Webinar | GetYourGuide Masterclass: The ROI of human-generated content

AI can churn out content at scale. Do brands still need human-generated content? GetYourGuide said yes, and their travel content series, The Explorer, has become a massive growth engine for their business. Join this masterclass to learn how originality drives long-term brand equity, how to prove its value to leadership, and how to use technology to scale human creativity without diluting its value.