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Stacks Not Suites: Driving a Winning eCommerce Strategy, Featuring Forrester

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COVID created 10 years worth of ecommerce growth in three months. And according to Forrester’s poll, unlike Black Friday behavior, many consumers won’t be switching back to physical shopping any time soon. It’s imperative to deliver more and more of your brand experience to your customers who are hesitant to return to your store.

In this webinar, guest speaker Joe Cicman of Forrester will discuss what’s driving the need for flexible technology in ecommerce, and explain the key to achieving the agility you need to create critical high-impact experiences

Access the webinar to learn:

  • The pros and cons of a stacks vs. suites approach
  • The importance of Microservices, API-first, Cloud-native, and Headless (MACH) technology
  • How to adopt a composable and flexible strategy that allows you to create engaging digital experiences.
  • How to prepare your organization for stack technology

Speakers

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Joe Cicman

Senior Analyst

Forrester

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Kelly Goetsch

CPO

commercetools

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Neha Sampat

CEO

Contentstack

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