platforms (CDPs): Centralizing data for better insights Role of composable platforms: Scalability: Easily adapt to changing business needs and market shifts Customization: Tailor digital experiences to specific user segments Speed: Implement updates and features faster than ever Stay informed and key into DXP trends. Go composable to reignite your digital strategy and future-proof your tech stack. Request a free demo today.  Keep reading to learn more! The main trend in DXP technology is the upward trajectory of its adoption. A recent report states that the global DXP market will reach $27.2 billion by 2028 from $12.2 billion in 2022.  Composable models are also making a wave while SaaS and customer data platforms (CDPs) maintain a strong presence. These trends bode well for businesses, as these technologies will turn DXPs into more powerful and highly efficient platforms.  Here is a look at the major trends in DXP technology and the impact of composable platforms. Six key trends in DXP technology AI and composable platforms are major DXP trends, while digital experience composition (DXC), frontend as a service, and customer data platforms (CDPs) remain in the mix. Here are current DXP technology trends and their impact. 1. Composable platforms Composable DXPs are scalable, flexible, and agile. They are modular and API-first, built on microservices architecture, with a headless approach. They offer technology freedom, as businesses can integrate digital solutions from multiple vendors. Through headless systems, a composable DXP allows you to adapt digital content across multiple platforms. The adoption of composable DXPs is also making the SaaS model more prominent. That means businesses can leverage cloud resources to manage cost, innovate and deal with spikes in traffic. 2. AI integration AI technology will help to model customer data, and with that, businesses will deliver more personalized experiences. AI exists in various forms, such as: Chatbots  AI assistants  Automation platforms  These AI-driven tools recognize patterns based on data, and with that, they predict user behavior and suggest ways to optimize the digital experience platform in composable settings. 3. DXPs replace cookies  Google and Apple have also removed the ability for businesses to track customer data across websites using third-party cookies. Also, GDPR, CCPA and other data privacy laws have taken a tough stance on cookies. However, businesses need to track customer data to enable them to deliver tailored digital experiences. A composable DXP collects data from multiple touchpoints and unifies it using CPDs. So, composable platforms have replaced third-party cookies for data tracking in DXPs. 4. Customer data platforms CDPs give businesses a unified view of the customer journey, which leads to better insights. They need that to create personalized content and digital experiences. So, more businesses are pushing to integrate CDPs into digital experience platforms. With CDPs in DXPs, it is easier to identify the needs of customers and what brands can do to improve their offerings. Integrating customer data platforms will also help you manage customer data in more responsible ways.  5. Low-code and no-code solutions No/low-code solutions introduce a simplicity that is sometimes lacking in digital experience platforms. They enable non-technical users and digital marketers to create digital experiences without coding knowledge. No/low-code solutions come with built-in modules and templates that brands can customize. Thus, it saves time and cost for businesses.  6. FEaaS for composable commerce With front-end as a service (FEaaS), businesses can outsource the responsibility of building and maintaining front-end components. You get a third-party service to manage user interface design and other client-side features. That way, you can focus on the internal aspects of your digital strategy. FEaaS comes with pre-installed packaged business capabilities (PBCs) and integrations for building e-commerce frontends. So you will not need to build from scratch. A headless CMS also enhances FEaaS, resulting in greater flexibility and customization options for you. {{nativeAd:4}} The role of composable models in DXP tech A typical DXP is large and integrated, with tightly coupled back and front ends. Everything comes in one package. So, you could face problems with vendor dependency and its inability to personalize digital solutions. A composable model acts as an antidote to the problems of monolithic DXPs. They allow you to integrate any technology stack of choice from any vendor.  They come with a headless CMS that allows you to customize and personalize digital experiences across multiple channels, like social media, mobile apps, AR/VR, Etc. They also support omnichannel experiences. Benefits of adopting composable DXP  Organizations that adopt a composable DXP enjoy many benefits, such as: Operational efficiency: A composable DXP’s API-first, microservices and headless approach eliminate vendor dependency. That allows you to streamline your operations, which leads to faster updates and product releases. Reduced technical debt: The API-first and modular approach of composable DXPs allows you to replace or update tools and features without overhauling the entire system. That helps you reduce technical debt. Personalized customer experiences: A recent Infosys report states that 86% of customers consider personalization a key factor in whether they buy a product or service. Composable tech stacks help you deliver personalized experiences at scale. Implementing a composable DXP strategy The transition from monolithic to composable DXPs requires careful planning. Here are the key steps. Assess current technology: Know the strengths and weaknesses of the current system. Find the gaps and outline relevant IT needs and areas that need an upgrade. Identify essential features and integrations: Come back to your business objectives to know what features you need. Outline and consider how to integrate them into the composable DXP. Choose the right tech stack: The right technology helps you achieve your strategic goals. Consider third-party integration, pricing, technical support, and security and compliance. Best practices Follow best practices to ensure that you migrate to a composable DXP without issues, now and in the future. Factor in the scalability of the platform Implement future-proof solutions Prioritize security and regulatory compliance Use compatible solutions for seamless integration Challenges in implementing composable DXPs It is not unusual to encounter problems when switching to a composable DXP. Here are some of the most common ones. The high initial cost of setting up the platform Incompatible systems that create integration problems Problems arising from technical debt Knowledge gaps within your team Any or all of these may stop you in your tracks if you have not made adequate preparations.  Hence, you must understand them and create a robust strategy to deal with them. Organize adequate training for your team and ensure you have the right DXP partners who can provide technical support at each stage of your digital transformation. Future trends for DXP technology DXPs are here to stay as the global market continues to grow. As new technologies emerge, customers will pivot or add them to their existing touchpoints, and brands must keep up with that. So, customer data platforms will likely increase, and so too will AI integration for automation. Analysts expect the cost of cybercrime damages to grow by 15% over the next two years, so there will be a greater focus on DXP security and data privacy.  Another future DXP trend to watch is the growth of microservices. Although already a mainstay in composable DXPs, event-driven design patterns will improve them further. Edge computing will reduce latency and improve how businesses process data in real-time. Here are other future trends for DXP technology. Increased integration of machine customers Enhanced cybersecurity measures Generative AI for customer experience (CX)  Microservices and Kubernetes integration  Blockchain for data management Voice and visual search in DXPs Many of these trends and emerging technologies are already in play in minor ways and will become prominent in the future. However, composable architecture provides the foundation for most of them to thrive. {{nativeAd:9}} Case studies Richie Bros Richie Bros needed IT and business alignment to help them keep up with increased demands and required development work. Contentstack's composable DXP enabled them to align their developers and digital marketing team. Hear from Michael Harker, the Director of Product, "It's now extremely easy for the marketing team to go and change content, and that immediately flows to the website without needing any technical assistance." Read more about how Ritchie Bros freed up developers with a composable DXP. Emma When Emma entered a rapid growth phase, their legacy system lacked the right integrations to cope. Contentstack’s composable DXP and headless CMS provided relief. With Contentstack, they could integrate multiple tech stacks to create a synergy between their online stores and over 3500 physical stores. Andreas Westendörpf said this about the digital transformation. "The beauty of headless commerce is that it not only delivers short-term results but also that it opens an elegant, logical long-term set of options for the future. This is what we have found with Contentstack and MACH-based technologies." Read the details of Emma's omnichannel success. FAQ section What distinguishes a composable DXP from traditional DXPs? While traditional DXPs are usually large and integrated, with tightly coupled frontends and backends, a composable DXP is modular. It allows you to integrate services from multiple vendors. So, it is more flexible and scaler than traditional DXPs. How does composable DXP technology contribute to digital transformation? A composable digital experience platform is easy to pivot. You can fix or swap out modules without affecting the entire platform. You can plug and play new technologies, which enables you to adapt to market and tech shifts, as well as dynamic customer needs. Can composable DXPs improve operational efficiency? Yes. With its microservice approach and modular design, teams can work on different parts at the same time. It also removes vendor dependencies, and these factors contribute to faster work and more streamlined operations. These are key factors for operational efficiency. Are there specific sectors or industries where composable DXPs are more beneficial? Composable DXPs can benefit any type of business in any sector or industry, especially those that are deep in customer interaction. That includes retail, e-commerce, and banking. These sectors mainly stand to gain more from the dynamic nature and personalization capabilities of composable DXPs. Learn more There is so much going on with DXP trends. The rise of composable platforms will shape the future of DXPs for good reasons. Monolithic DXPs already struggle with the demand for more personalization, changing customer needs, and the speed of emerging technologies. A composable DXP solves those problems. It offers you true flexibility, scalability, agility, and omnichannel delivery. It is also future-proof technology, which positions you to benefit from all the emerging trends that will impact DXP technology. Key into an innovative future. Start your composable DXP today with Contentstack. Request a free demo now. 

