Retail research | Digital complexity: Thriving in unpredictable times
In this white paper, "Digital complexity: Thriving in unpredictable times", research shows that a majority of retail brands feel unprepared to accomplish their marketing goals thanks to rising digital complexity.
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The big picture: Brands are not prepared for growth.
Retail brands need to create and launch new campaigns at an increasingly accelerated rate. New research by Incisiv shows that most companies are struggling to keep up with the demands of the digital marketplace. Incisiv conducted a survey of over 350 companies across the US, the U.K., Germany and France and found that a vast majority of brands do not have the marketing platforms in place to enable them to meet their current business demands or hit their growth targets in the near future.
This white paper dives into the data to uncover where brands are typically falling short… and the numbers are frightening!
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