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What is a Composable Digital Experience Platform? With PostNL's Jurre van Ruth
What is a Composable Digital Experience Platform? With PostNL's Jurre van Ruth
Timestamps:
0:54 What is PostNL?
1:38 Jurre's role and responsibility
2:20 Defining a Composable DXP
4:12 What was the digital capabilty landscape like inside PostNL before going composable?
6:03 Where to start? How the company decided where to begin the transformation.
7:22 What they did instead of a roadshow to get buy-in for the Composable DXP concept
8:38 "Zooming out" strategy to prepare a business for a big change
10:49 Metrics Jurre's team uses to measure success of the Composable DXP
13:41 How the team uses these metrics to create momentum
14:19 A simple but huge benefit of Composable DXP: creating a common language
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