May 17, 2024 | 5 min. read

Composable DXPs: Core features for digital success

Highlights You’ll learn about the core features of DXPs in composable architectures: Modular architecture: Built with small, independent, and reusable components API-first design: Built on APIs to facilitate integration and interoperability Microservices: Breaks up the application into small, independent modules Personalization: Tailors digital experiences to individual user preferences A composable DXP redefines digital experience platforms by offering robust customization and integration capabilities. Request a demo to see how it works. Keep reading to learn more! A recent Qualtrics research states that digital leaders have three top priorities, which are: To create a cohesive customer journey across all channels and devices (21%),  To innovate (17%), and  To improve organizational processes (17%).  Composable DXPs are driving these business strategies, and analysts believe more organizations will go composable.  But what makes a DXP composable? It is the modular architecture. A regular DXP is integrated software that includes everything in one package. However, a composable architecture is distributed, and you have multiple independent services that interact via APIs. Features of DXPs in composable architecture Composable DXPs are typically modular and API-first. They publish content using a headless system and rely on a microservices approach, which are the main features that differentiate them from monolithic DXPs. There are also other important features, as you will see below. Personalization features  Analytics and reporting tools Integration with third-party services Here is a breakdown of the main features of a DXP in composable architecture. Modular architecture The principle of modular design is simple. You build a system from small, independent, and reusable components. This has many benefits. For instance, your team can work on different parts of the system in parallel, which speeds up the time it takes to deliver updates and features.  It also offers security benefits because modules are independent, and an issue in one module does not affect the whole system. So, you can isolate or fix faults without overhauling the system. API-first approach The API-first approach involves developing the APIs before building the system. This approach allows all parts of your business to adapt to the DXP for multiple uses through APIs, which is good news for developers as it allows them to build more resilient platforms. The API-first approach also improves collaboration among your team, facilitates seamless data flows, and enables you to integrate third-party services to enhance the functionality of your composable DXP. Personalization capabilities A composable architecture drives personalization in DXPs. It leverages advanced analytics to extract data, which allows you to tailor content and interaction to users' needs.  Components of a composable DXP This is not the same as the features of a composable DXP. These tools and systems make up the DXP, and each business will have unique DXP components. They include;  Content management systems API management Localization Customer data platforms personalization Search Every business has its unique style and voice, but they all need to standardize their business capabilities in the backend. These elements work together to create a robust DXP that supports your digital strategies. {{nativeAd:4}} Implementing composable DXPs Although many processes exist to implement a composable DXP, you can summarize them into three main steps. Identify your business needs Focus on what experiences you want to offer. Then, think about the tools that will help you deliver in the most efficient way possible. Those tools and capabilities will form the core components of your composable DXP. Here are a few questions to consider: What do our customers want? What adds the most value to our customers? How do the customers interact with our brand? How are the customers consuming content today?  These questions help you to get a clearer perspective of what matters to your business. Choose the right tools Selecting the right tools is critical when building a composable DXP. Select tools that align with your business needs. Consider potential growth and expansion and choose scalable systems. Ensure they can integrate with your current system. Also, consider security and go with tools that adhere to security and compliance standards. Integrate third-party systems Third-party systems allow you to boost DXP performance with new functions. And with modularity, you can integrate systems from any vendor of choice. You can also future-proof your DXP by integrating it with the latest technologies or services.  You can integrate anything from social media platforms to CRM, payment gateways, extra security, Etc. Benefits of composable DXPs for organizations Here are the main benefits for your business when you go from a monolithic DXP to a composable DXP. Better security: The modular design and API-first approach provide extra security. An issue or attack in one module does not affect the entire system, so faults can be identified and isolated quite easily, leading to system security and stability. Omnichannel delivery: Composable DXPs boost omnichannel strategy. That way, you can reach your audience with tailored content on all channels. Faster time to value: On top of being agile and scalable, Composable models are quick to pivot. You can quickly adapt to new market demands or changes in technology without upsetting your existing operations. Better customer experiences: Whether you deliver omnichannel or tailored and personalized content, it is all about the customers. Composable DXPs give you the tool to prioritize your customers, which leads to a fulfilling experience for them. Future of digital experience platforms More businesses will aim to enrich their DXP through deeper third-party integrations. A G2 Research also reiterates that, stating that users prefer more integration options when choosing a DXP. Aside from that, you can also expect more businesses to go composable. Expanding omnichannel delivery and enriching customer journey mapping will drive this. To that effect, Gartner also predicts that around 70% of organizations will acquire composable DXP technology by 2026, compared to 50% in 2023. More organizations will also use AI to deliver more tailored experiences. An Adobe 2024 survey revealed that two out of every three customers were frustrated because brands did not prioritize their preferences. AI will offer a proactive approach to tracking and predicting customer needs based on their interactions with brands. Finally, AR/VR and the Internet of Things may get more mileage in DXPs as businesses seek to provide more immersive experiences. {{nativeAd:9}} Case studies Dawn Foods Before 2019, Dawn Foods handled orders via phone and in person. The channels were not integrated, and efficiency was low. By switching to Contentstack’s composable DXP, they boosted digital customer experience and grew online orders by 50%. They also enjoyed seamless e-commerce integration and omnichannel delivery. Gireesh Sahukar, Vice President of Digital, was ecstatic about the results. Hear from him. "We know that we have made a really good decision choosing Contentstack. We’re extremely happy with our partnership. The kind of flexibility that Contentstack offers, not just to us, but also to the ecosystem partners that we want to work with, is pretty fantastic." Here is how Dawn Foods found a recipe for success. Waltz Health Waltz needed to sync product data, pricing and branding assets templates to create a new, unified marketplace.  Their legacy system could not handle it, so they turned to Contentstack's composable DXP with a headless CMS. The change enabled them to launch new marketplaces 75% faster. Hear from Sunil Kripalani, the Chief Technology Officer. "The flexibility that's baked into Contentstack isn't just enabling our staff to work more efficiently, it's a true business enabler that's helping us consider new service offerings. Using APIs, we can pull in new data streams and create unique experiences for our provider partners, as well as within niche markets." Read more about Waltz Health's integration success. FAQ section How does a composable DXP support API integration? A composable DXP supports API integration through its modular design. Since the design principle prioritizes APIs, every component or service can only be accessed and managed via secure and standard API calls. What are the main components of a composable DXP? A composable DXP uses the headless CMS for content delivery, and there is a search and discovery tool to help you get to data faster. Other components include analytics tools, customer data platforms, and personalization engines. What are the benefits of modular architecture in DXPs? A modular architecture offers technology freedom, meaning you choose any solution from any vendor. It is also flexible, agile, and scalable. It supports innovation, faster updates, and fault isolation, which improves security. How can a composable DXP enhance omnichannel delivery? A composable DXP handles data in real-time, which allows you to keep up with customers. It allows you to deliver consistent and timely brand messaging on all channels. It extracts data from customer interactions with which businesses can tailor content. Learn more Simply put, if you want to step ahead of your competitors and future-proof your digital strategy, a composable DXP is your best bet. The data points to that. Gartner states that 80% of businesses that adopt composable tech will outperform their competitors. The composable architecture is tailor-made for omnichannel strategy, third-party integrations, and personalized content delivery. It also supports digital transformation in ways that monolithic DXPs cannot.  It offers technology freedom, and it is future-proof—you can plug and play any new technology. Boost your digital strategy today and take a step into the future. Request a free demo to get started.

