Going Beyond ROI with Return on Experience (ROX)

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An exploration of what return on experience (ROX) means, how to measure and grow it, and more—for enterprise marketing leaders, content managers, and other cutting-edge business influencers who are ready to think beyond traditional ROI to more modern metrics that help them deliver the experiences consumers crave.

This ebook will explore the following topics – and more – in-depth:

  • Why it's time to look beyond return on investment (ROI)
  • Defining ROX and why experience matters in the modern business environment
  • How to measure ROX
  • See ROX in action: The Miami HEAT
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