Build accurate profiles

Capture emails from anonymous visitors with easy-to-configure forms

Level of effort

Low

Create custom on-site experiences for effectively capturing emails of anonymous visitors

Building known customer profiles has become a priority for marketers seeking to deliver personalized experiences and maximize campaign impact. However, implementing effective lead capture solutions often requires technical resources and custom development, slowing down execution and increasing complexity. Without a simple way to capture and connect email addresses to anonymous visitors, businesses miss opportunities to build complete profiles and engage with users meaningfully.

How can Data & Insights (Lytics) help

Programmatically review and identify current web visitors

Data & Insights (Lytics) lets you programmatically review and identify current web visitors. With access to a visitor’s comprehensive profile, you can deliver lead capture forms to a user based on the segments they do or do not belong to.

Pre-built and custom segments for creating hyper-focused campaigns

Data & Insights (Lytics) offers segments, including anonymous users, that are available out-of-the-box to support everyday use cases, enabling you to hit the ground running. You can also create custom audiences tailored to your exact needs using our audience wizard.

Flexible, built-in personalization SDK for on-site experience delivery

Data & Insights (Lytics) has created a robust personalization functionality via our Pathfora SDK into the Real-Time Events Tag. This powerful client-side feature allows web developers to create unique experiences with minimal lift.

No data mapping required for common form fields

Because the Pathfora SDK functionality was developed alongside the Real-Time Events Tag, collecting data from typical fields — like email, name, phone, company, etc. — included in your lead capture forms is entirely turn-key.

Prerequisites

To activate this use case, you will need to have:

Access to an active Data & Insights (Lytics) account
The Real-Time Events (Javascript) Tag installed on your site
Add Data & Insights (Lytics) attribute to form

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