May 17, 2024 | 5 min. read

Drive growth: Strategies for a data driven operating model

Highlights You’ll learn how to: Choose the right data to ensure it aligns with your business goals Integrate and combine scattered data for a cohesive strategy Build a team that values data-backed decisions Use advanced analytics for better insights Ensure data quality by setting up strict rules Upgrade your business with a data-driven operating model to make smart decisions, increase efficiency and outperform the competition. Keep reading to learn more! Whenever you watch a movie on Amazon Prime or browse a website looking for information, you generate tons of data. The same goes for customers who search your website or app for information, service or a specific product.  The amount of data they generate is unlimited. According to research, a single person generates approximately 5.87 TB of data daily, a massive amount.  Rather than fretting over the data generated, companies can use their customers' data to gain a competitive advantage. The power of data and what proper data use can do for your company are unimaginable.  That’s why companies collect and use the right data to create personalized strategies for individual customers. A data-driven approach increases business efficiency while positively impacting your bottom line, creating a win-win situation.  Companies understand that data governance is a strategic problem, and organizations are increasingly shifting towards a data-driven operating model (DDOM). In this article, we explain what a DDOM is and why companies do not follow the DDOM framework and model risk decay in the long run. What is a data-driven operating model? A data-driven operating model uses data analytics to make better decisions. This analytics operating model helps you work more efficiently, predict trends and understand the services customers want. By collecting, analyzing and using data wisely, you learn about: Your company’s performance What customers like What opportunities or challenges you might face Using DDOM means making smarter decisions. DDOM emphasizes a culture of continuous improvement. Instead of going with gut feelings, decisions are based on real data, empowering you to innovate new ideas and make your customers happier. Benefits of adopting a DDOM Data-driven operating models are remarkably successful in driving business value and success. Apart from this, adopting a DDOM offers these benefits: Helps you make informed decisions Using a DDOM improves decision-making because you analyze your data. Based on the insights gained from a data model, you create effective strategies and achieve desired outcomes. For example, a retail store that studies sales data to know when customers buy and restock products can increase sales. {{nativeAd:5}}Improves efficiency Adopting a data-driven model helps you work efficiently, save money and ensure business success. For instance, using a DDOM, a delivery company can understand the route data to find the fastest delivery methods. This helps them save on fuel costs, deliver faster and run their operations smoothly. Ensures effective performance monitoring The DDOM system accurately tracks your performance so you can identify areas for improvement and see if you are meeting your goals. For example, an online store that checks website traffic data can see how many visitors buy things, leave the site quickly or interact with the site, helping you improve the website. Gives you a competitive edge When you use data to understand trends and plan, you stay ahead of your competition. For example, a marketing company that watches competitors' social media ads and what people think can adjust their strategies, making their marketing more effective. Enhances your customer experience Understanding what customers like and tailoring services to suit them increases satisfaction and loyalty. For instance, a hotel that listens to guest feedback and booking patterns can offer personalized experiences and special deals and build lasting relationships. Data helps you develop new products, grow your customer base and expand in a competitive market. For example, a new tech company studies customers' needs and market trends to add new features or technologies, increasing its customer base. Case study: How did Contenstack improve Mapped's customer experience? Mapped, an AI-powered data infrastructure platform for IoT, partnered with Contentstack for a content management system (CMS) to manage their marketing and customer website. Using Contentstack's user-friendly interface and API-first structure, Mapped improved its customer experience. The team developed a custom solution for interactive documentation based on the data collected, enhancing user engagement.  Contentstack's SaaS model provided Mapped with a reliable, scalable cloud-based service. Bruno Genaro, Senior Software Engineer at Mapped, said:  “The main difference I see between Contentstack and other CMSes I’ve worked with is the performance, definitely. It’s so fast.” You can read the complete case study here.  As Contentstack uses the API-first approach, you can integrate Google Analytics into the CMS to track and analyze customer-related data. Using the data, you improve your customer experiences by delivering personalized marketing campaigns and products. Strategies for implementing a data-driven operating model With data and analytics promising businesses to deliver seamless customer experience, understanding the strategies to implement a DDOM is critical to business success. Choose the right data Understanding which data is most important for your business goals helps you achieve them. This ensures you use data based on your business needs, helps you make smart decisions and analyzes your data. Focusing on the right data gives you a panoramic and granular overview of your business environment. You are more confident in making decisions based on data-backed information that directly supports your goals. Choosing the right data allows you to see what was previously invisible, improving your strategy, business environment and customer experience.  Find ways to integrate your data Your customer’s and company’s data is probably scattered around every department, from marketing to information technology. Examine the customer journey stages to integrate your data into your business strategy and create an effective data-driven operating model. Examining your customer’s journey uncovers important business questions that otherwise would have gone unnoticed. It helps you determine which key performance indicators (KPIs) to track to find answers to all your questions.  Working closely with the IT department ensures you connect the data with the KPIs. This collaboration helps you focus on using data to make decisions. You reap maximum results from your data and share it across different departments. {{nativeAd:7}}Promote data culture It's important to create a culture where everyone values data to make decisions. It's not just about having the data in hand. Every team member needs to know why making smart decisions is important. Teaching your team how to understand, analyze and use data helps you create an effective DDOM. You facilitate a cultural shift by encouraging an environment where data literacy is a priority. Use advanced analytics and technology Use advanced data analytical tools to examine and understand your data. These modern technologies help you find important details more quickly. Most analytics tools help you guess future trends, allowing you to plan and make smart choices. Making these tools a part of your tech stack improves your ability to make sense of complex data, giving you an edge over competitors. Ensure data quality and governance Setting up strict rules on data handling and checking it regularly ensures your data is accurate, consistent, and safe. Maintaining high-quality data helps you get the most out of using data to drive success, ensuring that every piece of information is valuable. Measure and refine Measure the outcome against your KPIs to ensure the success of your data-driven initiatives. Doing so helps you gather valuable insights to refine and adjust your strategies. This process aligns your overarching business goals with your data strategy, ensuring your approach remains flexible enough to adapt to market changes.  Proactively using business processes and data to build your business strategy helps you achieve all your objectives and anticipate future trends and challenges. FAQs What exactly is the data-driven organization operating model? DDOM is a business structure where decisions are influenced by data analysis and interpretation of data operating models rather than intuition or personal experience. How do data-driven operations impact a business? Businesses can smoother their operations by focusing on data collection, keeping customers happier and developing new ideas. This approach helps businesses make smarter choices and build a culture of continuous improvement. In what ways do traditional business models differ from data-driven business models? While traditional businesses make decisions based on what’s worked in the past or what feels right, data-driven businesses use data to gain meaningful insights that guide their moves. This means always tracking customers' behavior and the latest market trends. Learn more In the data-centric business world, the data-driven operating model is no longer a choice; it's necessary. Use it to grow your business.  Do you want to change your business with DDOM? Request a free demo today and start your path to being great with data.

