Lifetime value

Lifetime Value, often abbreviated as LTV, is a metric that predicts the total revenue a business can expect from a customer throughout their customer lifecycle. It helps companies focus on long-term customer engagement and profitability rather than short-term gains.

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Lifetime value

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Do you know what LTV is? Learn everything about lifetime value, including LTV meaning, how to calculate LTV and why is lifetime value more important than other metrics.

Wikipedia

Explore the importance of customer lifetime value (CLV) in marketing. CLV is a prediction of net profit from a customer relationship, guiding firms to focus on long-term relationship health over short-term profits. It's an upper limit on spending for new customer acquisition and a key element in marketing mix modeling. Understand how CLV shapes managerial decisions and quantifies the monetary value of a customer relationship.

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