Digital tax platform streamlines content development and improves customer experience with Contentstack

This fast-growing fintech firm offers an intuitive solution that supports users in filing tax returns quickly and paperlessly from anywhere—via app or browser. In its early days as a small start-up, the company used WordPress along with Elementor, but after significant growth, it became clear that their tech stack needed modernization to support scale and agility.

“On WordPress, it was pure chaos!” said Product Manager, Marketing Technology. “We had many different freelance engineers working on that system, and it was very slow in terms of page speed. On top of that, as a financial company, we rely a lot on regulatory laws and financial laws—things are changing all the time, so content needs to be updated regularly.

As well as streamlining content management and improving website speed, another driver for modernizing its tech stack was security. The business wanted to ensure a stable environment to safeguard its brand reputation and build customer loyalty. 

After researching multiple CMS solutions, Contenstack’s headless CMS was chosen to power content across two main locales, Germany and Spain. With Contentstack’s Localization tools, Germany’s website content is created, updated and managed on Contentstack in both German and English. Across these sites, Contentstack manages three types of pages: informational content on the blog, landing pages linked to the core product, and product pages to empower users with critical tax resources.

“We work with a lot of variables—more than 300,” said Product Manager, Marketing Technology.  “It’s very complex, but now with Contentstack it’s way easier to keep all the content up to date.”

Streamlined content creation tools such as Global Fields and Modular Blocks have made it possible to update content quickly, empowering digital teams with the autonomy to move faster. “We can use the same logic, we have all the components, the structure, the headers—it’s all way more scalable,” Product Manager, Marketing Technology said. “I remember the designers were a little skeptical at the beginning, but now they are huge fans! In our previous system landing page creation was very manual, so it was easy for content managers to break things. Now it’s way faster and very stable. This consistency that Contentstack brings is one of the biggest benefits.”

Since adopting Contentstack, the company has increased efficiency, upgraded security, streamlined content management, and can swiftly expand into new markets. What’s next? The company looks forward to adopting Contentstack’s new Taxonomy feature to support better content categorization, and move towards the creation of a content Center of Excellence. 

The company’s key wins with Contentstack include:

• Zero downtime: Since migrating from WordPress, the company has had 100% uptime, critical in today’s financial services industry. 
• 30% increase in page load times: Website speed is crucial to maintaining a strong customer experience. The company has seen page load times improve by 30%.  
• Unparalleled content creation: Updates can now be completed in minutes rather than weeks, giving digital and legal teams complete autonomy.