May 16, 2024 | 5 min. read

Optimizing DXP functionality in a composable setting

Highlights You’ll learn how to optimize your DXP in a composable environment Strategic integration: Integrate modular components that align with your goals Continuous testing: Monitor and test DXP performance to ensure they are aligned Data-driven decisions: Leverage DXP analytics to guide optimization efforts A composable DXP offers the flexibility and scalability needed for a fast-paced digital world. Start your composable journey to enjoy all the benefits. Keep reading to learn more! The need for a more engaged and personalized digital experience validates the whole idea of digital experience platforms (DXPs). With composable architectures, DXPs can do so much more. Despite that, many organizations still rely on monolithic DXPs.  So, what are the arguments for a composable DXP? First, it gives you technology freedom—you are not trapped within a vendor’s ecosystem. It is also flexible and scalable, improving your agility and enhancing omnichannel experiences. But none of that would be possible without taking the right steps to manage the DXP. Developing a strategic approach to DXP management Managing and optimizing your DXP requires that you focus on three main best practices, which are: Adopting an agile approach: This approach enables you to respond swiftly to market changes and new customer demands. Ensuring modularity: A modular design offers true independence. You can develop, deploy, and update components without overhauling the entire system. Focusing on interoperability: This focuses on managing DXP integration, ensuring that modules work well together and share data seamlessly. DXP maintenance strategies DXP maintenance is a vital part of your digital strategy as it helps you maintain optimum performance consistently. Implement regular updates: With the speed of innovation and change today, you want to be on top of technology, industry trends, and security issues. That way, you can adapt or optimize the DXP based on real-time data. Monitor and optimize performance: Tracking performance allows you to know how well the DXP is working to deliver your business goals. That also enables you to optimize it for better performance. Backup data and create recovery plans: Having a data backup and recovery plan allows you to minimize losses and reinstate the system to its previous state in the case of a security attack. Perform regular security audits: You must always check to ensure that your security and compliance are up to date. That will protect your business and customer data against potential compromise. Aligning business goals with DXP capabilities You can manage your DXP to perform better by understanding its capabilities and aligning it with your business strategy. You can also create business and IT alignment that enables you to deliver on your goals. When your business goals are aligned with DXP capabilities, it becomes easier to adapt to market conditions. You select and integrate the tech stacks that are most relevant to your business logic and focus on specific vendors whose products and services align with your goals. DXP Integration You can also manage a composable DXP by integrating it with third-party solutions that extend its functionality. Composable DXPs are built on the API-first principle with headless components that promote seamless integration. The shift from monolithic to composable DXP solutions Composable DXPs are getting more popular because they address the typical challenges that monolithic DXPs present. A McKinsey study stated that 71% of customers expect brands to personalize their interactions across all channels.  That prompts the need for content personalization and omnichannel experiences, and monolithic DXPs struggle to do that. Also, an all-in-one, built-in solution is only good for basic use cases. They often lack extended features, which hinders their performance and limits their flexibility and resilience.  That creates a problem for businesses. If a service goes down in a monolithic architecture, the entire application goes down with it. Businesses cannot afford to experience a site crash because of an issue in one endpoint. Composable DXPs address that. {{nativeAd:4}} The role of headless CMS and cloud-native solutions A headless CMS acts as a content repository. It is a back-end-only system, allowing it to work with any front-end framework. A headless content management system allows you to push content to all digital channels. It supports customized content and omnichannel experiences. Cloud-native solutions offer the benefits of cloud. They are resilient, dynamic and elastic. So, you can scale up or down depending on demand or spikes in traffic. You can also develop, test, and deploy faster, which leads to faster updates and new features. Building a scalable composable DXP The point of building scalable systems is to ensure that digital platforms have elastic capabilities that can accommodate business growth and expansion.  Implement microservices architecture: Microservices allow you to scale any module based on its demands. They also support rapid iteration, resilience, and fault isolation and allow you to build DXP modules with any programming language.  Tech stack integration: The DXP must be able to adapt to new technologies; that is what makes it scalable. Integrating the right tech stacks improves DXP core features, which enhances your ability to scale your operations. DXP Maintenance: As stated, this could range from security audits to regular updates, data backups, and monitoring, all of which help you maintain a functional DXP. Leverage API token strategies: API token strategies manage authentication tokens, which enable you to control API access. That adds extra security, which is vital for a scalable system.  Implementing effective user and content management strategies Effective user management within a composable DXP ensures engaging and personalized experiences. Content management systems enable digital marketers to manage and deliver digital content across multiple channels with speed and efficiency. {{nativeAd:9}} Future-proofing your DXP with composable technology A composable DXP helps you deal with today's digital experience needs and positions you to succeed in the future.  Thanks to its microservices architecture, API-first design, cloud-native solutions, and headless components, you can plug and play any new technology. You can also deliver content to multiple devices, be it social media, mobile apps, AR/VR, or any emerging technology. Ensure you choose the right platform and stick to the MACH principle to future-proof your DXP. Case studies Chronodrive Chronodrive's legacy system struggled with an increase in demand. Worst still, it was hosted offside, which meant they did not have full control. By opting for Contentstack's composable DXP, they took control of their digital experience, reduced content update time by 30% and increased mobile app traffic by 16%. Hear from Celine Nabais Vicente. "The way Contentstack has transformed our organization is spectacular. Can you imagine that before, our team had to be in the office - every day - at 6 am to ensure that content could be published and available to customers by 8:30 am? Today, the work is strategically planned and can be easily adapted to customers according to their region, for example, for targeted promotional operations. The platform is agile and responsive, enabling us to react quickly to unexpected circumstances." Read more about how Chronodrive transformed its content publishing through Contentstack's composable DXP. Richie Bros As demands increased, development work also increased, but Richie Bros needed a solution to align the development team and digital marketers. Contentstack's composable DXP solved the problem and helped align IT and business. According to Michael Harker, Director of Product, "It's now extremely easy for the marketing team to go and change content, and that immediately flows to the website without needing any technical assistance." Read more about how Ritchie Bros freed up developers with a composable DXP. FAQ section What is a DXP? A digital experience platform (DXP) is a software platform that allows you to manage, optimize, create and deliver cohesive digital experiences across various digital touchpoints. How can companies adapt their DXP to changing market conditions? One reliable way they can adapt their DXP is to switch to a composable architecture. The modular design will enable them to deliver faster updates and integrate new digital solutions in response to market shifts. Why is tech stack flexibility important in DXP management? Tech stack flexibility allows you to integrate other systems and technologies. It gives you more control—so you can source digital solutions or third-party services from any vendor of choice. Doing that enables you to incorporate only technologies that optimize the DXP. How can businesses align their DXP with their strategic goals? Businesses can align their DXP with strategic goals by understanding the features of the DXP and the components that support their goals. They must also integrate the right tools and third-party services that support their strategic goals. What are the key components of a scalable composable DXP? A scalable composable DXP is built on microservices, API-first principles, cloud-native solutions, and a headless tech. Learn more A composable DXP sets you up for growth and sustainable success, and maintaining it sets you up for continued and sustainable growth. However, if you are yet to switch to a composable DXP, you could be missing out on so much value. Consider the difficulties with personalization, scaling, and flexibility, all of which come with a monolithic DXP. These issues could stop you from achieving your business goals. But there is a way out. Contentstack offers a MACH-compliant digital experience platform that delivers on its promise. You get to enjoy true agility, vendor consolidation, and tech stack flexibility. Request a free demo to get started today.

