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Weaveworks cuts publishing time by 75% with headless CMS

Weaveworks felt limited by the clunky nature of its previous WordPress CMS solution.

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faster to publish and update content
faster to deploy a new website
boost in overall productivity
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Before implementing Contentstack headless CMS, Weaveworks used WordPress to manage its web properties. However, the team found WordPress didn’t provide the flexibility Weaveworks needed in a highly dynamic and fast-moving startup environment.

The challenge

While its WordPress setup allowed Weaveworks to self-publish blog posts, it didn’t let them make simple image swaps or text edits. As a result, every time marketing needed to make a change even one as minor as fixing a typo the they had to open a ticket with a third-party web agency. Relying on a third party proved to be an expensive and inefficient solution, with each request incurring incremental costs and being subject to delays. In response to these challenges, Weaveworks found themselves in a position where it avoided making changes to its website at times clearly an unacceptable state.

Contentstack is a very intuitive platform that doesn’t require much time to ramp up. New team members are productive within the hour.

Sonja Schweigert | Vice President of Marketing, Weaveworks

The solution

When exploring alternative CMS solutions, Weaveworks was drawn to Contentstack’s speed, nimbleness and simplicity. Contentstack satisfied all of Weaveworks’ key CMS requirements in the following ways:

Self-service: Contentstack's self-service platform allows Weaveworks to quickly create new pages and make changes to content without requiring a third-party resource.

Easy onboarding: Weaveworks found Contentstack intuitive and easy to implement. Onboarding the entire team took less than two hours.

Scalability: Contentstack’s architecture enabled a highly scalable solution.

Roles/documentation: Contentstack met Weaveworks’ business need to assign specific roles with different access controls to various team members, along with the ability to see audit logs that document what changes were made and by whom.

Security: Contentstack securely separates content management from delivery to help protect Weavework's network, ensuring content is safe.

Process compatibility: Weaveworks was able to separate marketing content from the website markup and still keeping all workflows for publishing technical documentation in markdown intact.

“It’s hassle-free every time. Our team can easily take some copy and launch a blog post in 10 minutes. They’re no longer a nasty to-do item on the list,” said Sonja Schweigert, vice president of Marketing at Weaveworks.

The boost in efficiency has allowed the marketing department to focus on more important and time-critical product launches. Additionally, Weaveworks is now able to operate independently, no longer having to rely on a costly agency to fix typos. This freedom allows them the agility to expertly and quickly handle any changes or requests on a short notice.

Creating and publishing brand new pages is a breeze! Contentstack saves me time and budget and lets my team operate independently.

Sonja Schweigert | Vice President of Marketing, Weaveworks

The results

  • Publishing speed increased by more than 75%
  • 50% growth in content delivery
  • No longer requires outside agency for changes


Weaveworks makes it fast and simple for developers and DevOps teams to build and operate powerful containerized apps. They minimize complex operating workloads in Kubernetes by providing automated continuous delivery pipelines, observability and monitoring.



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