Business to consumer (B2C)
Business-to-consumer or B2C, refers to the process where businesses sell products or services directly to individual consumers. This model is characterized by shorter sales cycles, larger target markets, and direct marketing tactics to attract and retain end-users.
Products
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Technology & solutions
Investopedia
Business-to-consumer (B2C) is a digital sales model in which products and services are sold between a company and consumer, or two consumers.
Techtarget
Business-to-consumer (B2C) is an e-commerce business model. Learn the different types of B2C models, how they work and what their benefits are.
Harvard Business Review
Business-to-consumer (B2C) is a commerce model where businesses sell products and services directly to consumers, often online. Learn about B2C in this post.