May 10, 2024 | 7 min. read

Amplify the impact: Hiring a marketing operations manager

Highlights You’ll learn about: The skills of a marketing operations manager: Data analytics skills Skills in marketing automation tools Strong project management skills Leadership, strategic thinking Compliance understanding and communication skills The structural importance of a marketing operations team: Process efficiency and technology integration Cross-functional collaboration Performance measurement for continuous growth Are you ready to optimize your marketing operations? Hire a skilled marketing operations manager to increase your business performance. Keep reading to learn more! Your company needs a strong marketing strategy to reach its target audience, communicate with them and drive sales. But how do you execute a marketing strategy, if you’re already struggling with various marketing issues? Modern-day businesses that rely on technology cannot work without an experienced marketing operations team.  This team manages your marketing, data and technology as an integrated process. They use their creativity, marketing and technical knowledge to manage your marketing technology. Did you know that 93% of B2B marketers say the marketing operations function is important to deliver digital transformation? That’s why you need a marketing operations manager. These managers improve communication between your company and the customer and ensure that your marketing initiatives generate value. But what do marketing operations managers do and how do they impact your business performance? Read on to explore. What is a marketing operations manager? Marketing operations managers develop strategies to keep their marketing department moving forward. They execute and optimize marketing strategies for the business. As managers, they analyze marketing data and processes to streamline their workflow and improve business performance. By bridging the gap between marketing and other departments, they align your marketing efforts with business objectives. For example, collaboration with the product team is crucial during a new product launch. If the marketing team members fail to provide the product specifications, the team cannot deliver the results. The absence of the correct details lowers the team’s ability to create a successful and market-ready product. A marketing operations manager maintains and manages: Marketing automation Email marketing Advertising Marketing analytics User testing They perform duties and maintain your martech stack. Using the data collected, they look for ways to improve their processes and strategies.  An experienced and senior marketing operations manager reduces any issues in your business. Using the data collected, they make better business decisions and help your other departments perform better work. These managers use data-driven marketing and project management principles to deliver superior experiences and complete projects.  Some marketing operations manager responsibilities are: Integrating technologies into the marketing processes Managing the content management system (CMS) and the customer relationship management (CRM) Managing your business’s analytics and performance Ensuring the spending aligns with your marketing budget Conducting market research and analyzing competitors  Training and mentoring marketing staff on various technologies and tools Ensuring compliance with data privacy laws like CCPA and GDPR Collecting, analyzing and interpreting data to make informed decisions and optimize marketing strategies {{nativeAd:3}} When does your business need a marketing operations manager? While your business benefits from a marketing operations manager, identifying the right moment can help your business become more efficient. In the following circumstances, your marketing team needs a manager: Increased complexity As your marketing activities scale, they become complex. That’s when you need a dedicated manager because they ensure smooth business operations. Tech integration If you want to adopt new marketing technologies like a headless CMS, a manager can oversee the seamless integration and optimize its usage to increase business efficiency. How has Freeletics integrated CMS for flexibility and future growth? Freeletics's limited CMS capabilities for publishing blogs prompted the engineering team to seek alternatives. Freeletics chose Contentstack as its new headless CMS for its flexibility and features, which improved efficiency. With help from raw engineering, they migrated over 6,000 pages in three weeks. This made Contentstack the core of Freeletics' operations. The transition: Enhanced content management process Simplified the translation process Decreased publication and translation times Increased developer's productivity by 58% Reduced costs by 60%. After using Contentstack, Christie L. Cleveland-Callanan, Senior Product Manager at Freeletics, said: “Contentstack is providing optimization and growth to help us attain our complex and far-reaching vision and we’re on track to achieve it. It makes it easier for us to do our jobs, reach our goals and experiment.” Read the case study here. Unused automation If your company uses different automation solutions but is facing certain issues, you need a specialist. Marketing operations streamline your tools to ensure everyone in the company benefits.  