Tracking pixel
A tracking pixel is a transparent, 1x1 [pixel] image embedded in emails and websites. Tracking pixels is used to collect data about user behavior, such as email opens or website visits, providing valuable insights for digital marketing and website analytics.
Products
![Product Icons [dark mode only].svg](https://images.contentstack.io/v3/assets/blt77d44a06c81b1730/blt365e498378090172/68ad7874d17dc42a86557360/Product_Icons_[dark_mode_only].svg){kind=icon}
Technology & solutions
Ryte
A tracking pixel is an HTML code snippet that is loaded when a user visits a website or opens an email. It is useful for tracking user behavior and conversions.
Digital Marketer
Odds are you've heard the word “pixel” thrown around a lot, usually without any context as to what it is. So we have put together a short explanation as to what exactly a tracking pixel is.
Cookiepro
A tracking pixel is used to track user behavior, site conversions, web traffic, and other metrics similar to a cookie.