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MACH Alliance

The composable enterprise

Contentstack is a founding member of the MACH Alliance, an independent non-profit organization that helps enterprises understand, select, and evolve with best-of-breed technologies—and finally leave expensive, slow “monoliths” behind.

MACH, Explained.

The MACH Mandate

MACH (Microservices, API-first, Cloud-native SaaS, and Headless) is a set of principles behind futureproof best-of-breed software. Agile, nimble, always up-to-date technology that you can add, replace, and stack together for your evolving business and customer experience: that’s what you get with MACH tech.



Individual functionalities that are independently developed and managed to create solutions that are lightweight and always evolving.



All functionality is exposed via API, from the ground up, for efficient integration with your tools and technologies.


Cloud-Native SaaS

Software that’s always up-to-date and scales to fit your business needs. No more upgrades!



Front-end presentation is decoupled from back-end logic, which means nothing stands between your software and any channel that you want to use it in.

Contentstack: MACH from the Ground Up


Natively built with modern development tools and frameworks, our highly flexible headless technology is agnostic to programming language, architecture, and framework. Designed to easily integrate, our technology is simple to add in and combine with your stack.

Built to Innovate

We serve enterprises in every industry, and count among them happy developers and content editors. That’s because our platform is built to handle enterprise-scale content needs with user-first design. Plus, there’s above-and-beyond support for every business

Channel Agnostic

Our solution is built to quickly power new customer touchpoints. Create content experiences on any channel - whether one you have now, like a website or app, or one you might use in the future, like a store display or a VR experience. Data, content, and logic can be shared across channels for a consistent experience.

API Orchestration / Back End for the Front End

An API gateway that coordinates the experience services. This is the logic layer that determines what information will be given to the user. Usually fully owned by the enterprise.

MACH Experience Technologies

Agile, flexible tools that focus on the external user experience. Loosely coupled, these tools pull in information and adapt their output to changing situations.

Business Data and Processes

Tools that focus on data and processes of the internal business. They prioritize consistency over agility and do not need to be as flexible as the experience technologies. How they integrate with and push information to MACH solutions is a way to differentiate the customer experience.

Break the Replatform Cycle

We Help Our Customers Go MACH

With our dual directives of superior technology and award-winning customer support, Contentstack helps many global enterprises make the move to best-of-breed agile technology.

Director of Digital Technologies, Luxury Consumer Brand, UK

"Part of the reason we went for this architectural pattern is that we don’t want to ever go through a major replatforming again. If a few years down the line, something emerges that is far and above what we have, we want to be able to adopt it without the barriers of the past."

Tom Morgan, Director of Digital, The Spectator

"We’re going to be the first UK publisher to be doing headless at this scale. You can’t do that without an understanding from your solution partner that it’s more than just a software-as-service relationship. It’s a deeper part of the journey."

The Best Decision

"Contentstack has revolutionized the way we approach our digital sites and CMS, it has given us unlimited flexibility and possibilities, and has increased our speed to production by over 150%. Their customer service and product support never disappoints, the continuous enhancements and their attention to customer feedback are huge benefits and makes you feel like your opinion really matters."

Transforming the digital experience

"Contentstack is a central part of our new digital stack. It is going to play a huge role in transform the digital experience we offer our customers. The speed and flexibility of the product saves a huge amount of time. The support, speed of response on our queries and the willingness to listen is second to none and better than anything else I have experienced in software."

Catalysts for MACH

Part of the value of Contentstack’s Catalysts partner program is operationalizing MACH. We are aligning with the most complementary MACH-certified technologies and service providers to offer strategic integrations, guidance, and implementation services.

Our industry-leading technical catalysts are the perfect complement to your MACH technology stack.

Our service provider catalysts support enterprises in going MACH as a matter of course, with years of experience accelerating digital projects.