Gartner®: CMOs: Use Generative AI for Personalization in B2B Demand Generation
Learn how marketing leaders can move beyond manual approaches to personalization and apply generative AI to orchestrate journeys, scale tailored content, and meet evolving buyer expectations.
Generative AI for personalization enables marketers to be:
- Precise and data-driven: Create targeted segments using firmographic, interaction and behavioral insights.
- Adaptive: Orchestrate personalized journeys with predictive lead scoring and next-best-action recommendations.
- Scalable: Atomize and amplify content to deliver tailored experiences across channels.
Source: Gartner
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— Gartner, CMOs: Use Generative AI for Personalization in B2B Demand Generation, by Upasna Chandna, Ankita Soni, Alan Lopez, 2 July 2025"B2B customers were 10% more likely to complete a purchase and twice as likely to purchase more than originally intended when digital interactions were personalized."
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