What's inside the migration guide
Everything your team needs to plan and run the move:
- Discovery: Decide whether you're redesigning or replatforming, then lock in your goals, source of truth and deadlines.
- Content audit: Sort your content into three piles: remove, update or migrate as-is.
- Planning: Build your project plan, model your content and get your developers started in Contentstack Academy.
- Migration process: Migrate in a non-production environment, review sample content and test your integrations before you go live.
- AEM export tools: Export your AEM content as JSON and convert it to Contentstack's format with tools on GitHub.
- CLI import steps: Pick your region, log in and import your content with the Contentstack CLI.
- Troubleshooting: Fixes for common snags, from locale settings to DAM asset downloads.
Why teams move off of AEM
Adobe Experience Manager was built around page templates. Every new site, campaign or language adds another build, and simple page changes wait in a developer queue.
Contentstack gives marketers and developers an API-first, headless CMS powered by agentic AI that understands your content, brand and context at scale. Store content once and deliver it to any site, app or AI agent.
What you get with Contentstack:
- Visual Builder: Visual tools that let teams create content with speed and flexibility for any type of experience.
- Brand Kit: AI-generated content that follows your voice, your business knowledge and your rules.
- Agent OS: AI actions grounded in your content and brand guidelines.
- Roles, permissions and approval workflows: Route AI changes to a human before they go live.
Forrester Consulting interviewed four Contentstack customers and modeled the results for a composite organization. Over three years, the study found:
- 395% | ROI over three years
- 90% | Faster content publishing, with less developer dependency
- 650% | More campaigns launched annually with marketing-led publishing
- 70% | Higher developer productivity, freeing engineering for higher-value work
- 90% | Higher marketing team productivity through self-service workflows
— Head of digital products, travelWith Contentstack, now we're probably 90% quicker at publishing content. Website conversion was up around 35% compared to the previous site.
