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Content Courier May 2023
May 24, 2023
The buzz around AI is still going strong, so this month we take a deeper dive into the topic with a post about different types of AI and how your business can use them.
By now you’ve heard that composable is the future of digital experiences — but did you know some so-called composable platforms aren’t what they seem? Read on to find out how to spot a composable poseur.
One place you won’t find composable poseurs? ContentCon, our annual conference held earlier this month. If you missed it, you can find videos of all the great keynotes here.
Keep reading for more tech tips and game-changing strategies for your enterprise.
Sincerely,
The Contentstack Team
Forrester: Contentstack delivers 295% ROI
Curious about whether switching to a headless CMS will pay off for your business? Contentstack recently partnered with Forrester Research in a study that showed an ROI of 295% from cost savings and increased revenue after switching to a headless platform. Learn more about the report in our new e-book, “The Total Economic Impact™ of the Contentstack Headless CMS Platform.”
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5 ways AI tools can help you create content
Read this blog post to learn about different types of generative AI and how content creators use them to generate different types of content such as text, pictures, sound, video and personalized suggestions.
Read the blog
How to spot a composable poseur
As more organizations switch to composable digital experience platforms, more composable DXP offerings have appeared, including some that aren’t truly composable. In this article, we’ll show you how to avoid what we call composable poseurs.
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Why digital-first marketing starts with a composable DXP
Watch this episode of “Contentstack LIVE” to learn what CMO Susan Beermann says are the critical ingredients that make it possible to adopt a digital-first marketing strategy.
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How to implement personalization in a composable DXP
Personalization is an essential aspect of modern marketing that delivers improved customer engagement, loyalty and higher conversion rates. In this blog post, we explore the benefits of personalization and practical tips for implementing personalization in a composable DXP.
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See what’s new, what’s ahead in our new blog series
Catch up on what’s new and what’s in store for Contentstack in our new blog series, Pulse. Each month we’ll share platform enhancements, roadmap updates and answers to frequently asked questions, plus a quarterly recap so you don’t miss a beat. See the blog for our spring recap.
Read the blogCheck out our upcoming events to connect with our team in person.
Contentstack Recommends
Tips from the C Suite: How marketing and sales can get along
In this episode of the “People Changing Enterprises” podcast, Contentstack CMO Susan Beermann and CRO Todd Rathje offer their perspective on how marketing and sales can play as one team. Listen to learn:
- How to speak the language of the C-suite
- How to forge connections at lightning speed
- The importance of “being a goldfish”