Data-driven decision-making A manager analyzes and interprets data to make informed decisions if your business uses data to create marketing strategies. You may struggle to make sense of your data, so invest in a marketing professional. These managers gather and analyze data from your sales, customer service, information technology (IT) and other departments. Cross-department coordination When marketing and sales teams are involved, a manager aligns, collaborates and ensures efficient workflow. If your marketing and sales department often reaches a crossroads, a manager reduces conflict and improves communication. Performance optimization A marketing operations manager's expertise proves invaluable for improving marketing efficiency, tracking ROI and using strategic campaigns. Skills of a marketing operations manager A successful marketing operations manager needs these skills: Data analytics skills These skills allow marketing ops managers to collect, analyze and interpret data. Experience with data analytics helps them make data-backed decisions, understand customer trends and adjust marketing strategies. Knowledge of marketing automation tools Knowledge of the latest marketing automation tools is essential to fulfilling all their job duties. These tools include: Email marketing Social media management Customer relationship management (CRM) Marketing analytics. Strong project management skills For marketing projects to succeed, marketing operations managers need a project management plan. This plan ensures they deliver projects within a budget and on time. These managers use their organizational, time management and communication skills to coordinate teams and departments. Leadership and strategic thinking Good managers lead by example. Managers with strong leadership qualities guide their teams toward achieving common goals. They work together and come up with new ideas. These managers plan long-term marketing strategies and adjust them as needed. Understanding compliance and privacy regulations Companies prefer managers with strong knowledge of compliance and data privacy laws, including GDPR and CCPA. This ensures the security of customer and business data. Communication skills The role demands excellent oral and written communication skills. Managers use these skills to work with teams, colleagues, stakeholders and outside partners. Good communication skills help them: Develop plans Share project progress Gain valuable information to reach marketing goals Adaptable and problem-solving abilities Marketing strategies that worked well a few months ago may not work as well just a month later. This shows how the marketing industry is always changing. Companies prefer managers who are adaptable and can overcome every challenge. What is the structural importance of a marketing operations team? You cannot work alone in marketing. You need a marketing operations team to grow your business and provide a seamless customer experience. Process efficiency The team streamlines your business processes, ensuring you execute your campaigns and increase its reach. Technology integration Marketing operations teams integrate marketing technologies to enhance business productivity and performance. Cross-functional collaboration By ensuring collaboration between marketing, sales, and other departments, these managers ensure that your goals align with the company's objectives. Performance measurement The team tracks and analyzes these key performance metrics: Assess the campaign's effectiveness Identify areas for improvement Ensure continuous growth. How marketing operations manager impact business performance Marketing operations drive your strategy to success and ensure sales contribute to your business performance. Here’s how marketing operations brings a welcome change to your business: Helps you develop an effective data strategy Data is the king, queen and everything for your marketing efforts. Marketing operations provide data you can use to assess the effectiveness of your marketing tactics. Formulating a data strategy aids in attaining the targeted revenue objectives. You can make data-backed business decisions and improve your marketing campaign. Automates processes to increase efficiency and save time Marketing operations managers choose the best tools that align with their business needs. For example, they use tools for email marketing, marketing analytics and social media marketing. These tools remove manual day-to-day operations and streamline the business workflow.  Marketing automation improves your customer experience. It connects your marketing efforts with customer interactions. Using platforms like Contentstack, you deliver personalized customer interactions and increase customer engagement.  {{nativeAd:9}}Ensures a customer-oriented business approach By analyzing data and insights, marketing operations can map the customer journey to create strategies that meet their needs. Data segmentation and targeting enable personalized marketing efforts that resonate with customers. Marketing ops ensure that all marketing channels are consistent to create a smooth customer experience.  Align campaigns to support the business Marketing operations work by aligning campaign goals with business objectives. Data analytics ensures that you create personalized campaigns to meet business needs. The marketing operations manager: Integrate your campaigns into your business strategy by collaborating with different departments. Tracks campaign performance metrics to assess impact Identifies areas for improvement Optimizes strategies for better business support FAQs What do marketing operations managers do? A marketing operations manager supervises and optimizes business processes and technologies. It maintains the effectiveness of your marketing operations strategy. They enhance the effectiveness and ROI of your marketing campaign by: Simplifying marketing approaches Controlling marketing resources Assessing performance data to enhance effectiveness and ROI. What is the difference between an operation manager and a marketing manager? The operation manager fine-tunes your internal operations, increasing your business efficiency. But, a marketing manager designs and executes strategies to promote products or services, interact with customers and increase sales. What does a go-to-market operations manager do? A go-to-market operations manager plans and executes strategies for launching new products or services. They work with various departments to achieve the desired marketing reach and sales impact. What is marketing operations? Marketing operations optimize your marketing processes, technology and strategies. They manage marketing resources, analyze performance data and install tools and practices to enhance marketing efforts. Learn more The role of a marketing operations manager drives modern marketing success. They help you make data-backed decisions, ensure business efficiency and increase customer experience. Experienced managers can take your business from ground zero to the highest level. If you want to understand why every company needs a marketing operations manager, request a free demo.

