Data & Insights Practitioner - Certification

What You'll Learn This introductory session provides essential background on customer data platforms and hands-on experience with basic functionality. You'll understand the strategic importance of data & insights platforms (CDPs) and see real-time profile building in action before we dig into the details of how it all comes together. What We'll Cover We’ll start with the fundamentals—what a Data & Insights platform is, the role it plays in personalization and marketing, and why clearly defined use cases are essential before implementation. You’ll see real-time customer profiles come to life, learn the basics of identity resolution, and get introduced to our streamlined approach to data collection, schema management, and audience building. Let’s dive in!

This course is a high-level introduction to the Data & Insights platform (Lytics), designed to give you a foundational understanding of how the product works. We'll cover the key concepts and capabilities you'll explore in more depth throughout the certification program.

This course dives deep into the technical architecture of customer profile creation and data unification. You'll master the data processing pipeline and learn advanced techniques for enriching customer understanding through multiple data sources and intelligent modeling.

This course focuses on putting your unified customer profiles to work through sophisticated audience building and personalization capabilities. You'll learn to create dynamic, real-time udiences and deploy personalized experiences across multiple channels.

This course provides comprehensive training on Lytics' visual workflow system for managing complex customer journeys. You'll learn to orchestrate multi-step marketing processes with conditional logic, timing controls, and cross-channel activation.