How Agent OS brings autonomy & intelligence into your content operations

The world is noisy with AI, but most of it feels generic and disconnected from the real, practical challenges your business faces every day. How do you move beyond the hype to find intelligence that understands your brand, your rules, and your workflows?

At ContentCon London, we announced Agent OS, a new intelligence layer that transforms Contentstack into a platform powered by autonomous, on-brand AI agents. These agents work for you 24/7, bringing autonomy and intelligence directly into your content operations.

But before Agent OS reaches general availability, there’s an important step: preparation. The teams that will see the fastest results are those who start laying the right foundation today — by setting up governance through Brand Kit and connecting audience data through the Audience Insights app. These two capabilities form the groundwork that will shape how your agents think, speak, and make decisions once Agent OS goes live.

The challenges Agent OS is designed to solve

Content teams today face a familiar set of problems: too many repetitive tasks, long handoffs between roles, and the constant challenge of keeping everything on-brand and up to date. Traditional workflows aren’t built for speed or scale.

Agent OS changes that by introducing a 24/7 team of AI agents that work alongside your team. Instead of being buried in manual updates, your people can focus on strategy and creativity — while agents handle the routine work.

Meet Polaris: Your platform-wide AI companion

Imagine having an assistant who knows everything about your content ecosystem. That’s Polaris. Available anywhere in the Contentstack platform, Polaris is a conversational AI companion designed to make your daily work faster and more intuitive.

Polaris can help you search for knowledge, answer questions, carry out tasks and even invoke other agents.

Instead of clicking through menus, you can simply ask Polaris:

• "Find all blog posts published last month that are missing a meta description."

• "Summarize this article into three key bullet points for a social media post."

• "Create a new product page using the standard template."

Polaris is the entry point to a more efficient way of working, reducing repetitive clicks and giving you back valuable time. But it’s just the beginning.

Go beyond assistance with your own custom agents

While Polaris is your generalist assistant, Agent OS empowers you to build a team of specialists: custom agents designed to handle your unique, repeatable workflows. Using our new Agent Builder, your team can create powerful agents by combining three simple things: a large language model, a set of instructions and access to specific tools.

These agents can be built for any role or task, acting as an autonomous extension of your team.

For example, you could build:

• Brand enforcer: An agent that automatically monitors entry publications to flag off-brand language, incorrect terminology, or an inconsistent tone of voice.
• Content updater: An agent that finds and replaces every instance of an old product name or outdated legal disclaimer across your entire content repository.
• Broken link checker: An agent that proactively crawls your published content, finds dead links, and either reports them or suggests a replacement.
• Blog summarizer: This agent generates short recaps of new posts for newsletters or social.
• Audience Insights agent: Analyzes real-time performance data and recommends high-impact content opportunities.

Governance first: AI that’s always on-brand

Power is nothing without control. That’s why Agent OS is governed by Brand Kit — your central hub for defining voice, tone, terminology, and contextual knowledge.

By setting up Brand Kit today, you ensure every output from Polaris and your future agents is aligned and consistent from day one. Pairing Brand Kit with the Audience Insights app gives your agents both the guardrails and the data they need to make smart, brand-safe decisions automatically.

Together, they’re the scaffolding for an intelligent, governed, and truly enterprise-ready AI ecosystem.

This is just the beginning

Agent OS represents a fundamental shift in how content operations work — moving from manual repetition to an autonomous, intelligent system that scales with your business.

Start preparing now by setting up Brand Kit, connecting Audience Insights, and exploring how Polaris can simplify your team’s day-to-day work. These steps will ensure that when Agent OS goes GA, your organization is ready to hit the ground running.

See what’s next

Want to see it for yourself? Join our live small group demo on October 23rd, where we’ll walk through Polaris, show you how to build a custom agent in minutes and explore real-world use cases. To stay informed on all our product updates, visit the Contentstack Pulse page.