May 09, 2024 | 7 min. read

The power of data analytics to improve customer experience

Highlights You’ll learn how data analytics improves customer experiences: Helps you understand customer behavior: Data reveals preferences and trends Personalized experiences: Tailoring interactions to meet unique needs Targeted marketing: Precise audience segmentation boosts engagement Product development: Helps you innovate based on feedback and trends Companies using data analytics see increased customer satisfaction, loyalty and business growth. Keep reading to learn more! In every marketing activity, whether it's product design and marketing or customer support, you create everything to achieve one goal—customer experience. Still, a large number of companies forget to collect customer data for analytics. For this reason, data analytics should be part of improving customer experience. Data analytics helps you: Better understand your customers Predict their future actions Develop superior products Companies focusing on customer analytics report 115% higher ROI and 93% higher profits, so analyzing customer data can help you drive business growth.  But how can you use data analytics to improve your customer experience? Data helps you develop features, buy products or choose services based on your customers' needs. With data, you make intelligent decisions about which communication medium to use and at what time. You also provide personalized services that improve customer loyalty and customer experience. Read on to identify how to use data analytics to improve customer experience.  How can data analytics improve your customer experience Many marketers believe data analytics is about crunching numbers and has nothing to do with customer experience. Here's how it improves your customer experience: Helping you understand your customer behavior Analytics tells you the types of tools you need and how customers interact with your offerings. You can use these tools to improve customer loyalty and engagement. Identifying patterns and trends creates interactions that connect with each customer. The data-driven insights predict how a business change affects your customer experience. Data analytics predict how a business change affects your customer experience. Improving customer satisfaction Going into detailed analytics helps you create personalized customer experiences. The data-oriented strategy ensures that each customer interaction brings value. You will have a better understanding of your customer's problems. Based on these problems, change and improve your products, messages and services. Customers who know you value them feel a stronger emotional connection with your brand. You enjoy greater loyalty and customers are ready to spread positive word-of-mouth about your brand. Offering personalization sets a new benchmark in exceptional customer experience and engagement. {{nativeAd:5}} Targeting the right customer Optimizing customer experiences and maximizing customer satisfaction scores hinges on precise targeting. Using data analytics, you use extensive consumer data to pinpoint specific segments that respond to your brand. Concentrating on these high-value segments allows you to customize their marketing strategies and product offerings. This approach saves resources and ensures that messaging and products resonate with the needs of the right audience.  With advanced customer segmentation and targeting, adopting a more streamlined and focused customer engagement strategy becomes easier. Targeting the right customers increases conversion rates and customer loyalty.  Increasing customer retention Using advanced algorithms and predictive analytics, you can better understand customer preferences and future behaviors. Being prepared helps you create proactive strategies that increase customer retention and enhance their journey. Predicting what customers want next ensures you are always one step ahead. Improving product development  Implementing performance metrics in product development helps you stay ahead of the competition. Understanding customer feedback, buying trends and how people use your products and services helps you identify what is missing. The more features you develop and add, the better equipped your products will be to meet your customers' needs. Data-driven decisions will remove guesswork from your business. As you always improve based on real feedback, you move one step closer to your customers. This turns product development into an ongoing conversation with your customers. As a result, you keep your processes and products as up-to-date and customer-focused as possible. How is data analytics changing content management? Companies use data analytics to decide their brand’s sales and marketing strategies. Your business grows when data analytics is intertwined with your content creation and management capabilities. That’s why companies are using headless content management systems (CMS). With headless CMS like Contentstack, you include data analytics in every part of your content lifecycle.  Imagine a workflow where data-driven insights support creating, refining, publishing and repurposing valuable content assets. Sharing these valuable insights and meaningful content increases your customer experience. The headless CMS decouples content creation from publication, helping your content team create compelling narratives and fine-tune them for various channels and audiences. As the headless approach uses an API-first approach, you integrate Google Analytics in your CMS to track essential customer-related data. You can analyze this data to create fruitful and successful marketing campaigns. Case study: How did Contentstack help Mapped improve its customer experience? Mapped, an AI-powered data infrastructure platform for IoT, wanted a content management solution (CMS) to create and maintain their marketing and customer sites. They chose Contentstack for its ease of use and ability to launch Mapped's customer experience. Contentstack's user-friendly interface and API-first approach allowed a small team to manage Mapped and the customer console. With Contentstack, Mapped developed interactive documentation using custom solutions, enhancing customer experience. Opting for Contentstack's SaaS model provided Mapped with a reliable, scalable service, resulting in fast page loading, interactive documentation and high-performing sites. After using Contentstack, Bruno Genaro, Senior Software Engineer at Mapped, said: “The main difference I see between Contentstack and other CMSes I’ve worked with is the performance, definitely. It’s so fast.” You can read the complete case study here.  {{nativeAd:7}}How to integrate data analytics into your business Making data analytics a part of your business strategy requires a structured approach. Follow these steps: 1. Define clear goals and objectives Before going in-depth in data analytics, define clear goals and objectives. During this phase, you explore what outcomes you want to achieve through customer analytics, such as: Optimizing marketing campaigns Reducing churning rate Improving customer satisfaction Increasing retention Enhancing revenue Clear goals ensure that your analytics process focuses on achieving them. It also builds solutions that solve real-time challenges faced by customers. 2. Collect your data Collect your data from various sources to ensure you have all possible data. Focus on collecting data from various sources, such as: Website analytics Customer relationship management Social media interactions Customer transaction data You can store this data in a single location using cloud-based platforms. Collecting and storing data in one location makes it easier to analyze.  3. Invest in the right tools Select and invest in appropriate data analytics tools. Look for solutions that fulfill your data needs, offer real-time analytics capabilities and are scalable. This ensures the data is accurate and comprehensive, helping you cover the major insights. By doing so, you make informed decisions that drive success. 4. Ensure data quality and integration High-quality, integrated and historical data is the backbone of customer analytics. Using accurate and complete data leads to correct conclusions and effective decision-making. Clean your data to reduce duplicates and errors. Install processes to clean and verify your data from various sources, ensuring accuracy. Investing in data quality measures provides more reliable insights and better data-driven decision-making.  5. Track and iterate Track and review the outcomes of your analytics efforts against your objectives. Be prepared to adjust your strategies based on your data analysis. Monitoring and refining your data strategies ensure your initiatives align with changing market conditions.  Identifying pain points in data analytics Integrating data analytics into strategies offers these challenges: Data silos Lack of integration Skills deficit Lack of data privacy and security You can overcome these pain points by: Breaking down data silos Data silos reduce the chances of a unified view of the customer experience. To overcome this, you can adopt integrated data platforms that merge data from various sources. Enhancing data integration Integrating new analytics tools with existing IT infrastructure is a common challenge. Select a flexible, cloud-based solution. This will reduce data integration issues and ensure smooth data flows and is accessible. Addressing skills gap Skills gap in data analytics skills is another challenge. To overcome the skills gap issue: Provide training programs Invest in easy-to-use analytics tools Hire experienced data analysts Cultivating a partnership with analytics companies for more complex analytics poses a viable solution. Ensuring data privacy and security With data privacy laws like GDPR and CCPA becoming more stringent and governments levying hefty fines, the privacy and security of real time customer data have become necessary. To overcome the data security challenge: Use data governance and compliance protocols Update your data protection measures Provide training to employees Simplifying data interpretation While analyzing data is one aspect, data interpretation is another. Ensure all decision-makers can access and understand the insights obtained.  To simplify data interpretations, use data visualization tools and dashboards. Visualizing a large data set makes analyzing and deriving meaningful insights easier.  FAQs How does one leverage data analytics to improve customer experience? Data analytics provides insights into customers' behavior and likes and dislikes. Companies using data analytics provide seamless customer experiences and even meet customers' needs. What is the role of data in enhancing customer satisfaction and experience? Using appropriate data and customer experience analytics, you can track the customer’s journey, spot pain points and improve customer interactions. As a result, your customer satisfaction and loyalty will improve. How do you use predictive analytics to improve customer experience? Predictive analytics forecasts future customer behavior and preferences. The ability to predict the future provides customized experiences. How do you use data analytics in your customer service interactions? Data analytics in customer support helps you: Refine support methods Analyze customer interactions Customize interactions with customers Enhance customer satisfaction Improve service quality Resolve issues Learn more You provide seamless customer satisfaction and build loyalty using advanced data analytics techniques. It’s the right time to use data-driven strategies to create the experiences customers crave. Do you want to witness how data analytics improves your customer experiences? If you want to provide seamless customer satisfaction, request a free demo.

