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Unify customer data
Unlock real-time personalization for known and unknown users at scale
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Unlock content performance
Leverage real-time engagement data and audience insights for both known and unknown visitors.
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Personalization in real time
Segment audiences and activate data to drive high-performing cross-channel campaigns.
Contentstack Edge
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Combine the power of AI and no-code automation to reduce manual work, orchestrate processes and scale across systems.
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Unlock the power of your first-party data with real-time activation, making it easy to unify, segment and derive insights.
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Create tailored experiences with unmatched ease and performance at any scale.
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Bring new ideas to life faster and at scale with our API-first, cloud-native headless CMS.
Real impact
Content + Data = Magic. Unleash the power of content and data for personalization with Contentstack and Lytics
Build and manage a real-time pipeline from all data sources for a single customer data source of truth. Move quickly with mobile and web SDKs, APIs, JS tag, monitoring, and alerting. Create and maintain your audience schema with AI capabilities; customize every aspect of your identity and data mapping — security, privacy and compliance by design.
Create and manage a unified identity strategy. Streamline data integration with Generative AI for effortless profile creation and unified customer views, simplifying data activation. Maintain profile health and accuracy automatically. Lytics’ proprietary Interest Engines, behavioral scores and models automatically enrich profiles with dozens of attributes.
You may have some questions Get the answers you’re looking for
Empower business users to access and use customer data. Create highly targeted user segments using any available data points. Automatically add behavioral scores to every profile, updated in real-time with each interaction. Improve decision-making by analyzing customer preferences with custom audience reports and content affinity insights.
Real-time profiles, segments, and activation enable real-time cross-channel engagement and retargeting. Lytics offers hundreds of connections to serve your existing MarTech stack, from advertising platforms to email service providers. Use your first-party data to build audiences suited for your ads, build lookalikes based on your target audience to target anonymous users, and leverage predictive targeting to re-engage visitors across channels strategically.
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