Going Beyond ROI with Return on Experience (ROX)
An exploration of what return on experience (ROX) means, how to measure and grow it, and more—for enterprise marketing leaders, content managers, and other cutting-edge business influencers who are ready to think beyond traditional ROI to more modern metrics that help them deliver the experiences consumers crave.
This ebook will explore the following topics – and more – in-depth:
- Why it's time to look beyond return on investment (ROI)
- Defining ROX and why experience matters in the modern business environment
- How to measure ROX
- See ROX in action: The Miami HEAT