May 06, 2024 | 6 min. read

DXP integration in composable architecture: A comprehensive overview

Highlights You’ll learn all about DXP integration in composable architectures. Seamless connectivity: Integrates multiple systems and boosts user experiences Flexibility & scalability: Flexible DXP expands resources to adapt to business growth Rapid innovation: Allows you to deliver new features and solutions faster DXP integration offers flexibility, agility, and scalability, which enables you to innovate. Step into the future today. Request a free demo to see how it works. Keep reading to learn more! Businesses are racing to get ahead and stay ahead of their competitors, and many are opting for DXP integration in composable architectures. It is no surprise that Gartner believes that 80% of businesses that go composable will outpace their rivals.  Here is the thing. Composable architectures allow you to design and build DXPs by assembling modular DXP components that serve specific purposes. They are flexible and scalable, which makes them suitable for dealing with today’s dynamic nature of global business and technology. DXP integration and composable architecture DXP integration in composable architectures enables businesses to customize their technology stacks. You go from vendor dependence to technology agnostic and from monolithic to modular approach. It leads to agility and better user experiences. While a regular digital experience platform (DXP) offers integrated solutions to compose, manage, deliver, and optimize digital experiences, composability offers flexibility. What is a composable DXP? A composable DXP is a modular DXP that allows you to select and integrate tech solutions that address your business needs. It relies on APIs and a microservices architecture via a headless approach.  A composable DXP supports component reuse, which reduces cost and increases the speed of work. It is a distributed system approach that enhances agility, flexibility, and control as you select only solutions that serve your business needs. Benefits of a composable DXP A composable DXP offers many benefits, but here are a few. Customer-focused: With its advanced data analytics, you can deliver personalized experiences, and your digital marketers can optimize campaigns. Technology freedom: You have technology freedom. So, you can choose relevant solutions from any vendor of your choice. Better security: A problem or failure in one component does not affect the entire system. So, you can isolate and fix faults, which increases the system's resilience. Future-proof: You can always swap and integrate new features and tools via APIs. That allows you to adapt to market shifts and new trends. {{nativeAd:4}} Building a composable DXP The good thing about composable DXP is that you build it from the ground up. So, it is vital to go with solutions that support an API-first approach for seamless DXP integration. Also, focus only on solutions that align with your business goals. The essentials of building a composable DXP Modular architecture A modular architecture promotes seamless DXP integration, enabling you to create a flexible and scalable DXP. Microservices and third-party systems Microservices are an essential piece of the composable DXP puzzle. They allow you to integrate third-party systems, which extends the features of your DXP. API-first approach An API-first architecture ensures that DXP integration is smooth. It also allows your DXP to work with other services or tools. Cloud-native infrastructure Cloud-native technologies are dynamic. They allocate resources based on your needs. So, you can either scale up or down based on demand. They improve resilience and help you save costs. Headless CMS  A headless content management system separates the back-end content storage from the front-end presentation layer. It is essential for content creation and delivery to multiple channels. Security and compliance  The global average cost of data breaches was $4.45 million in 2023, as per IBM, and analysts expect that to grow by 15% in 2025. DXP security and compliance is how you keep things safe. Benefits of DXP integration into composable architectures Improved customer experience Integrating a DXP in composable architecture helps you deliver seamless integrations that facilitate smooth and cohesive digital experiences. Greater flexibility and scalability With DXP integration, you can increase flexibility, which enables you to implement changes and adapt to market shifts. It also improves your ability to scale in order to meet the complex and growing demands of customers. Best-of-breed technology You can select the most relevant, advanced, and suitable technologies available. You can always add new technologies based on data and market trends. That way, you keep the DXP up-to-date. Challenges and solutions in DXP integration Common challenges in DXP integration DXP integration offers some hurdles that you need to be aware of, such as: Complexity in integrations: DXPs often need existing systems like CRM, ERP, and CMS. These systems use different technologies that may be difficult to integrate. Problems from data silos: Different systems manage and store data in different ways, which leads to siloed data. This makes DXP integration difficult. Security and compliance: It is also difficult to ensure that multiple modules in the DXP comply with global and regional data laws and standards, such as GDPR and CCPA. Overcoming DXP integration challenges Here are three practical ways to deal with DXP integration issues. Adopt a robust integration strategy: A robust DXP integration strategy aligns business goals and technology, reducing the risks of complex integration. It improves data flows, which eliminate data silos. It also fosters user adoption, as there is a deliberate effort to train the team. Utilizing middleware: Using middleware in DXP integration helps to manage data flows. It also provides a standard interface for seamless interaction between disparate systems. It reduces complexity, which makes for more consistent data. Testing and quality assurance: Tracking the system is essential in DXP integration as it helps you identify issues before they impact the DXP. It ensures that the DXP works as it should for different situations and use cases. Continuous improvement tips for DXP integration Just as you deploy strategies to overcome DXP integration issues, it is also vital to watch the system and improve it. That would include regular software updates, user feedback integration, and regular training for the team.  These strategies keep the system robust and resilient, and you will have a capable development team to manage it. How to integrate DXP into composable architectures DXP integration requires planning as there are many variables to consider. But here are the three main steps. 1. Strategy development A successful DXP integration starts with developing an overarching strategy. Outline your: Business objectives Current digital maturity Technical and IT requirements Targets and expected outcomes  Communicating with relevant stakeholders is vital to get them on board. 2. Technical considerations Any DXP integration plan must also consider the status of the systems already in place. Evaluate your current system to know what you need to upgrade. Consider API design and security. Also, consider the role of microservices to break up the DXP functions into smaller, flexible units. 3. Testing and deployment After completing your DXP integration, you must test the system. That way, you know if or how it works. Ensure that the integrations are seamless and correct any issues you detect. Integrate DevOps practices and use container tools like Docker and Kubernetes for deployment. Also, layered security and compliance protocols should be established. {{nativeAd:10}} Case studies Emma Emma struggled to cope with their growth phase, as the system did not have the right integrations. Contentstack’s composable DXP and headless CMS solved the problems. It allowed them to implement DXP integration, which boosted integration with online stores and over 3,500 physical ones. Andreas Westendörpf said this about the digital transformation. "The beauty of headless commerce is that it not only delivers short-term results but also that it opens an elegant, logical long-term set of options for the future. This is what we have found with Contentstack and MACH-based technologies." Read more about Emma's omnichannel success via an API-first DXP. Waltz Health Waltz needed a DXP integration to merge product data, pricing and branded assets templates. Contentstack’s composable DXP offered that, which enabled them to integrate third-party services to boost patient care. Sunil Kripalani, the Chief Technology Officer, spoke about the changes. "The flexibility that's baked into Contentstack isn't just enabling our staff to work more efficiently, it's a true business enabler that's helping us consider new service offerings. Using APIs, we can pull in new data streams and create unique experiences for our provider partners, as well as within niche markets." Read more about Waltz Health's DXP integration success. FAQ section What does DXP stand for?  DXP stands for digital experience platform (DXP). It is a set of integrated technologies that allow you to compose, manage, deliver and optimize digital experiences. What is a composable DXP?  A composable DXP is a digital platform that allows you to integrate multiple modules based on your specific business needs using APIs and microservices. How does microservices architecture benefit DXP integration?  Microservices makes it easy for you to manage DXP integration, as each service is small and independent. It also improves system resilience, as an issue in one component does not affect the whole system. You can also fix, swap, or update components faster. Why is third-party system integration crucial for DXPs?  With third-party integrations, you can add more features and functions to the DXP. That enables you to adapt to new demands and also extend the research of the DXP.  What challenges might arise during DXP integration?  It is never easy to adapt to a new system. Hence, your team might struggle with that at first. A few of the new systems may also not be compatible, and you may experience some difficult technical issues. Learn more DXP integration into composable architectures drives digital excellence and works as a technical upgrade. With DXP integration, you increase speed, boost security, and enjoy the freedom to choose any solution from any vendor. DXP integration enables you to leverage all the benefits of APIs, microservices, and a headless system. That births a reliable, resilient, and agile DXP that allows you to reach your customers on all digital channels. Your customers deserve the best digital experiences you can offer. Start your composable journey to make it happen. Request a free demo today to get started.