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Dawn Foods Recipe for Online Success

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Before 2019, Dawn Foods handled all their orders in person and by telephone. They wanted to add an online option to give their retail bakery customers access to their extensive product catalog, the ability to order with one click, and a convenient online payment portal. Dawn Foods needed an agile platform that would scale. Looking into solutions, they found that all the viable eCommerce platforms were moving to API-first and microservices architecture.

Since migrating to Contentstack's content management system, Dawn Foods achieved the following:

  • Its marketing team is now enabled to create, review, and publish personalized omnichannel experiences for customers without developer assistance or coding
  • Contentstack helped improve publishing speed, making the online order site 80% faster than other sites using a monolith.
  • Dawn Foods was able to gather extensive customer usage data and make more than 40 updates to improve the customer-facing front-end interface all within a month of launching.

Watch the video and learn why Dawn Foods chose Contentstack as their headless CMS partner to help transform their 100-year old business into an ecommerce powerhouse.

Download a copy of this case study to learn more about how Contentstack's headless CMS has helped Dawn Foods meet its digital experience needs for today and the future.

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