The Retail Marketing Personalization Roadmap: Building a Path to Higher Profitability

Retail is a competitive industry in which digitally-native upstarts and ever-tightening margins mean that the organization that falls behind may never get a chance to catch up. But there is a strategy any retailer can pursue to pave a clear path to profitability that doesn’t include racing to the bottom on price — or quality. That strategy is retail marketing personalization.

This ebook will explore the following topics – and more – in-depth:

• Why marketing personalization is the new path to retail profitability
• Actionable tactics anyone can take to implement retail marketing personalization
• How to develop a robust roadmap to take your personalization tactics from idea to implementation